At the Jan. 17 Florida Citrus Commission (FCC) meeting, Florida Department of Citrus (FDOC) Director of Economic and Market Research Marisa Zansler reported on price increases for orange juice (OJ) and grapefruit juice. Nielsen data for the period ending Dec. 2, 2023 showed: Zansler reported that the average increase in grapefruit juice price year-over-year is 4.27%, somewhat in line with …
Florida Department of Citrus Budget and Tax Rates Set
The Florida Citrus Commission (FCC) on Oct. 25 set the Florida Department of Citrus (FDOC) budget and grower assessment rates for the 2023–24 season. The FDOC budget will be $23.239 million, about $6.5 million less than the 2022–23 budget of $29.795 million. It includes administrative and support services of $2.153 million, a general revenue service charge of $222,000, a research …
Keeping Florida OJ at Top of Consumers’ Minds
The Florida Department of Citrus (FDOC) 2023–24 global marketing plan for orange juice (OJ) focuses on continuing awareness and sales-driving activities to keep Florida OJ at the top of consumers’ minds. Karmen Johnson of FDOC marketing agency Edible told the Florida Citrus Commission (FCC) that the plan will continue to focus on primary shoppers and light and lapsed OJ buyers. …