Consumer Response to OJ During COVID-19

Tacy CalliesCOVID-19, Orange Juice

Yan Heng, Marisa Zansler and Lisa House have authored a new study on consumer response to orange juice (OJ) during the COVID-19 outbreak. Heng is a research assistant scientist and House is a professor, both with the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) Food and Resource Economics Department. Zansler is the director of the Economic and …

FDOC

A Case for an OJ Tax Hike

Ernie NeffOrange Juice

Florida Citrus Commission Chairman Ned Hancock on June 5 made a case for increasing the Florida Department of Citrus’ (FDOC) grower tax on oranges processed for juice. “With a new season ahead of us, we have an opportunity to not only adjust our marketing approach to fit the needs of the ever-changing consumer but also best support the Florida grower,” …

Florida Citrus Season Soured by Imports

Tacy CalliesExport/Import, sales

A small grower shares his thoughts on the current market situation. By Chip Henry The functionality and integrity of the cash (spot) market for Florida oranges this season has been undermined by the untimely and excessive supplanting of imported juice into Florida processing plant inventories. The resulting price crash has cast a pall on growers selling their fruit on the …

South African Citrus to Arrive in U.S.

Ernie NeffFresh

Summer Citrus from South Africa announced in late May that its first vessel of the year to the United States will arrive at the New York port soon. The vessel will deliver Easy Peeler clementines. More Easy Peelers and some Navel oranges will arrive in Philadelphia in late June. During peak season, Star Ruby grapefruit and Cara-Cara oranges will also …

new york times

OJ Has Health Benefits, Shows Research

Ernie NeffOrange Juice, Research

Recently published research results are consistent with previous studies indicating that orange juice (OJ) consumption is associated with benefits to nutrient intake and diet quality without detriment to body weight in children. The same research results from the University of Washington indicated that OJ consumption has favorable effects on body mass index and waist circumference in adults. The research results …

Georgia Citrus Avoids COVID-19 Harm

Ernie NeffCOVID-19, Georgia

Georgia’s citrus crop was harvested before the COVID-19 pandemic hit the United States, so the state’s small but growing citrus industry has thus far avoided impacts from the disease. “We don’t think marketing will be affected by COVID, but harvesting (next season) could become problematic if our harvest crews experience problems,” said Lindy Savelle, president of the Georgia Citrus Association. “Although …

Sneak Peek: June 2020 Citrus Industry Magazine

Tacy CalliesSneak Peek

Florida’s citrus harvest may be winding down for the season, but tree care continues year-round. The June issue of Citrus Industry magazine includes two timely articles on summer tree care practices. In the first article, University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) researchers Fernando Alferez and Tripti Vashisth discuss techniques to improve fruit quality and yield during …

Florida Citrus Grower Profitability to Decline

Ernie NeffEconomics

Although orange juice sales have surged in recent months, the Florida Department of Citrus (FDOC) director of economic and market research expects growers to have reduced profitability this season. Marisa Zansler told the Florida Citrus Commission on May 20 that demand for Florida citrus is expected to be tempered with higher production costs and suppressed grower prices for uncommitted early/mid …

Alico: Citrus Price Improvement Could Be Coming

Ernie NeffEconomics, Industry News Release

Alico, Inc., one of Florida’s largest citrus producers, announced financial results for the second quarter of fiscal year 2020 and the six-month period ending March 31. Some highlights regarding the company’s citrus operation follow. For the six-months ending March 31, Alico Citrus harvested approximately 5.61 million boxes of fruit, an increase of 23.3 percent from the same period a year …

Uncle Matt’s Organic Returns to Founder

Ernie NeffIndustry News Release, Organic

Uncle Matt’s Organic, a brand of organic orange juice and grapefruit juice, recently reported it “has been welcomed back home to founder and CEO Matt McLean.” Dean Foods purchased the business in June of 2017 “and retained the team to continue running the business, including McLean and his wife, Susan McLean, who oversees marketing,” states a May 11 release. “In …

FDOC Shifts Money to Marketing

Tacy CalliesFlorida Citrus Commission

Florida Department of Citrus money unused because of the coronavirus pandemic will be directed toward increasing orange juice sales, as projections of this season’s citrus production have declined. The Florida Citrus Commission agreed Tuesday to add $277,000 to an ongoing digital ad campaign, with most of the money coming from employee travel plans that were halted because of the deadly …

European Union

Major OJ Purchase Coming Soon From USDA

Ernie NeffOrange Juice

U.S. Department of Agriculture (USDA) food purchases to come this summer will include $25 million worth of orange juice (OJ). Florida Citrus Mutual CEO Mike Sparks said “the vast majority” of the OJ will come from Florida. “It’s going to be NFC (not from concentrate) and FCOJ (frozen concentrated orange juice),” he said. U.S. Secretary of Agriculture Sonny Perdue announced …

Yoho: Halt Imports From Mexico and Beyond

Ernie NeffExport/Import, Trade

Florida Congressman Ted Yoho on April 28 asked President Donald Trump to temporarily halt imports of all Mexican, Central American and South American food products. He cited “unprecedented circumstances due to the coronavirus pandemic” in asking the President to invoke a force majeure motion to stop the importation. Force majeure is defined as an event that can’t be anticipated or …

china

National OJ Day Is May 4

Tacy CalliesOrange Juice

May 4 isn’t just for Star Wars fans; it’s also for orange juice lovers! Star Wars Day and National Orange Juice Day are both celebrated annually on May 4. Orange juice sales have surged in the past few months due to consumers wanting to support their immune systems with vitamin C during the COVID-19 pandemic. National OJ Day is the …

FDOC E-Commerce Campaign Drives OJ Sales

Tacy CalliesMarket, Orange Juice

At the beginning of the year, the Florida Department of Citrus (FDOC) launched a new marketing campaign concentrated on driving sales of 100 percent orange juice. The effort includes targeted digital and social media ads that connect consumers directly with online retailers like Amazon, Walmart, Target and Instacart. The campaign emphasizes the role that 100 percent orange juice plays in …

COVID-19 Citrus Damage to Top $200 Million

Ernie NeffCOVID-19

The chief executives of three large U.S. citrus grower associations estimate that “the immediate COVID-19 impact to certain varieties of citrus will be over $200 million.” Casey Creamer of California Citrus Mutual, Dale Murden of Texas Citrus Mutual and Mike Sparks of Florida Citrus Mutual offered that economic damage assessment in an April 9 letter to U.S. Agriculture Secretary Sonny …

china

U.S. Citrus Supply and Prices

Tacy CalliesCrop Forecast, Economics

The U.S. Department of Agriculture’s Economic Research Service (ERS) released a Fruit and Tree Nuts Outlook report on March 31. The report shows that the forecast for the U.S. citrus crop is down 4 percent from last season and how this is affecting imports, exports and pricing. LOWER PRODUCTIONU.S. all-orange production is expected to decrease by 1.6 percent, largely due …

Sanitation, Social Distancing Increase in Citrus Industry

Ernie NeffCitrus

Social distancing and enhanced sanitation practices have been adopted in many Florida groves and facilities in an effort to curtail spread of the coronavirus. “Growers are making the necessary adjustments by increasing sanitation and keeping workers separated,” said Steve Smith, executive vice president of Gulf Citrus Growers Association. “The larger growers with multiple locations are keeping crews separated into small …

FDOC

FDOC Beefs Up Promotions

Ernie NeffFlorida Citrus Commission

At the guidance of state health officials in response to coronavirus (COVID-19), the Florida Citrus Commission met telephonically on March 18. At the meeting, commissioners voted to beef up Florida Department of Citrus (FDOC) efforts to promote Florida citrus products. “We agreed to allocate another $500,000 out of our fund balance for media enhancement to our current marketing and promotion …

crop forecast

Highlands Growers Hear Marketing Talks

Ernie NeffMarket

Aaron Himrod indicated he was cautiously optimistic about Highlands County Citrus Growers Association (HCCGA) members’ ability to grow fruit in the face of HLB at the association’s annual meeting on March 12. But Himrod, the outgoing association president, said the industry’s emphasis now needs to be on marketing. That and other activities at the meeting were described by association Executive …