The increase in sales of U.S. orange juice (OJ) that began during the early days of COVID-19 is continuing, according to Marisa Zansler, director of the Florida Department of Citrus Economic and Market Research Department. Zansler told the Florida Citrus Commission on Sept. 16 that as consumers began to adapt to a new normal while still living under COVID-19 conditions, …
Keeping the OJ Momentum Going
Florida Department of Citrus (FDOC) staff has been “hard at work ensuring the momentum experienced by the orange juice (OJ) category earlier this year doesn’t fade as we usher in the fall,” Ned Hancock stated recently. Hancock, chairman of the Florida Citrus Commission, provided that information and more in an update to the citrus industry on FDOC activities. Hancock said …
Mutual Testifies on OJ From Mexico
Florida Citrus Mutual Executive Vice President and CEO Mike Sparks recently testified to federal officials regarding the effects of orange juice (OJ) imports from Mexico. His testimony to the United States Trade Representative (USTR), the U.S. Department of Commerce (USDOC) and the U.S. Department of Agriculture (USDA) was part of a larger hearing on trade with Mexico and the U.S. …
Industry Split on OJ Marketing Order
A Florida citrus Industry Review Committee has divergent opinions about a possible federal marketing order for orange juice (OJ), Florida Citrus Mutual CEO Mike Sparks reported after the group met last week. “There were some that wanted to roll up their sleeves and continue work. There were a couple of committee members that had heard enough” and didn’t want to …
OJ May Help Lower Blood Pressure
A growing body of scientific research shows that 100 percent orange juice (OJ), and its vitamins and minerals, may play a beneficial role in helping to lower blood pressure and other risk factors for heart disease. Recently, a randomized control study performed by researchers at Eurecat, Centre Tecnològic de Catalunya, in Reus, Spain concluded that 100 percent OJ and 100 percent OJ fortified …
Massive Research Project in Millennium Block
Researchers at the resurrected Millennium Block at Fort Pierce will assess the performance of new grapefruit cultivars and evaluate numerous rootstocks in the face of HLB. University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) researcher Rhuanito “Johnny” Ferrarezi discusses the history of the block and research planned there. The block is called Millennium because some researchers planted variety …
OJ Federal Marketing Order Considered
The Indian River Citrus League (IRCL) recently reported on steps being taken to possibly create a federal marketing order for orange juice (OJ) to increase product demand. As background, the IRCL noted that the Citrus Administrative Committee (CAC) for decades has administered Federal Marketing Order 905 regulating the grade and size of fresh Florida citrus. The same order authorizes assessments …
Florida Growers Urged to Hear OJ Budget Talks
Florida Citrus Commission Chairman Ned Hancock urged members of the citrus industry to join the June 17 commission meeting via teleconference. He said the commission will consider several budget scenarios for fruit grown for orange juice (OJ). See information about the meeting here. The commission serves as the governing board for the Florida Department of Citrus (FDOC). “I expect we …
Consumer Response to OJ During COVID-19
Yan Heng, Marisa Zansler and Lisa House have authored a new study on consumer response to orange juice (OJ) during the COVID-19 outbreak. Heng is a research assistant scientist and House is a professor, both with the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) Food and Resource Economics Department. Zansler is the director of the Economic and …
A Case for an OJ Tax Hike
Florida Citrus Commission Chairman Ned Hancock on June 5 made a case for increasing the Florida Department of Citrus’ (FDOC) grower tax on oranges processed for juice. “With a new season ahead of us, we have an opportunity to not only adjust our marketing approach to fit the needs of the ever-changing consumer but also best support the Florida grower,” …
OJ Has Health Benefits, Shows Research
Recently published research results are consistent with previous studies indicating that orange juice (OJ) consumption is associated with benefits to nutrient intake and diet quality without detriment to body weight in children. The same research results from the University of Washington indicated that OJ consumption has favorable effects on body mass index and waist circumference in adults. The research results …
Busy Hurricane Season Projected by NOAA
An above-normal 2020 Atlantic hurricane season is expected, according to forecasters with the National Oceanic and Atmospheric Administration’s (NOAA) Climate Prediction Center, a division of the National Weather Service. An above-average Atlantic hurricane season was also predicted more than a month earlier by both Colorado State University (CSU) hurricane researchers and AccuWeather. See those predictions. The NOAA outlook predicts a …
Major OJ Purchase Coming Soon From USDA
U.S. Department of Agriculture (USDA) food purchases to come this summer will include $25 million worth of orange juice (OJ). Florida Citrus Mutual CEO Mike Sparks said “the vast majority” of the OJ will come from Florida. “It’s going to be NFC (not from concentrate) and FCOJ (frozen concentrated orange juice),” he said. U.S. Secretary of Agriculture Sonny Perdue announced …
National OJ Day Is May 4
May 4 isn’t just for Star Wars fans; it’s also for orange juice lovers! Star Wars Day and National Orange Juice Day are both celebrated annually on May 4. Orange juice sales have surged in the past few months due to consumers wanting to support their immune systems with vitamin C during the COVID-19 pandemic. National OJ Day is the …
FDOC E-Commerce Campaign Drives OJ Sales
At the beginning of the year, the Florida Department of Citrus (FDOC) launched a new marketing campaign concentrated on driving sales of 100 percent orange juice. The effort includes targeted digital and social media ads that connect consumers directly with online retailers like Amazon, Walmart, Target and Instacart. The campaign emphasizes the role that 100 percent orange juice plays in …
Environmental Review Required Before Project Implementation
(USDA/FSA) — The National Environmental Policy Act requires federal agencies to consider all potential environmental impacts for federally-funded projects before the project is approved. For all Farm Service Agency (FSA) programs, an environmental review must be completed before actions are approved, such as site preparation or ground disturbance. These programs include, but are not limited to, the Tree Assistance Program, Emergency …
Florida Department of Citrus to Study OJ Consumption
Amid ongoing struggles in Florida’s citrus industry, the Florida Department of Citrus appears to be turning attention to studying orange juice consumption. The department said Tuesday it is looking for three separate studies that would assess various aspects of orange juice consumption, including how it can affect people’s moods when drinking it as a snack. According to a bid notice, …
Imported OJ Cost Florida Citrus Growers This Season
Apopka citrus grower Chip Henry of McGuire Groves says orange juice (OJ) imports cost him money this year and may have led to other growers being stuck with unharvested fruit. “As the season progressed, I began to realize that the pricing structure was subject to being weakened considerably by imports of orange juice from primarily Mexico,” Henry says. According to …
May 4 Is National OJ Day
Ray Royce of the Highlands County Citrus Growers Association reminds citrus industry members that this Saturday, May 4 is National OJ Day. “You are encouraged to think about how, even in a very small way, you can help assist in reminding your friends, neighbors and business associates that Americans have long had a love affair with orange juice,” says Royce. …
Deadline Extended for Submitting HLB Project Applications
The Huanglongbing Multi-Agency Coordination (HLB MAC) group is extending the deadline for submitting project applications to Friday, March 8, 2019. Information on applying for funding, including the application template, criteria for evaluation and the submission process, is available on the HLB MAC site. The HLB MAC funds applied research projects that are likely to deliver a useable tool in the …