The Scientific Research Advisory Committee met Jan. 21 to review recent updates from the Florida Department of Citrus (FDOC) and to review and recommend to the Florida Citrus Commission (FCC) for approval two new research proposals. The FCC serves as the FDOC’s governing board. Rosa Walsh, director of the FDOC Scientific Research Department, gave an update on the 2020–2025 Dietary …
Are Consumers Willing to Pay More for Florida OJ?
Multiple studies point to the value consumers place on Florida citrus and their willingness to pay for the “Florida” brand. Lisa House, director of the Florida Agricultural Market Research Center and a professor in the Food and Resource Economics Department at the University of Florida, recently spoke on this subject in a Florida Department of Citrus webinar. She provided an overview of …
Potential OJ Marketing Order Leaves Growers Hesitant
Many Florida citrus growers are skeptical of the proposed federal marketing order for orange juice (OJ). The proposed marketing order would allow all U.S. fruit used in OJ and all OJ imports to be assessed to share in the cost of marketing. This federal order, however, poses some potential drawbacks for Florida juice orange growers. The U.S. Department of Agriculture …
FDOC Update: OJ Sales, Supply and Demand
Shannon Shepp, executive director of the Florida Department of Citrus (FDOC), reports that total orange juice (OJ) sales are performing at 2016 levels. “In the four week-period ending Dec. 26, 2020, average year-over-year sales of total OJ increased 7.68 percent with nearly 37.39 million equivalent gallons sold, according to the latest Nielsen retail sales update,” Shepp says. “Volume sales of …
SFWMD Accepting Applications for Cost-Share Water Projects
The South Florida Water Management District (SFWMD) announced it is accepting applications for cost-share projects to develop alternative water supply projects and water conservation projects. This is part of the state of Florida’s continuing efforts to identify and implement cost-effective strategies to protect its water resources while meeting Florida’s water needs. Partnering with local governments and other entities for implementation …
China Orange and OJ Forecasts
Orange production in China is forecast to grow to 7.5 million metric tons (MMT) in 2020–21, up from 7.4 MMT in 2019–20, the U.S. Department of Agriculture’s Foreign Agricultural Service (FAS) reported. The increase will be driven mainly by new trees planted a few years ago in Jiangxi and other provinces. Those trees have started to produce more fruit. FAS …
FDOC Promotion of OJ Benefits Growers
The Florida Department of Citrus (FDOC) e-commerce campaign to drive sales of 100 percent Florida orange juice (OJ) is nearing the halfway mark and continues to deliver strong results. As of Dec. 18, the e-commerce campaign reached 150 million impressions and $4.2 million in attributed sales of 100 percent OJ with a return on advertising spend of $5.45. Additionally, the …
Keep OJ Shelves Stocked, Video Urges
A video being developed for the Florida Department of Citrus (FDOC) aims to educate retail buyers about the rise in demand for 100 percent orange juice (OJ) during the COVID-19 pandemic. According to FDOC Executive Director Shannon Shepp, the video will encourage buyers to take another look at the space allocation for OJ and all other Florida citrus products. The …
New Virtual UF/IFAS OJ Breaks for Growers
The University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) Extension citrus program is launching a webinar series of OJ Breaks free to all Florida citrus growers. The twice-a-month meeting series will provide the latest information on grove production practices and research findings. The series will be delivered via Zoom and start Dec. 15. “COVID-19 has made it difficult …
Study Shows OJ Benefits for Children
A new study finds that children who drink 100 percent orange juice (OJ) as part of a healthy diet have better overall diet quality and consume more nutrients than those who do not. The research also adds to a growing body of evidence showing consumption of 100 percent OJ has no impact on weight in children. Authors of the study …
Marketing OJ Amidst COVID-19
Each month, the Florida Department of Citrus (FDOC) and partner agency, Edible, dig deep into current consumer behaviors to gain insights on how messaging and marketing programs could be adapted for the greatest success. In a recent webinar, Kim McAndrews, senior vice president and food and beverage strategic planner for Edible, discussed the rapidly changing environment of COVID-19 and the …
Joint Culturing Project for HLB?
Four researchers from around the country summarized their work on culturing the causal agent of HLB and agreed to consider a large, joint culturing project. The Citrus Research and Development Foundation (CRDF) hosted the panel discussion on Nov. 5 about culturing Candidatus Liberibacter asiaticus (CLas). CRDF organized the presentation after receiving a request for funding of a CLas culturing project …
Research to Prove OJ Health Benefits
The Florida Citrus Commission (FCC) recently approved three research projects aimed at further proving the health benefits of orange juice (OJ) consumption. The OJ-related projects had been recommended by the commission’s Scientific Research Advisory Committee. The projects were discussed by Rosa Walsh, director of the Florida Department of Citrus (FDOC) Scientific Research Department, during the October FCC meeting. The FCC …
Uncle Matt’s Announces New OJ
Uncle Matt’s Organic recently announced the launch of its Ultimate Immune orange juice beverage. It is made with organic orange juice, elderberry, vitamin C, vitamin D and zinc. “Over the past six months, families have turned to what they associate with daily immune support: vitamin C-rich orange juice,” said Susan McLean, vice president of marketing and innovation at the company. …
USDA OJ Purchases Set Precedent
Marisa Zansler, economist for the Florida Department of Citrus, recently gave the Florida Citrus Commission an update on U.S. Department of Agriculture (USDA) Section 32 purchases of orange juice (OJ). A summary of her report follows. The purpose of USDA Section 32 purchases is to help alleviate depressed markets for domestically produced agriculture products. The USDA Agricultural Marketing Service also …
Bayer HLB Project Extended
A large multi-year Bayer Crop Science project aimed at finding solutions for HLB will be extended by a grant from a branch of the U.S. Department of Agriculture (USDA). The two-year grant for just over $10 million came from USDA’s National Institute of Food and Agriculture (NIFA). The grant is to the Citrus Research and Development Foundation (CRDF) and its …
OJ Proves Beneficial for Youth
A new, four-year study published in Public Health Nutrition found that drinking 100 percent orange juice (OJ) is not associated with negative effects on body weight, body mass index (BMI) or BMI percentile among 9- to 16-year-olds. It also found that higher OJ consumption is associated with increased height for girls and increased trends for physical activity levels in both …
OJ Sales at Pre-2017 Levels
The Florida Department of Citrus (FDOC) reports that 100 percent Florida orange juice (OJ) sales finished strong for the 2019–20 season. FOR THE PERIODMarisa Zansler, FDOC director of economic and market research, gave an in-depth overview of the final Nielsen OJ Retail Sales Report for the 2019–20 season through the four-week period ending Sept. 26, 2020. She presented a summary …
Mexico Exceeds Brazil in OJ Sales to the United States
Orange juice (OJ) sales from Mexico to the United States now exceed those from Brazil, according to a recent study by CitrusBR. CitrusBR is an entity representing Citrosuco, Cutrale and Louis Dreyfus, the three largest exporters of Brazilian OJ. The study indicates sales from Mexico to the United States began to gain strength in 1993 and have skyrocketed since 2008. …
CRDF Defers Project Funding
Citrus Research and Development Foundation (CRDF) directors on Sept. 22 had a lengthy discussion about a nutrition research proposal from Rhuanito (Johnny) Ferrarezi. Ferrarezi is a University of Florida Institute of Food and Agricultural Sciences assistant professor at the Indian River Research and Education Center. Because of budgetary concerns expressed by CRDF, Ferrarezi cut $158,000 from his original proposed project …