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Below you'll see everything we could locate for your search of “marketing”
The Indian River Citrus League (IRCL) recently named a new president and provided an update on a large grapefruit trial. The new IRCL president is Daniel Scott. He succeeds Pat Schirard, who served two terms. Before being selected president, Scott served as chairman of the IRCL production committee. Scott is a third-generation citrus grower and is vice president of Scott …
Samantha Lane, Florida Department of Citrus (FDOC) director of global marketing, recently discussed international marketing highlights for Florida citrus products during the 2019-20 season. CANADAIn Canada, highlights included fresh Florida orange programs with juicing demos in Ontario grocery stores. The programs resulted in a sales increase. Issues management work took place to educate registered dietitians on the health benefits of …
Citrus industry priorities funded by the Florida Legislature were left intact when Gov. Ron DeSantis signed the state budget, Florida Citrus Mutual (FCM) Executive Vice President/CEO Mike Sparks recently reported. “As anticipated, there was the need to reduce spending significantly through the use of the line-item veto due to diminished revenue to the state resulting from the COVID-19 response,” Sparks …
Morgan graduated from the University of Florida three times. She earned a bachelor’s degree in animal sciences and then master’s and doctoral degrees in food and resource economics, all from the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) College of Agricultural and Life Sciences. Mostly recently, she began her position as associate professor of food and resource …
Last week, the Florida Department of Citrus (FDOC) held a live webinar to present highlights from the 2019–20 fiscal year. Areas covered included budgets, scientific research, marketing and economic market research. This past year has been one of change, transformation and success for FDOC, as it has worked in collaboration with industry to meet the needs of both growers and …
By Yu Wang, Fred Gmitter, Jude Grosser, Joon Hyuk Suh and Peter Chaires The Citrus Variety Display Days at the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) Citrus Research and Education Center (CREC) have been a unique platform to fulfill one of the core missions of the Florida citrus industry. These events help identify new selections with …
In a June 19 email to members of the citrus industry, Florida Citrus Commission (FCC) Chairman Ned Hancock noted that orange juice (OJ) sales climbed in the 2019-20 season. That’s noteworthy because OJ sales had been declining for years. Hancock reported that total OJ sales for the season beginning October 2019 are up by 10.4 percent with 309 million equivalent …
Florida Classic Growers (FCG) announced a partnership with Riverfront Packing Company, LLC; The Packers of Indian River, Inc. and Quality Fruit Packers, Inc. The additional citrus volume from the partnering companies will expand product offerings and increase distribution to FCG’s customers marketed under the Florida Classic label. Riverfront and its marketing arm, Scott Marketing, Inc., will continue handling all sales …
By Chip Henry The current state of the commercial citrus marketplace in Florida justifies the need for small growers to find niche markets in which to sell their fruit. Deplorable prices for juice oranges are predicted to continue through the upcoming season. A recent University of Florida Institute of Food and Agricultural Sciences economic report indicates the possibility that perhaps …
By Brenda Eubanks Burnette I recently came across a business reply card from Perrin & Thompson Groves of Winter Haven. I had heard of them since I grew up in Winter Haven but had never seen an advertisement like this one! The ad reads: “TRY THESE TREE-RIPENED ORANGES AND GRAPEFRUIT. Let us ship you on APPROVAL and at our expense …
On June 17, the Florida Citrus Commission approved a preliminary 2020-21 operating budget for the Florida Department of Citrus (FDOC) of nearly $20 million. The FDOC’s total preliminary budget is $19.875 million with an overall budget increase over the previous season of about $4.2 million, largely due to an increase in general revenue funds. The budget includes an anticipated $5.65 million …
To maintain a surge in orange juice sales linked to the coronavirus pandemic, the Florida Department of Citrus (FDOC) is looking to boost marketing, which could result in a higher tax for growers. On June 17, the Florida Citrus Commission, the governing body of the FDOC, directed staff members to map out a $10 million marketing plan that could require …
Florida Citrus Commission Chairman Ned Hancock urged members of the citrus industry to join the June 17 commission meeting via teleconference. He said the commission will consider several budget scenarios for fruit grown for orange juice (OJ). See information about the meeting here. The commission serves as the governing board for the Florida Department of Citrus (FDOC). “I expect we …
Yan Heng, Marisa Zansler and Lisa House have authored a new study on consumer response to orange juice (OJ) during the COVID-19 outbreak. Heng is a research assistant scientist and House is a professor, both with the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) Food and Resource Economics Department. Zansler is the director of the Economic and …
Florida Citrus Commission Chairman Ned Hancock on June 5 made a case for increasing the Florida Department of Citrus’ (FDOC) grower tax on oranges processed for juice. “With a new season ahead of us, we have an opportunity to not only adjust our marketing approach to fit the needs of the ever-changing consumer but also best support the Florida grower,” …
By Sarah Bostick Grocery stores have trained the customer to expect exactly one type of fruit: spotless. Anyone who grows citrus for a living knows that achieving spotless fruit can be an expensive and time-consuming endeavor. There is a growing movement in the United States that is pushing back against the idea that fruits and vegetables must be spotless to …
The COVID-19 pandemic has significantly altered consumer behaviors, especially in relation to food and beverage consumption. Bennett Travers, senior communications planner at Edelman, Florida Department of Citrus (FDOC) marketing agency partner, recently hosted a webinar on shifts in consumer behavior and the implications for 100 percent orange juice (OJ) now and in the future. A RETURN TO OJAmidst uncertainty, the …
Summer Citrus from South Africa announced in late May that its first vessel of the year to the United States will arrive at the New York port soon. The vessel will deliver Easy Peeler clementines. More Easy Peelers and some Navel oranges will arrive in Philadelphia in late June. During peak season, Star Ruby grapefruit and Cara-Cara oranges will also …
Georgia’s citrus crop was harvested before the COVID-19 pandemic hit the United States, so the state’s small but growing citrus industry has thus far avoided impacts from the disease. “We don’t think marketing will be affected by COVID, but harvesting (next season) could become problematic if our harvest crews experience problems,” said Lindy Savelle, president of the Georgia Citrus Association. “Although …
Florida’s citrus harvest may be winding down for the season, but tree care continues year-round. The June issue of Citrus Industry magazine includes two timely articles on summer tree care practices. In the first article, University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) researchers Fernando Alferez and Tripti Vashisth discuss techniques to improve fruit quality and yield during …
