Mutual Reacts to Federal Plan for Imports

Ernie NeffTrade

A recently announced Trump administration plan (see the full 28-page document) to address the threat posed by increased foreign imports to American producers of seasonal and perishable fruits and vegetables does not specifically address citrus. But Florida Citrus Mutual (FCM) Executive Vice President/CEO Mike Sparks noted that many of Florida’s other fruits and vegetables weren’t specifically addressed in the plan, …

Consumer Acceptance of Genetic Technology

Tacy CalliesTechnology

Given that genetic engineering is a possible solution to citrus greening, understanding public perceptions of genetic technologies is important. Lisa House, director of the Florida Agricultural Market Research Center and a professor in the Food and Resource Economics Department at the University of Florida, made an online presentation during the recent Agricultural and Applied Economics Association annual meeting. She discussed …

Mutual Testifies on OJ From Mexico

Ernie NeffMexico

Florida Citrus Mutual Executive Vice President and CEO Mike Sparks recently testified to federal officials regarding the effects of orange juice (OJ) imports from Mexico. His testimony to the United States Trade Representative (USTR), the U.S. Department of Commerce (USDOC) and the U.S. Department of Agriculture (USDA) was part of a larger hearing on trade with Mexico and the U.S. …

Citrus Researcher Yu Wang Recognized

Tacy CalliesAwards

She’s early in her career, but food scientist Yu Wang is making great strides in her research. Recognizing Wang’s work, the Agricultural and Food Chemistry division (AGFD) of the American Chemical Society (ACS) recently named her a fellow. Wang, a flavor chemist with the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) Citrus Research and Education Center, may …

Industry Split on OJ Marketing Order

Ernie NeffMarketing

A Florida citrus Industry Review Committee has divergent opinions about a possible federal marketing order for orange juice (OJ), Florida Citrus Mutual CEO Mike Sparks reported after the group met last week. “There were some that wanted to roll up their sleeves and continue work. There were a couple of committee members that had heard enough” and didn’t want to …

nutrition

Citrus Expo to Cover Wide Range of Production Topics

Tacy CalliesCitrus Expo

The Citrus Expo team and the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) have joined forces to offer educational sessions in a virtual format for this year’s Citrus Expo. On Aug. 19–20, the 2020 seminar program will debut online at CitrusExpo.net at 9:30 a.m. Attendees will be able to watch videos of research presentations. With safety as …

The Future Faces of Florida Citrus

Tacy CalliesScholarship

Meet the four students who received the FMC Citrus Ag Production Scholarships. By Tacy Callies The FMC Citrus Ag Production Scholarships (CAPS) program, a partnership between AgNet Media and FMC, was created to support Florida citrus production and encourage interested youth to pursue careers in citrus. Two University of Florida students and two Florida Southern College students each were awarded …

OJ May Help Lower Blood Pressure

Ernie NeffOrange Juice, Research

A growing body of scientific research shows that 100 percent orange juice (OJ), and its vitamins and minerals, may play a beneficial role in helping to lower blood pressure and other risk factors for heart disease. Recently, a randomized control study performed by researchers at Eurecat, Centre Tecnològic de Catalunya, in Reus, Spain concluded that 100 percent OJ and 100 percent OJ fortified …

Duda Selling Imported Citrus

Ernie NeffIndustry News Release

Duda Farm Fresh Foods has launched its 18th consecutive import citrus program. Through October, it will import citrus to the United Sates from the Southern Hemisphere. The imported citrus will be sold under the Dandy label and will include clementines, lemons, navels, and Cara Cara oranges. According to Duda Farm Fresh Foods, the easy-peel clementines have good color and sugar-to-acid …

Court Rules in Favor of Florida’s Natural

Ernie NeffOrange Juice

A federal appeals court in New York has upheld the dismissal of a claim that Florida’s Natural Growers’ (FNG) use of the word “Natural” in its brand name was deceptive. The U.S. Court of Appeals for the Second Circuit made the ruling on May 29.   The appeals court held that the company’s use of the word “Natural” in its …

International Efforts to Market Florida Citrus

Ernie NeffMarketing

Samantha Lane, Florida Department of Citrus (FDOC) director of global marketing, recently discussed international marketing highlights for Florida citrus products during the 2019-20 season. CANADAIn Canada, highlights included fresh Florida orange programs with juicing demos in Ontario grocery stores. The programs resulted in a sales increase. Issues management work took place to educate registered dietitians on the health benefits of …

china

OJ Federal Marketing Order Considered

Ernie NeffMarketing

The Indian River Citrus League (IRCL) recently reported on steps being taken to possibly create a federal marketing order for orange juice (OJ) to increase product demand. As background, the IRCL noted that the Citrus Administrative Committee (CAC) for decades has administered Federal Marketing Order 905 regulating the grade and size of fresh Florida citrus. The same order authorizes assessments …

Florida Department of Citrus: A Year in Review

Tacy CalliesMarket

Last week, the Florida Department of Citrus (FDOC) held a live webinar to present highlights from the 2019–20 fiscal year. Areas covered included budgets, scientific research, marketing and economic market research. This past year has been one of change, transformation and success for FDOC, as it has worked in collaboration with industry to meet the needs of both growers and …

Sneak Peek: July 2020 Citrus Industry Magazine

Tacy CalliesSneak Peek

The July issue of Citrus Industry magazine focuses on what’s new in rootstock research. When choosing a rootstock in the Sunshine State, the best place for a grower to start is with the Florida Citrus Rootstock Selection Guide. This newly updated University of Florida (UF) resource now includes an interactive web version to help simplify the process of picking a …

varieties

Top Picks From Citrus Variety Display Days

Tacy CalliesCitrus, Varieties

By Yu Wang, Fred Gmitter, Jude Grosser, Joon Hyuk Suh and Peter Chaires The Citrus Variety Display Days at the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) Citrus Research and Education Center (CREC) have been a unique platform to fulfill one of the core missions of the Florida citrus industry. These events help identify new selections with …

PIECES OF THE PAST: Selling Citrus on the Honor System

Tacy CalliesPieces of the Past

By Brenda Eubanks Burnette I recently came across a business reply card from Perrin & Thompson Groves of Winter Haven. I had heard of them since I grew up in Winter Haven but had never seen an advertisement like this one! The ad reads: “TRY THESE TREE-RIPENED ORANGES AND GRAPEFRUIT. Let us ship you on APPROVAL and at our expense …

Preliminary 2020-21 Budget Approved for FDOC

Tacy CalliesFlorida Citrus Commission

On June 17, the Florida Citrus Commission approved a preliminary 2020-21 operating budget for the Florida Department of Citrus (FDOC) of nearly $20 million. The FDOC’s total preliminary budget is $19.875 million with an overall budget increase over the previous season of about $4.2 million, largely due to an increase in general revenue funds. The budget includes an anticipated $5.65 million …

Florida Citrus Commission Considers Tax Increase

Tacy CalliesFlorida Citrus Commission

To maintain a surge in orange juice sales linked to the coronavirus pandemic, the Florida Department of Citrus (FDOC) is looking to boost marketing, which could result in a higher tax for growers. On June 17, the Florida Citrus Commission, the governing body of the FDOC, directed staff members to map out a $10 million marketing plan that could require …

Crime

Florida Growers Urged to Hear OJ Budget Talks

Ernie NeffOrange Juice

Florida Citrus Commission Chairman Ned Hancock urged members of the citrus industry to join the June 17 commission meeting via teleconference. He said the commission will consider several budget scenarios for fruit grown for orange juice (OJ). See information about the meeting here. The commission serves as the governing board for the Florida Department of Citrus (FDOC). “I expect we …

Consumer Response to OJ During COVID-19

Tacy CalliesCOVID-19, Orange Juice

Yan Heng, Marisa Zansler and Lisa House have authored a new study on consumer response to orange juice (OJ) during the COVID-19 outbreak. Heng is a research assistant scientist and House is a professor, both with the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) Food and Resource Economics Department. Zansler is the director of the Economic and …