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Below you'll see everything we could locate for your search of “FDOC”
New research shows no adverse association between change in body mass index (BMI) and consumption of 100% orange juice (OJ) among older children. The four-year study published in Pediatric Obesity found that drinking 100% OJ was associated with smaller changes in BMI over time in girls, with no significant effect on BMI in boys. The analysis by researchers at the University of …
The Florida Citrus Commission in March received updates on recent orange juice (OJ) sales and Florida Department of Citrus (FDOC) marketing efforts. Marisa Zansler, director of the FDOC Economic and Market Research Department, presented the sales data. The FDOC Nielsen retail sales report showed year-over-year not-from-concentrate (NFC) OJ sales increased by 13.9% while reconstituted OJ sales increased by 5%. Average …
While whole fruit consumption increased in adults between 2003 and 2016, the intake of several key nutrients decreased over time, a new study shows. Adding 100% orange juice (OJ) to the diet could help address this shortfall and bolster intake of other key nutrients found in OJ. A cross sectional analysis using the nationally representative National Health and Nutrition Examination …
At the March Florida Citrus Commission (FCC) meeting, Gail Rampersaud summarized recently published studies showing that orange juice (OJ) contributes to good health. Rampersaud, a registered dietitian nutritionist, told the FCC, which governs the Florida Department of Citrus, about five ways the studies showed OJ is beneficial: Body Weight: Research shows that 100% OJ or fruit juice consumption is not …
In a recent message to members of the Florida citrus industry, Florida Citrus Commission Chairman Steve Johnson focused on the role of social media influencers in promoting Florida orange juice. Johnson stated that partnerships with influencers on social media and in traditional media comprise what he called “a critical component” of the Florida Department of Citrus’ (FDOC) e-commerce marketing campaign. …
Florida Department of Citrus (FDOC) e-commerce activities have strongly aided orange juice (OJ) sales since January 2020, Jackie Hopkins with FDOC marketing agency Edible told the Florida Citrus Commission earlier this month. She reported the e-commerce program has reached $11.6 million in attributed sales of OJ with 513 million impressions and $5.24 return on ad spend (ROAS). ROAS is the …
The Scientific Research Advisory Committee met Jan. 21 to review recent updates from the Florida Department of Citrus (FDOC) and to review and recommend to the Florida Citrus Commission (FCC) for approval two new research proposals. The FCC serves as the FDOC’s governing board. Rosa Walsh, director of the FDOC Scientific Research Department, gave an update on the 2020–2025 Dietary …
Multiple studies point to the value consumers place on Florida citrus and their willingness to pay for the “Florida” brand. Lisa House, director of the Florida Agricultural Market Research Center and a professor in the Food and Resource Economics Department at the University of Florida, recently spoke on this subject in a Florida Department of Citrus webinar. She provided an overview of …
The newly released 2020–2025 Dietary Guidelines for Americans (DGA) continue to reinforce that nutrient-dense 100 percent fruit juices, such as orange juice (OJ), count as a fruit serving. They also continue to include 100 percent fruit juice as a part of a healthy dietary pattern. The guidelines support the incorporation of beverages such as 100 percent OJ into the daily …
The most recent Nielsen report reveals promising news for Florida retail orange juice (OJ) sales. During a recent Florida Department of Citrus (FDOC) webinar, Marisa Zansler, director of the FDOC Economic and Market Research Department, presented a summary of the second Nielson report for the 2020–21 citrus season through the four-week period ending Nov. 28. The report shows that OJ sales for …
A video being developed for the Florida Department of Citrus (FDOC) aims to educate retail buyers about the rise in demand for 100 percent orange juice (OJ) during the COVID-19 pandemic. According to FDOC Executive Director Shannon Shepp, the video will encourage buyers to take another look at the space allocation for OJ and all other Florida citrus products. The …
The National Institutes of Health’s National Center of Biotechnology Information (NCBI) recently announced plans to evaluate the clinical efficacy of hesperidin against COVID-19. Orange juice and sweet oranges contain hesperidin. NCBI referred to hesperidin as “an old herbal medicine … used to treat vascular diseases in Europe and Australia and distributed with vitamin C as a dietary supplement in the …
Each month, the Florida Department of Citrus (FDOC) and partner agency, Edible, dig deep into current consumer behaviors to gain insights on how messaging and marketing programs could be adapted for the greatest success. In a recent webinar, Kim McAndrews, senior vice president and food and beverage strategic planner for Edible, discussed the rapidly changing environment of COVID-19 and the …
The Florida Citrus Commission (FCC) recently approved three research projects aimed at further proving the health benefits of orange juice (OJ) consumption. The OJ-related projects had been recommended by the commission’s Scientific Research Advisory Committee. The projects were discussed by Rosa Walsh, director of the Florida Department of Citrus (FDOC) Scientific Research Department, during the October FCC meeting. The FCC …
On Oct. 21, the Florida Citrus Commission approved a revised 2020-21 operating budget for the Florida Department of Citrus (FDOC) of nearly $19.8 million. The commission voted to sustain the preliminary budget set in June, prior to the October crop forecast, through a box assessment of $.12 on oranges used for processing plus up to $1 million in fund balance. …
The Florida Department of Citrus (FDOC) reports that 100 percent Florida orange juice (OJ) sales finished strong for the 2019–20 season. FOR THE PERIODMarisa Zansler, FDOC director of economic and market research, gave an in-depth overview of the final Nielsen OJ Retail Sales Report for the 2019–20 season through the four-week period ending Sept. 26, 2020. She presented a summary …
The Florida Department of Citrus (FDOC) normally launches minimal programs during the first quarter of the fiscal year and instead focuses on strategic planning. This year, though, in order to continue to build upon the momentum of 2019-20, the FDOC and its advertising agency, Edible, launched a robust campaign to drive sales of 100 percent orange juice (OJ) at retail. …
Florida Department of Citrus (FDOC) staff has been “hard at work ensuring the momentum experienced by the orange juice (OJ) category earlier this year doesn’t fade as we usher in the fall,” Ned Hancock stated recently. Hancock, chairman of the Florida Citrus Commission, provided that information and more in an update to the citrus industry on FDOC activities. Hancock said …
A Florida citrus Industry Review Committee has divergent opinions about a possible federal marketing order for orange juice (OJ), Florida Citrus Mutual CEO Mike Sparks reported after the group met last week. “There were some that wanted to roll up their sleeves and continue work. There were a couple of committee members that had heard enough” and didn’t want to …
According to the Florida Department of Citrus (FDOC), the conclusions and statements presented in a federal report related to 100 percent fruit juice are positive. The first print of the federal Dietary Guidelines Advisory Committee (DGAC) report was released on July 15. This report will be used to develop the 2020-2025 Dietary Guidelines for Americans (DGA) later this year. These …
