International Efforts to Market Florida Citrus

Ernie NeffMarketing

Samantha Lane, Florida Department of Citrus (FDOC) director of global marketing, recently discussed international marketing highlights for Florida citrus products during the 2019-20 season. CANADAIn Canada, highlights included fresh Florida orange programs with juicing demos in Ontario grocery stores. The programs resulted in a sales increase. Issues management work took place to educate registered dietitians on the health benefits of …

china

OJ Federal Marketing Order Considered

Ernie NeffMarketing

The Indian River Citrus League (IRCL) recently reported on steps being taken to possibly create a federal marketing order for orange juice (OJ) to increase product demand. As background, the IRCL noted that the Citrus Administrative Committee (CAC) for decades has administered Federal Marketing Order 905 regulating the grade and size of fresh Florida citrus. The same order authorizes assessments …

Florida Governor Leaves Citrus Funds Intact

Ernie NeffLegislative

Citrus industry priorities funded by the Florida Legislature were left intact when Gov. Ron DeSantis signed the state budget, Florida Citrus Mutual (FCM) Executive Vice President/CEO Mike Sparks recently reported. “As anticipated, there was the need to reduce spending significantly through the use of the line-item veto due to diminished revenue to the state resulting from the COVID-19 response,” Sparks …

Lebbeck Mealybug Management Update

Ernie NeffPests

An update on lebbeck mealybug, a relatively new pest of Florida citrus, was provided recently by University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) entomologist Lauren Diepenbrock. Diepenbrock, who works at the Citrus Research and Education Center, prepared the presentation for the April Florida Citrus Growers Institute, which was canceled due to COVID-19. Lebbeck mealybug was found in …

Florida Department of Citrus: A Year in Review

Tacy CalliesMarket

Last week, the Florida Department of Citrus (FDOC) held a live webinar to present highlights from the 2019–20 fiscal year. Areas covered included budgets, scientific research, marketing and economic market research. This past year has been one of change, transformation and success for FDOC, as it has worked in collaboration with industry to meet the needs of both growers and …

farmworker protection

Masks and Materials for Florida Ag Workers

Tacy CalliesCOVID-19

The Florida Department of Health has been distributing cloth masks and COVID-19 informational materials in three languages (English, Spanish and Haitian Creole) for agriculture workers in Southwest Florida. The masks and information are available to farmers and labor contractors. To access these resources, contact your local Health Department: Hendry Glades Health Department – Brenda Barnes, email: Brenda.Barnes@flhealth.gov Lee County Health …

UF/IFAS

UF/IFAS in Labs, at Citrus Expo and More

Ernie NeffAll In For Citrus Podcast, Citrus Expo, Research

In the latest phase of COVID-19 re-openings, more citrus researchers have returned to University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) laboratories. Citrus Research and Education Center (CREC) Director Michael Rogers says the number of researchers allowed in labs had been gradually increasing throughout the pandemic. Rogers also discusses an award won by a CREC researcher, work on …

Protect Outdoor Workers From Heat Illness

Len WilcoxAgriculture, California Corner

California’s Division of Occupational Safety and Health (Cal/OSHA) reminds all employers to protect outdoor workers from heat illness and to monitor high temperature advisories and warnings in their region. California’s heat illness prevention standard applies to all outdoor workers, including those in agriculture, construction and landscaping. Other workers protected by the standard include those that spend a significant amount of …

Developing Niche Markets for Florida’s Small Citrus Growers

Tacy CalliesMarket

By Chip Henry The current state of the commercial citrus marketplace in Florida justifies the need for small growers to find niche markets in which to sell their fruit. Deplorable prices for juice oranges are predicted to continue through the upcoming season. A recent University of Florida Institute of Food and Agricultural Sciences economic report indicates the possibility that perhaps …

Miss

Miss Florida Citrus 2020 Is Crowned

Ernie NeffAwards

Leila Sabet, 24, of Ponte Vedra Beach was crowned Miss Florida Citrus June 13 in the very first virtual Miss America preliminary pageant in Florida. Due to COVID-19, “the country closed down just two weeks prior to when this year’s pageant was scheduled to take place” so it was delayed and rescheduled as a virtual event, said Miss Florida Citrus …

citrus

Report on the Florida Orange Juice Market

Ernie NeffOrange Juice

A Florida Department of Citrus (FDOC) economist recently gave the Florida Citrus Commission a detailed report about Florida orange production and the not-from-concentrate (NFC) orange juice (OJ) market. On average, about 96 percent of the Florida orange crop is processed into OJ, said Marisa Zansler, director of economic and market research. Over the last five years, approximately 80 percent of …

Good News About Juice and Kids

Ernie NeffOrange Juice

Consumption of 100 percent fruit juice by preschoolers is associated with beneficial effects on whole fruit intake and diet quality, according to a recent study. The study by researchers with the Boston University School of Medicine also found that fruit juice consumption had no adverse effect on body mass index (BMI) during childhood and into adolescence. BMI is a measure …

Juice Imports, Fruit Prices and Production Costs

Ernie NeffEconomics

In a recent presentation titled “Juice Imports, Fruit Prices and Cost of Production,” Ariel Singerman provided the price and yield required to break even growing oranges in Southwest Florida. “Average cultural cost of $1,847 requires prices for E&M (early and mid) and Valencias to be $2.31 and $2.01 per pound solids, respectively, just to break even,” the University of Florida …

Crime

Florida Growers Urged to Hear OJ Budget Talks

Ernie NeffOrange Juice

Florida Citrus Commission Chairman Ned Hancock urged members of the citrus industry to join the June 17 commission meeting via teleconference. He said the commission will consider several budget scenarios for fruit grown for orange juice (OJ). See information about the meeting here. The commission serves as the governing board for the Florida Department of Citrus (FDOC). “I expect we …

Bill Aims to Prohibit Citrus Imports From China

Ernie NeffLegislative, Trade

Florida Congressman Greg Steube on June 11 introduced the U.S. Citrus Protection Act, legislation that would prohibit the importation of commercially produced fresh citrus fruit from China. “As farmers and ranchers in Florida and across the country are struggling to cope with the decreased demand for their products as a result of the economic shutdowns, more than ever we need to put …

Cost-Effective Psyllid Control Strategies

Ernie NeffPsyllids

Lukasz Stelinski makes the case that reducing HLB-spreading Asian citrus psyllid (ACP) populations improves tree health — even when trees already have HLB. The University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) entomologist offers several tips about psyllid control in a new presentation available online. Keeping ACP populations down seems to help yield, Stelinski states. His hypothesis is …

What to Do About Lack of Respirators for Pesticide Applicators

Ernie NeffPesticides, Regulation

The U.S. Environmental Protection Agency (EPA) issued a statement recognizing that the COVID-19 pandemic has impacted the availability of respirators required when applying agricultural pesticides. The statement offered guidance advising agricultural handler employers and pesticide handlers on what to do in the face of the equipment shortage. The agency noted that cooperative Extension pesticide safety educators and agricultural organizations were …

Southern Hemisphere Citrus Crop Forecast

Ernie NeffForecast, Industry News Release

A preliminary forecast for the Southern Hemisphere citrus season shows an expected small production decrease but an increase in exports. The first crop production and export forecast for the 2020 season was released by the World Citrus Organisation (WCO) on May 29. The preliminary forecast is collected from industry associations in Argentina, Australia, Chile, Peru, South Africa and Uruguay. The …

Trunk Injection Considerations

Ernie NeffCEU, Research

A presentation titled “Trunk Injection: Difficulties and Considerations” is one of the first from the cancelled 2020 Florida Citrus Growers’ Institute to become available online. The annual event was cancelled because of COVID-19. The University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) is working to make additional presentations that were intended for the Florida Citrus Growers’ Institute available …

Georgia

More Georgia Citrus Nurseries Certified

Ernie NeffGeorgia, nurseries

The majority of trees in Georgia’s young citrus industry have come from other states. “That statistic could soon be changing, meaning that the majority of trees could come from nurseries within the state,” said Lindy Savelle, president of the Georgia Citrus Association.   Savelle reported that three greenhouses in Georgia have been inspected by the U.S. Department of Agriculture (USDA) …