demand

Declining Demand for Orange Juice

Daniel CooperEconomics, Orange Juice

In a recent forecast of a challenging 2026–27 season for the global orange juice (OJ) market, Rabobank addresses the expected continued decline in OJ demand. Edited excerpts from the Rabobank report follow: Demand for OJ shows no signs of recovery. Although global frozen concentrated orange juice (FCOJ) and not from concentrate (NFC) prices have been trending downward since early 2025, …

supply

Forecast for 2026–27 Global Orange Juice Supply

Daniel CooperForecast, International, Orange Juice

Rabobank recently forecast a challenging 2026–27 harvest year for the global orange juice (OJ) industry. It reported that while global supply is forecast to contract, the ongoing decline in OJ demand is likely to continue. As a result, global frozen concentrated orange juice (FCOJ) prices are expected to struggle to recover sustainably. This article, focusing on OJ supply, consists of …