Florida Citrus Funding of $32.6 Million

Ernie Neff Legislative

Florida Gov. Ron DeSantis on June 2 approved all $32.6 million worth of citrus-related funding in the state budget, Florida Citrus Mutual (FCM) Executive Vice President/CEO Mike Sparks reported. The budget had been set earlier by the state Legislature. Sparks detailed the citrus appropriations: Citrus Research and Development Foundation (CRDF), $3 million Citrus Research and Field Trial (CRAFT) program, $5 …

How to Build Consumer Trust

Ashley Robinson Marketing

Consumer trust in the food and beverage industry has decreased drastically, despite surging at the beginning of the COVID-19 pandemic. The 2021 Edelman Trust Barometer: Trust and the Food and Beverage Sector uncovers a 12-point decline in trust globally, the largest of any sector measured, following a major surge last spring. “People had high hopes and had real connections with …

Growers Discuss Fruit Drop and More

Ernie Neff Fruit Drop

Fruit drop, drought, fruit quality, production costs, deer and Diaprepes root weevil were among problems that bothered Peace River Valley Citrus Growers Association (PRVCGA) members in the 2020-21 season. Those were the issues raised by panelists at a PRVCGA grower roundtable luncheon on May 4 in Hardee County, Florida.   “The fruit drop has been the biggest problem this year,” …

Alico Fruit Price Rises; Production Declines

Ernie Neff Industry News Release

Alico, Inc. reported net income of approximately $8.7 million and earnings of $1.16 per share for the six-month period ending March 31, 2021. That’s about double the net income of approximately $4.4 million and earnings of 58 cents per share in the same period of the prior year. The increase in net income is primarily due to greater revenue generated from the Alico Citrus segment. The greater …

Peace River Growers Celebrate OJ Day

Ernie Neff Orange Juice

More than 40 growers, product representatives and others celebrated National OJ Day May 4 at grower Kenny Sanders’ grove near Wauchula, Florida. The occasion was the Peace River Valley Citrus Growers Association (PRVCGA) spring roundtable luncheon, which featured a panel of growers discussing current citrus issues. The event was one of the first in-person grower gatherings for the Florida citrus …

Celebrate National OJ Day

Tacy Callies Orange Juice

Today, May 4, is National OJ Day. It is the ideal opportunity to promote the many wonderful attributes of orange juice. Social media is a great place to boast about the benefits of orange juice. Consider posting about OJ today on social media accounts like Facebook, Twitter and Instagram. Encourage your family and friends to do the same. Post a …

Florida OJ: Getting the Message Right

Ernie Neff Marketing

Buying OJ (orange juice) isn’t a simple decision for the average busy American, Florida Citrus Commission Chairman Steve Johnson wrote in a recent message to members of the Florida citrus industry. He pointed out that there are dozens of choices in the beverage aisle, and hundreds of companies advertising. The answer to the question, “Why choose Florida OJ?” may be …

Peace River Growers Hold Annual Meeting

Ernie Neff Events

Past accomplishments and plans for the future were discussed at Peace River Valley Citrus Grower Association’s (PRVCGA) annual meeting in Arcadia April 15. Attendees also got some laughs from a 30-minute stand-up comedy routine by Tim the Dairy Farmer, acting as keynote speaker. PRVCGA Chairman R. Roy Petteway of Hardee County summarized successes from the past year, including increasing local …

Measuring OJ Marketing Success

Ernie Neff Florida Department of Citrus

For years, the Florida Department of Citrus (FDOC) measured the success of its orange juice (OJ) marketing programs by comparing year-over-year data, Florida Citrus Commission Chairman Steve Johnson stated in a recent message to growers. The Citrus Commission is the governing board for the FDOC. “Then the (COVID-19) pandemic stopped everyone in their tracks,” Johnson stated. “Suddenly consumers were turning …

OJ Not Associated With Weight Gain in Children

Ernie Neff Orange Juice

New research shows no adverse association between change in body mass index (BMI) and consumption of 100% orange juice (OJ) among older children. The four-year study published in Pediatric Obesity found that drinking 100% OJ was associated with smaller changes in BMI over time in girls, with no significant effect on BMI in boys. The analysis by researchers at the University of …

Brazil Promotes Sustainable Citriculture

Ernie Neff Brazil

The citrus organization Fundecitrus recently announced a voluntary initiative by citrus growers and the orange juice industry in the São Paulo and West-Southwest Minas Gerais citrus belt of Brazil. The initiative is called Sustainable Citriculture. Fundecitrus President Lourival Carmo Monaco said the citrus sector has already been adopting sustainable standards to be in compliance with rigorous Brazilian commercial, labor and …

OJ Sales and Marketing Updates

Ernie Neff Marketing, Orange Juice

The Florida Citrus Commission in March received updates on recent orange juice (OJ) sales and Florida Department of Citrus (FDOC) marketing efforts. Marisa Zansler, director of the FDOC Economic and Market Research Department, presented the sales data. The FDOC Nielsen retail sales report showed year-over-year not-from-concentrate (NFC) OJ sales increased by 13.9% while reconstituted OJ sales increased by 5%. Average …

OJ Could Address Fruit Shortfall in Adult Diets

Ernie Neff Orange Juice, Research

While whole fruit consumption increased in adults between 2003 and 2016, the intake of several key nutrients decreased over time, a new study shows. Adding 100% orange juice (OJ) to the diet could help address this shortfall and bolster intake of other key nutrients found in OJ. A cross sectional analysis using the nationally representative National Health and Nutrition Examination …

OJ: 5 Contributions to Good Health

Ernie Neff Orange Juice, Research

At the March Florida Citrus Commission (FCC) meeting, Gail Rampersaud summarized recently published studies showing that orange juice (OJ) contributes to good health. Rampersaud, a registered dietitian nutritionist, told the FCC, which governs the Florida Department of Citrus, about five ways the studies showed OJ is beneficial: Body Weight: Research shows that 100% OJ or fruit juice consumption is not …

OJ Sales One Year into the Pandemic

Ernie Neff Orange Juice

Florida Citrus Commission Chairman Steve Johnson recently discussed the COVID-19 pandemic’s impact on sales of Florida orange juice (OJ).   “We witnessed sales (of OJ) soar in the initial weeks (of the pandemic) as consumers stockpiled their pantries with kitchen staples and sought out healthy foods and beverages that provide immune support,” Johnson reported in an email to members of …

Influencers Push OJ Sales

Ernie Neff Marketing, Orange Juice

In a recent message to members of the Florida citrus industry, Florida Citrus Commission Chairman Steve Johnson focused on the role of social media influencers in promoting Florida orange juice. Johnson stated that partnerships with influencers on social media and in traditional media comprise what he called “a critical component” of the Florida Department of Citrus’ (FDOC) e-commerce marketing campaign. …

Keeping Consumers Engaged With Florida OJ

Ernie Neff Marketing

Florida Department of Citrus (FDOC) e-commerce activities have strongly aided orange juice (OJ) sales since January 2020, Jackie Hopkins with FDOC marketing agency Edible told the Florida Citrus Commission earlier this month. She reported the e-commerce program has reached $11.6 million in attributed sales of OJ with 513 million impressions and $5.24 return on ad spend (ROAS). ROAS is the …

PIECES OF THE PAST: February Was Eat More Citrus Month

Tacy Callies Pieces of the Past

By Brenda Eubanks Burnette February has always been a big month for the Florida citrus industry — so much so that the Florida Citrus Exposition was created in 1923 to help promote the annual crop. It took place every February and incorporated numerous competitions and events over 11 days. In 1954, the exposition included an opening-day parade; Canners and Allied …

Q&A With FDOC’s Shannon Shepp

Tacy Callies Florida Department of Citrus

Shannon Shepp, executive director of the Florida Department of Citrus (FDOC), answers several questions regarding her agency’s work, including efforts to market orange juice (OJ) and other Florida citrus products. She fields additional questions of interest to the citrus industry, including about demand for citrus products, foreign OJ imports, and industry challenges and opportunities. The FDOC is governed by the …

Miss Florida Citrus Is Out and About

Tacy Callies Miss Florida Citrus

By Brenda Eubanks Burnette Miss Florida Citrus, Leila Sabet, is continuing to represent the Florida citrus industry at various events, most recently at the Indian River Citrus League’s Treasure Coast Fun Shoot at the Vero Beach Shooting Club. While there, she helped sell raffle tickets, took photos with the competition winners and helped promote Natalie’s Orchid Island citrus products. She …