How OJ Sales Boomed in the Pandemic

Ernie NeffOrange Juice

The boom in OJ (orange juice) sales during the COVID-19 pandemic was highlighted during Marisa Zansler’s report to the Florida Citrus Commission in May. Zansler is the Florida Department of Citrus’ (FDOC) director of economic and market research.   Prior to the pandemic, orange juice sales had decreased annually by an average of 5.5.% each year, Zansler reported. She noted …

Keeping HLB out of California Groves

Ernie NeffCalifornia Corner, HLB Management

The recent annual report from California’s Citrus Pest & Disease Prevention Program (CPDPP) offered insights into ways the state’s citrus industry has kept HLB out of commercial groves. Jim Gorden, chair of the group’s Citrus Pest & Disease Prevention Committee, stated that the California industry has “invested countless hours, leveraged millions of dollars and created dozens of innovative partnerships” in …

Researchers and Growers Partner in Science

Ernie NeffResearch

Researchers with the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) have conducted scientific studies in groves owned by grower cooperators around the state for many decades. UF/IFAS’ Michael Rogers refers to these researcher/grower relationships as “partnerships” and discusses their value. Rogers is director of the UF/IFAS Citrus Research and Education Center at Lake Alfred. “These researcher/grower partnerships, …

How to Build Consumer Trust

Ashley RobinsonMarketing

Consumer trust in the food and beverage industry has decreased drastically, despite surging at the beginning of the COVID-19 pandemic. The 2021 Edelman Trust Barometer: Trust and the Food and Beverage Sector uncovers a 12-point decline in trust globally, the largest of any sector measured, following a major surge last spring. “People had high hopes and had real connections with …

citrus

All In For Citrus Podcast, May 2021

Taylor HillmanAll In For Citrus Podcast, Sponsored Content

It takes strong partnerships between the citrus industry and researchers to make advancements toward issues facing growers. This month’s All In For Citrus podcast details the importance of those partnerships, highlighting one special relationship that has been critical to variety development. University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) Citrus Research and Education Center Director Michael Rogers begins …

Promoting Orange Juice for Hydration

Tacy CalliesOrange Juice

It may not officially be summer yet, but with temperatures heating up, Steve Johnson, chairman of the Florida Citrus Commission, has a reminder about the value of drinking orange juice (OJ) for hydration. “A glass of orange juice is a great hydration option in addition to water since it naturally contains a high percentage of water — almost 90%, says …

Grower: Production Dips, but Still Profitable

Ernie NeffProduction

Hardee County, Florida, orange grower Kenny Sanders saw his orange production dip in the 2020-21 season compared to the prior year. However, he still made a good profit, thanks to strong fruit prices. “I went down from 400 boxes an acre to 308 boxes, which I can live with, but it’s not as nice,” Sanders said. “We had a good …

sour

Mexican Lemon Sector Sets Sights on Asia

Tacy CalliesInternational, lemons, Mexico

By Francisco Seva Rivadulla The Mexican lemon sector is betting on the diversification of international markets and has its sights set on the Asian market. Oliver Huesmann, director of Fruit Consulting and expert in the Asian market, says lemons have possibilities in all Asian countries. “What is needed is a promotion of this Mexican product so that the consumer knows …

Trees Delayed From Nurseries

Tacy Calliesnurseries

Citrus acreage is expanding across South Georgia and North Florida. But those interested in planting more acres may have to wait years to receive trees from nurseries, says Jake Price, University of Georgia Lowndes County Extension coordinator. “If you’re wanting a tree now, it’s probably going to be 2023. If you had ordered it six months ago, it might have …

Peace River Growers Celebrate OJ Day

Ernie NeffOrange Juice

More than 40 growers, product representatives and others celebrated National OJ Day May 4 at grower Kenny Sanders’ grove near Wauchula, Florida. The occasion was the Peace River Valley Citrus Growers Association (PRVCGA) spring roundtable luncheon, which featured a panel of growers discussing current citrus issues. The event was one of the first in-person grower gatherings for the Florida citrus …

Peace River Growers Hold Annual Meeting

Ernie NeffEvents

Past accomplishments and plans for the future were discussed at Peace River Valley Citrus Grower Association’s (PRVCGA) annual meeting in Arcadia April 15. Attendees also got some laughs from a 30-minute stand-up comedy routine by Tim the Dairy Farmer, acting as keynote speaker. PRVCGA Chairman R. Roy Petteway of Hardee County summarized successes from the past year, including increasing local …

Measuring OJ Marketing Success

Ernie NeffFlorida Department of Citrus

For years, the Florida Department of Citrus (FDOC) measured the success of its orange juice (OJ) marketing programs by comparing year-over-year data, Florida Citrus Commission Chairman Steve Johnson stated in a recent message to growers. The Citrus Commission is the governing board for the FDOC. “Then the (COVID-19) pandemic stopped everyone in their tracks,” Johnson stated. “Suddenly consumers were turning …

OJ Sales and Marketing Updates

Ernie NeffMarketing, Orange Juice

The Florida Citrus Commission in March received updates on recent orange juice (OJ) sales and Florida Department of Citrus (FDOC) marketing efforts. Marisa Zansler, director of the FDOC Economic and Market Research Department, presented the sales data. The FDOC Nielsen retail sales report showed year-over-year not-from-concentrate (NFC) OJ sales increased by 13.9% while reconstituted OJ sales increased by 5%. Average …

Florida Citrus Growers’ Institute Returns

Ernie NeffEducation

The annual Florida Citrus Growers’ Institute, hosted by University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) Extension, will be held on April 6. The event will be delivered via a Zoom webinar from 8:30 a.m. to 12:00 p.m. “We hope to reach a broad audience despite the limits imposed on us because of the COVID-19 pandemic,” said Chris …

nutrition

Citrus Expo, Other Events Highlighted

Ernie NeffCitrus Expo, Events

Michael Rogers discusses three popular upcoming citrus grower educational meetings: Florida Citrus Growers’ Institute in April, the Florida Citrus Show in May, and Citrus Expo in August. Rogers is director of the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) Citrus Research and Education Center in Lake Alfred. UF/IFAS is the primary planner of educational presentations at all …

Spain’s Lemon Industry: A Different Viewpoint

Tacy CalliesInternational, lemons

A recent Citrus Industry article, Lemon Price Crisis in Spain by Francisco Seva Rivadulla, reported how some lemon growers in Spain are leaving their fruit to rot in the field this season due to prices below the cost of production. José Antonio García, director of the Lemon and Grapefruit Interprofessional Association (AILIMPO) in Spain, shared his reactions to the article. …

citrus

All In For Citrus Podcast, March 2021

Taylor HillmanAll In For Citrus Podcast, Sponsored Content

March’s All In For Citrus podcast brings news of in-person events, details on controlling the vector of HLB disease, as well as potential changes to nutrient and water management recommendations. Citrus Research and Education Center Director Michael Rogers begins the episode discussing several upcoming events for growers. On April 6, the Florida Citrus Growers’ Institute will return as a virtual …

PIECES OF THE PAST: Marching On

Tacy CalliesPieces of the Past

By Brenda Eubanks Burnette March usually signals the annual Florida Citrus Hall of Fame Induction Luncheon, honoring those individuals who have made significant contributions to the state’s citrus industry. Like so many other things, COVID-19 changed that. This year, the celebration has been postponed to Friday, Nov. 5. Although it will still be at Florida Southern College, it will be …

OJ Sales One Year into the Pandemic

Ernie NeffOrange Juice

Florida Citrus Commission Chairman Steve Johnson recently discussed the COVID-19 pandemic’s impact on sales of Florida orange juice (OJ).   “We witnessed sales (of OJ) soar in the initial weeks (of the pandemic) as consumers stockpiled their pantries with kitchen staples and sought out healthy foods and beverages that provide immune support,” Johnson reported in an email to members of …

Lemon Price Crisis in Spain

Tacy CalliesInternational, lemons

By Francisco Seva Rivadulla The Spanish lemon sector is going through one of the worst price crises in recent years. Currently, prices at origin for Fino lemons are 0.15 to 0.18 euro cents per kilo, while the production cost is 0.20 per kilo. Therefore, Spanish producers are losing money this harvest season, according to sources from the Agricultural Association of …