Florida Citrus Grower Profitability to Decline

Ernie NeffEconomics

Although orange juice sales have surged in recent months, the Florida Department of Citrus (FDOC) director of economic and market research expects growers to have reduced profitability this season. Marisa Zansler told the Florida Citrus Commission on May 20 that demand for Florida citrus is expected to be tempered with higher production costs and suppressed grower prices for uncommitted early/mid …

Box Tax Could Increase for Florida Oranges

Tacy CalliesFlorida Citrus Commission

Florida citrus officials are taking another look at raising a tax on growers as they wait to see if a legislative boost in marketing dollars becomes a victim of the coronavirus. The Florida Citrus Commission (FCC) on May 20 directed staff members to include in a budget proposal due in June the impacts of raising from 7 cents to 12 …

Fresh Florida-Grown Citrus Sales to Increase

Ernie NeffFresh, sales

Even with a projected downturn in production, “fresh citrus movement is projected to increase as a result of new plantings and other favorable conditions,” a Florida Department of Citrus (FDOC) official reported recently. Florida Citrus Packers, the trade association for fresh fruit packers and shippers, agreed. Marisa Zansler, FDOC director of economic and market research, noted that the production forecast …

Budget for Florida Includes Citrus Funding

Ernie NeffLegislative

Matt Joyner with Florida Citrus Mutual recently listed citrus industry priorities going into the Florida legislative session, and outcomes of those priorities in the $93.2 billion budget adopted by the state’s Legislature. Joyner, director of governmental affairs for the grower organization, noted that Gov. Ron DeSantis has not yet approved the budget. “His primary focus is directing Florida’s response to …

Orange Juice Sales Still Surging

Tacy CalliesOrange Juice, sales

New reports from the Florida Department of Citrus (FDOC) Economic and Market Research Department show that U.S. orange juice (OJ) sales continue to surge. The FDOC’s “Retail Sales Trends: Report #7 of the 2019-20 Season Period Ending 04/11/2020” includes data from the Nielsen Topline Report. It shows average year-over-year (YOY) total OJ sales increased by 46 percent to 44.05 million …

Citrus Sales Surge During COVID-19

Ernie NeffCOVID-19, Orange Juice, sales

Sales of Florida citrus and juice jumped during the COVID-19 pandemic in March, The Ledger newspaper in Lakeland reported. The newspaper cited a Nielsen report that not-from-concentrate OJ sales climbed 28 percent for the 4-week period ending March 21. The surge followed approximately two decades of  OJ sales declines. Consumers appear to focus on OJ’s heavy vitamin C content in …

citrus

Orange Juice Sales, Supply and Marketing

Tacy CalliesOrange Juice, sales

Florida Citrus Commission Chairman Ned Hancock reports that the news continues to be positive on the retail sales front for orange juice. “During this time of great uncertainty, Americans continue to seek out products they know and trust,” he said in an April 10 report to Florida citrus industry members. “Additionally, they are turning to items they know may help …

fresh

Orange Juice Sales Are Soaring

Daniel CooperIndustry News Release, Orange Juice

Ned Hancock, chairman of the Florida Citrus Commission (FCC), reports that concerns over COVID-19 are increasing the demand for healthy foods and beverages, including orange juice. The FCC is the governing body of the Florida Department of Citrus (FDOC). “A Nielsen retail sales report indicates that many Americans are turning to 100 percent orange juice (OJ) during this time,” says …

crop forecast

Highlands Growers Hear Marketing Talks

Ernie NeffMarket

Aaron Himrod indicated he was cautiously optimistic about Highlands County Citrus Growers Association (HCCGA) members’ ability to grow fruit in the face of HLB at the association’s annual meeting on March 12. But Himrod, the outgoing association president, said the industry’s emphasis now needs to be on marketing. That and other activities at the meeting were described by association Executive …

orange juice

Senate Wants Orange Juice to Flow Again

Daniel CooperIndustry News Release, Legislative, Orange Juice

(NSF) — Travelers might again get a free cup of Florida’s homegrown beverage when they cross the state line, through funding tucked in the Senate’s proposed budget. But helping the Florida Department of Citrus (FDOC) bring back free orange juice could hinge on a bigger debate, as the operations of state welcome centers remain locked in a legislative battle about …

How Much Can Florida Growers Afford to Spend on Caretaking Processed Orange Groves?

Tacy CalliesEconomics

By Ariel Singerman The decrease in prices for processed oranges this season presents growers with challenging management decisions. Last October, the Florida Department of Citrus (FDOC) projected an average 2019–20 price for early and mid-season oranges of $1.62 per pound solids, while for Valencia oranges the forecast was $1.78 per pound solids. Those projected prices represent a 26 percent decline …

fresh

The Good That Orange Juice Does

Ernie NeffOrange Juice

The health benefits of orange juice, and how the Florida Department of Citrus (FDOC) promotes them to consumers, were discussed by FDOC Scientific Research Director Rosa Walsh at Citrus Expo. Walsh summarizes key parts of her presentation in an interview with Tacy Callies, Citrus Industry magazine editor. Walsh says orange juice contains hesperidin, which “has antioxidant-like properties.” She says hesperidin …

citrus

Citrus Marketing via Social Media

Ernie NeffMarket

A presentation that David Armano, global strategy director at Edelman/Edible, made at the Florida Citrus Mutual annual conference this summer focused on marketing via social media. His company is the Florida Department of Citrus’ (FDOC) consumer marketing agency. Following his presentation, he and FDOC Executive Director Shannon Shepp discussed the use of social media for marketing Florida citrus. “We found …

Peace River Growers Talk Production and Marketing

Ernie NeffMarket, Production

Production levels and techniques as well as citrus marketing were topics at a recent Peace River Valley Citrus Growers Association roundtable meeting in Wauchula. Executive Director Kait Shaw summarizes the discussion. “I think a lot of the growers felt that it had been a pretty good year,” Shaw says. “Things are starting to look up from greening.” She says growers …

Florida Citrus Commission Approves Preliminary 2019-20 Budget

Tacy CalliesFlorida Citrus Commission

The Florida Citrus Commission approved a preliminary 2019-20 budget for the Florida Department of Citrus (FDOC) based on an estimate of 71.40 million boxes of oranges and 4.51 million boxes of grapefruit. Presented Wednesday, the department’s total preliminary budget is $14.82 million with an overall budget decrease of about $4 million over the previous year, which is largely due to …

production

Media Investigating Bactericide Use in Citrus

Ernie NeffBactericides

Potential human resistance to antibiotics as a result of bactericide use to treat HLB is the apparent topic of upcoming media stories. The Florida Department of Citrus (FDOC) has recently responded to national and local reporters’ questions about the topic. Questions “have mostly touched on resistance in humans,” according to an FDOC spokesperson. The spokesperson said the reporters were with …

Peace River Growers Discuss Current Issues

Ernie Neffhurricane

Fruit size, Hurricane Irma relief funds and replanting were among issues addressed at a recent grower roundtable meeting in Arcadia. Peace River Valley Citrus Growers Association Executive Director Kait Shaw summarized some of the discussion. Regarding fruit size, she said, “Hamlins in particular are very small this year, but even the Valencias. I just don’t think the fruit is as …

High-Density Planting of Dwarf Citrus

Tacy CalliesCalifornia Corner

By Len Wilcox Research into high-density citrus plantings is gaining momentum at both ends of the country. In a study funded by the California Citrus Research Board, scientists are evaluating the consumption of water and other inputs used by high-density dwarf citrus trees. The scientists want to determine costs while the trees are maintaining high production levels. In Florida, researchers …

citrus

Florida Department of Citrus Gets Boost from Bigger Crop

Daniel CooperCitrus, Crop Forecast, financial, Florida Citrus Commission, Industry News Release

With projections that more oranges and grapefruits will be produced in Florida over the next nine months, the Florida Department of Citrus (FDOC) got a slightly bigger budget Wednesday. With a relatively optimistic forecast for the growing season, the Florida Citrus Commission approved a staff request to increase the department’s budget for the recently started fiscal year by nearly 4 …

Shepp ‘Thrilled’ by Orange Forecast

Ernie NeffForecast

“I’m absolutely thrilled to see that number,” Florida Department of Citrus (FDOC) Executive Director Shannon Shepp said after the 2018-19 Florida orange crop was forecast at 79 million boxes on Oct. 11. The strong forecast was issued by the U.S. Department of Agriculture National Agricultural Statistics Service. “I have been looking for positive news for quite some time in this …