star ruby

California Star Ruby Season and Contest Announced

Daniel CooperGrapefruit, Industry News Release

Sunkist Growers, Inc. recently announced that California Star Ruby grapefruit season has arrived. The company also announced a national display contest for retailers. “According to a new Sunkist-commissioned study, grapefruit buyers continue to be loyal to the variety, with 50% making repeat purchases multiple times per month,” said Cassie Howard, senior director of category management and marketing at Sunkist Growers, …


California Citrus Growers Anticipate Good Year Despite Challenges

Daniel CooperCalifornia Corner, Pests, Production

Two California citrus industry leaders recently shared their perspectives on the prospects of the industry.  Al Bates, chief executive officer and president of Sun Pacific, said the yield for this year’s crop is mediocre but that “the fruit size is larger and ideal from a consumer perspective.”  The California Department of Food and Agriculture (CDFA) projected a 1% increase in …

Celebrate Sunkist Citrus Day

Josh McGillCalifornia Corner, Industry News Release

Sunkist Growers is celebrating its 130th anniversary and California roots with Sunkist Citrus Day on March 1. In anticipation of the day, the fresh citrus cooperative discussed its history and products. Sunkist began in 1893, making it the longest-standing agricultural co-op in the United States. Sunkist’s first advertisement was published in Des Moines, Iowa, in March 1908 to promote the California …