marketing program

Citrus Juice Sales Update

Ernie NeffOrange Juice

Retail sales of orange juice (OJ) trended at pre-2019 levels throughout the 2020-21 season. And for the latest four-week period ending Sept. 11, OJ trended at pre-2017 levels. Economist Marisa Zansler recently presented this information to the Florida Citrus Commission (FCC). Zansler is director of economic and market research for the Florida Department of Citrus, which the FCC governs. Fueled …

Cover Crops Can Benefit Citrus

Ernie NeffCover Crops

Cover crops, which are not planted for harvest and sale, offer numerous potential benefits to Florida citrus growers. The benefits and additional information were addressed in a presentation offered at the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) booth at Citrus Expo in August. The crops can improve the physical, chemical and biological properties of the soil. …

greasy spot

Brown Rot Management Advice

Ernie NeffDiseases

University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) multi-county citrus Extension agent Ajia Paolillo discussed brown rot management in the September Extension newsletter, Citrus from the Ridge to the Valley. Her article follows. As we move into September, it is essential to remember that brown rot can impact yield, especially early varieties. Brown rot is caused by either …

Florida citrus

Production Dips in All Citrus States

Ernie NeffProduction

Citrus production in the 2020-21 season dipped in California, Florida, Texas and Arizona compared to the previous season. The U.S. Department of Agriculture’s National Agricultural Statistics Service (USDA/NASS) recently reported that total U.S. output of 6.9 million tons of citrus was down 12% from 2019-20. CALIFORNIATotal utilized production in California was down 3% in 2020-21. Orange production was off 7%, …

Shekels Joins Certis Biologicals

Ernie NeffIndustry News Release

Lee Shekels has joined Certis Biologicals in a newly created role, Florida citrus sales specialist. He will work with the company’s existing Florida sales and field development teams.  “Lee’s expertise and knowledge of the citrus industry will be key in bringing biologicals as proven crop protection tools to growers with sustainable product solutions to support growth in the industry,” said …

marketing

Florida Citrus BMPs: Update and Suggestions

Ernie NeffBMPs

Work on finalizing a newly revised citrus best management practices (BMPs) manual has slowed, and that’s a good thing, according to Highlands County Citrus Growers Association (HCCGA) Executive Director Ray Royce. In a recent HCCGA newsletter article, he stated that a number of issues, especially related to nutrient management and application efficiency, need to be better understood. “It is the …

Improve Yields With Gibberellic Acid

Ernie NeffHLB Management

Many Florida citrus growers were among the approximately 300 people who registered for a Sept. 21 virtual seminar telling how gibberellic acid (GA) can improve Valencia orange yields. Valencias, at 30.1 million boxes, made up slightly more than half of Florida’s total citrus crop in the 2020-21 season. Presenter Tripti Vashisth started her presentation by saying that GA, already available …

New Fruit Crop Agent in Florida

Ernie Neffextension

Brandon White became the new commercial fruit crop agent for Lake and Orange counties on Aug. 16, working at the Lake County Extension office in Tavares. White was born and raised in Florida and lives in Ocoee. “Not having grown up in agriculture, I have been in it to some capacity for over a decade since I changed my major …

E-commerce Works, ‘Even in Wauchula’

Ernie NeffFlorida Department of Citrus

Florida Citrus Commission (FCC) Chairman Steve Johnson noted that as consumers continue to navigate life in a pandemic, growth of e-commerce shopping is expected to continue. “Even in Wauchula, Florida, Kroger delivery is taking hold,” Johnson wrote. Wauchula, with a population of about 5,000, is home to numerous citrus growers and grove workers. Johnson stated that the Florida Department of …

Insurance Improvements for Citrus From USDA

Ernie Neffcrop insurance

The U.S. Department of Agriculture’s (USDA) Risk Management Agency (RMA) recently announced improved and expanded insurance options for citrus growers and others. 2022 CHANGES FOR FLORIDANext year, Florida producers will be able to insure several citrus commodities under an Actual Production History Plan that offers advantages over the existing Florida Citrus Fruit Dollar Plan. This product provides individualized coverage based …

Irrigation and Nutrient Management BMPs

Ernie NeffBMPs, Irrigation, Nutrition

A Citrus Expo presentation about best management practices (BMPs) focused on what growers should be doing now in their irrigation and nutrient management programs. The presentation noted that current BMPs were developed prior to HLB’s discovery in Florida in 2005, and that studies are underway to revise the citrus BMPs for nitrogen and phosphorus. The presentation was created by University …

Johnson to Be UF/IFAS Extension Dean

Ernie NeffIndustry News Release

Andra Johnson, associate director of Penn State Extension, will be the next dean of University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) Extension and director of the Florida Cooperative Extension Service. He will assume the role on Nov. 1. Johnson will lead UF/IFAS’ statewide network of more than 650 faculty educators and scientists, whose programs support economic, environmental …

greening

Seeking Microbes for Disease Control

Ernie NeffResearch

The next key to winning the battle against citrus diseases such as citrus canker may be in the tiniest microbes that live inside the citrus tree.  University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) researchers hope to discover how these microbes may benefit citrus trees in their natural fight against diseases. The end result may be an environmentally …

FDOC

Florida Citrus Acres and Crop Value

Ernie NeffAcreage

Florida’s citrus acreage declined another 3% in 2021, to 407,348 acres, the U.S. Department of Agriculture’s National Agricultural Statistics Service (NASS) reported Sept. 8. That’s the lowest level since the NASS started keeping track of the acreage in 1966. ACREAGE DETAILSThe net loss of 12,104 acres is 955 acres more than was lost last season. New plantings at 10,448 acres …

NVDMC, CRDF History and Updates

Ernie NeffFlorida Citrus Commission

The Florida Citrus Commission (FCC) recently heard presentations about the history and current work of both the New Varieties Development and Management Corporation (NVDMC) and the Citrus Research and Development Foundation (CRDF). NVDMCRosa Walsh, Florida Department of Citrus (FDOC) director of scientific research, said from 2003 to 2005, the FCC discussed the need for a program that would develop, license …

What CRAFT Wants for Cycle III

Ernie NeffCRAFT

Five Citrus Research and Field Trial (CRAFT) Technical Working Group leaders on Aug. 31 discussed the types of projects they’d like to see CRAFT Cycle III growers pursue. The types of projects the leaders expressed interest in will, to some extent, fill gaps in knowledge expected to be gained from previous cycles. CRAFT pays Florida growers to plant trees on …

Citrus Tristeza Virus Still in Florida

Ernie NeffDiseases

Citrus tristeza virus (CTV) is still present in Florida and can be transmitted to new trees, especially during brown citrus aphid outbreaks, according to the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS). A presentation about surveying for CTV was available at the UF/IFAS booth during Citrus Expo in August. The presentation noted that switching to sour orange …

Major HLB Discovery Announced

Ernie NeffHLB Management

A University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) researcher recently determined how bacterium causes the devastating citrus disease HLB. Information about further research into ways the discovery can help growers reverse the effects of HLB and improve tree health will be presented this fall.   MORE DETAILS TO COMEUF/IFAS Citrus Research and Education Center (CREC) Director Michael …

Packinghouse Day Updates: Greasy Green Disorder and Cold Hardy Citrus

Ernie NeffCold Hardy, Diseases

Updates on the so-called greasy green disorder and the Cold Hardy Citrus Association were presented at the virtual Packinghouse Day on Aug. 26.   GREASY GREENThe greasy green disorder affecting fruit primarily in Florida’s Indian River region has “been getting worse the past two seasons,” researcher Mark Ritenour reported. Ritenour is a University of Florida Institute of Food and Agricultural …

rubio

Economic Trends, Disaster Analysis Discussed

Ernie NeffEconomics

The economic trends of Florida’s citrus industry and how the impacts of a natural disaster are determined were discussed recently by a University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) economist. Christa Court, assistant professor of regional economics and director of the UF/IFAS Economic Impact Analysis Program, said Florida citrus production and yield are trending downward. “But we …