E-commerce Works, ‘Even in Wauchula’

Ernie Neff Florida Department of Citrus

Florida Citrus Commission (FCC) Chairman Steve Johnson noted that as consumers continue to navigate life in a pandemic, growth of e-commerce shopping is expected to continue. “Even in Wauchula, Florida, Kroger delivery is taking hold,” Johnson wrote. Wauchula, with a population of about 5,000, is home to numerous citrus growers and grove workers. Johnson stated that the Florida Department of …

E-commerce and Social Media Lead Citrus Marketing

Ernie Neff Marketing

Two reports that a Florida Department of Citrus (FDOC) marketing executive presented recently show that social media and e-commerce have become major, effective tools for marketing citrus and other products. FDOC Director of Global Marketing Samantha Lane told the Florida Citrus Commission on Aug. 25 that the FDOC’s 2021-22 e-commerce campaign has so far driven more than $2.3 million in …

Mutual Petitions FDA Regarding OJ Brix

Ernie Neff Orange Juice

Florida Citrus Mutual (FCM) is making efforts to protect growers in the event Florida oranges don’t meet the minimum Brix requirement for not-from-concentrate (NFC) orange juice (OJ). FCM recently sent a formal request to the U.S. Food and Drug Administration (FDA) seeking enforcement discretion to protect growers from the likely contingency that Florida’s 2021-22 orange crop may not meet FDA’s …

PIECES OF THE PAST: Advice From 1887

Tacy Callies Pieces of the Past

By Brenda Eubanks Burnette In researching the biographies for an upcoming book on the Florida Citrus Hall of Fame members, I came across a digitized book by Google online that was written in 1887. It’s titled “Florida Facts Both Bright and Blue: A Guide Book to Intending Settlers, Tourists, and Investors From a Northerner’s Standpoint; Plain Unvarnished Truth, Without ‘Taffy’; …

Flavonoids May Reduce Cognitive Decline

Ernie Neff Research

A new study shows that people who eat a diet that includes at least half a serving per day of foods high in flavonoids — like oranges, strawberries, peppers and apples — may have a 20% lower risk of cognitive decline. The research is published in the July 28, 2021, online issue of Neurology®, the medical journal of the American …

january

Alico Gets Higher Prices, Less Fruit

Ernie Neff Industry News Release

Alico, Inc. received significantly higher prices for its citrus fruit in the 2020-21 harvest season, but had reduced box production and reduced average pound solids per box of fruit. The company’s average blended price for fruit was $2.45 per pound solids (PPS), up 31.7% from the $1.86 PPS it received the prior year. Alico cited “favorable industry supply dynamics” as …

Cutrale Achieves Sustainability Gold Score

Ernie Neff Awards

Cutrale recently announced it has achieved a gold score in sustainability for all its orange farms in Brazil and the United States. The award is from the Sustainable Agriculture Initiative (SAI) – Farm Sustainability Assessment (FSA), a widely recognized sustainability standard. The FSA was developed by the SAI to enable food and beverage businesses from all crops and countries to …

OJ Consumption Aids Children’s Health

Ernie Neff Orange Juice

Moderate consumption of 100% orange juice (OJ) should be encouraged in children due to its multiple health benefits and lack of negative impacts on body weight, numerous studies indicate. The studies have revealed that children who regularly drink 100% orange juice have higher intakes of key nutrients, higher quality diets, and may have healthier lifestyle habits than children who do …

Research Planned on OJ Health Benefits

Ernie Neff Orange Juice, Research

Rosa Walsh, director of scientific research at the Florida Department of Citrus (FDOC), told the Florida Citrus Commission (FCC) in June about the 2020-21 FDOC research plan. The plan includes two scientific research projects exploring health benefits of 100% orange juice (OJ). The projects, beginning in the new fiscal year, look at determining quantitative analysis of nutrient density in OJ …

Hesperidin and Good Health Linked

Ernie Neff Florida Department of Citrus, Research

A new systematic review links hesperidin, a flavonoid found in oranges and 100% orange juice (OJ), to health benefits. However, more research is needed to further strengthen results.    The Florida Department of Citrus (FDOC)-funded review examined published studies relating to hesperidin in 100% OJ and its impact on several chronic conditions and other measurements. Those measurements included blood levels …

Morocco Developing New Citrus Varieties

Ernie Neff International

The National Institute for Agricultural Research (INRA) in Morocco is developing new early- and late-season harvest varieties to support a prolonged production season, the U.S. Department of Agriculture’s Foreign Agricultural Service (FAS) reported. This will allow producers to supply markets for longer periods of time and help Morocco remain competitive in international markets.   In May, INRA launched a call …

EU Citrus Production on the Rise

Ernie Neff International

Citrus production in the European Union (EU) is expected to rise 10.4% in the 2020-21 season to 11.7 million metric tons, according to the U.S. Department of Agriculture’s Foreign Agricultural Service (FAS). The FAS June report attributed the production increase to favorable weather conditions and rebound production mainly in Spain and Italy following a significant drop in 2019-20. “EU citrus …

Fruit Drop Is Biggest Grower Concern

Ernie Neff Fruit Drop

Fruit drop “is probably the No. 1 concern” of the citrus growers he knows, says Ray Royce, executive director of Highlands County Citrus Growers Association (HCCGA). “Fruit drop and profitability are going hand in hand,” he adds. “There’s a tremendous struggle now to be profitable, given the relatively low harvest numbers,” Royce says. “I think growers believe that if they …

Study: Beverage Labels Confuse Parents

Ernie Neff Florida Department of Citrus, Orange Juice, Research

Beverage labeling regulations appear to fall short of helping parents identify the ingredients of drinks they purchase for their children, a recent study published in Pediatric Obesity suggests. This has researchers calling for changes to labeling regulations to increase transparency and help consumers choose healthier beverages. The online study included more than 1,600 parents who had healthy 1- to 5-year-old …

FDOC Preliminary Budget Approved

Ernie Neff Florida Department of Citrus

The Florida Citrus Commission (FCC) approved the Florida Department of Citrus’ (FDOC) preliminary operating budget of $29.12 million, an increase of $9.75 million from last season. The FCC serves as the governing board for the FDOC. Steve Johnson, FCC chairman, said the increased budget is largely due to the receipt of $17 million in general revenue funding from the state …

Uncle Matt’s Launches Ultimate Shots

Ernie Neff Orange Juice

Uncle Matt’s Organic recently announced the launch of its Ultimate Shots line. Ultimate Shots are intended to aid specific functions such as immune support, digestion and energy. The shots are now available online and will be rolling out to select retailers nationwide over the next few months. The Ultimate Shots come from 100% organically grown fruit. The juice is blended with …

Varieties for the Indian River Region

Ashley Robinson Varieties

In response to HLB, the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) citrus breeding program is focused on developing improved varieties and rootstocks for sustainable and profitable production. Rootstock and scion performance trials have been established throughout the state. UF/IFAS citrus breeder Fred Gmitter touched on some of the experimental trials being done in Florida’s Indian River …

orange juice

Suspension of OJ Brix Level Sought

Ernie Neff Orange Juice

For most months during the 2020-21 Florida citrus season, oranges did not meet the federal minimum standard of 10.5 degrees Brix for not-from-concentrate orange juice (OJ). According to a slide shown during Florida Citrus Mutual’s recent annual meeting, the average Brix level for oranges during the season was 10.45. Brix is a measure of the sugar content of juice. Consequently, …

How OJ Sales Boomed in the Pandemic

Ernie Neff Orange Juice

The boom in OJ (orange juice) sales during the COVID-19 pandemic was highlighted during Marisa Zansler’s report to the Florida Citrus Commission in May. Zansler is the Florida Department of Citrus’ (FDOC) director of economic and market research.   Prior to the pandemic, orange juice sales had decreased annually by an average of 5.5.% each year, Zansler reported. She noted …

How the FDOC Will Use Extra Funding

Ernie Neff Florida Department of Citrus

With Gov. Ron DeSantis’ recent approval, the Florida Department of Citrus (FDOC) has $12 million in state funding for the 2021-22 season.  With the additional funding, the FDOC plans to expand its programs, reaching more consumers in order to drive sales of Florida orange juice (OJ). The FDOC will also increase marketing programs for fresh grapefruit, oranges and tangerines, similar …