 |  |  |  |  |  |  |  |  |
Below you'll see everything we could locate for your search of “marketing”
The Florida Citrus Hall of Fame will induct four new members in 2021. They are John L. Jackson of Sorrento, Florida; the late Lew J. Prosser of Plant City, Florida; Adam H. Putnam of Memphis, Tennessee; and Steven D. “Steve” Sorrells of Arcadia, Florida. They will be inducted during a luncheon tentatively scheduled for Nov. 5 at Florida Southern College …
The Uruguayan Citrus Consortium has issued an international call for licensing several new mandarin and orange varieties for their evaluation, development, production and commercialization in North America and/or the Mediterranean Basin. The mandarins are F7P3, F4P7, F3P8 and F2P3. The oranges are NVA033, NVA036 and SELP100. An exclusive license is being offered for a period of up to 10 years. …
Korea is the United States’ top export market for oranges and the third largest market for lemons and grapefruit, the U.S. Department of Agriculture’s Foreign Agricultural Service (USDA/FAS) recently reported. Oranges, lemons and grapefruit account for 99 percent of the country’s total citrus imports. More information from USDA/FAS about the Korean market follows: Citrus imports by Korea dropped in 2019 …
Citrus suppliers have a unique opportunity to build on the sales momentum generated by the coronavirus pandemic. They should develop joint strategies to increase global consumption based on established health claims, as the avocado sector has done to such powerful effect. That was the take-home message from the inaugural Global Citrus Congress Live on Nov. 5. The virtual event drew …
The U.S. Department of Agriculture’s Agricultural Marketing Service (USDA/AMS) is revising the U.S. Standards for Grades of Grapefruit and the U.S. Standards for Grades of Oranges. The revision, effective Nov. 30, applies only to Texas and states other than Florida, California and Arizona. The revision will convert the Acceptable Quality Level (AQL) tables from showing the acceptable number of allowable …
Uncle Matt’s Organic recently announced the launch of its Ultimate Immune orange juice beverage. It is made with organic orange juice, elderberry, vitamin C, vitamin D and zinc. “Over the past six months, families have turned to what they associate with daily immune support: vitamin C-rich orange juice,” said Susan McLean, vice president of marketing and innovation at the company. …
Marisa Zansler, economist for the Florida Department of Citrus, recently gave the Florida Citrus Commission an update on U.S. Department of Agriculture (USDA) Section 32 purchases of orange juice (OJ). A summary of her report follows. The purpose of USDA Section 32 purchases is to help alleviate depressed markets for domestically produced agriculture products. The USDA Agricultural Marketing Service also …
By Brenda Eubanks Burnette October has always signaled the first crop forecast, heralding the start of a new Florida citrus season. However, picking often begins in September for some eager to be the first out of the blocks. But, in the early days, with so much of the crop being sold fresh, it was imperative not to ruin the rest …
On Oct. 21, the Florida Citrus Commission approved a revised 2020-21 operating budget for the Florida Department of Citrus (FDOC) of nearly $19.8 million. The commission voted to sustain the preliminary budget set in June, prior to the October crop forecast, through a box assessment of $.12 on oranges used for processing plus up to $1 million in fund balance. …
Veronique Sallin has been named the 2020 Woman of the Year in Agriculture, Florida Agriculture Commissioner Nikki Fried and the Florida Department of Agriculture and Consumer Services (FDACS) announced. The recognition is for women who have made exceptional contributions to Florida agriculture. Honorees come from throughout the agriculture community. “Ms. Sallin’s unique leadership, passion and commitment continue to influence and broaden markets …
The Florida Department of Citrus (FDOC) normally launches minimal programs during the first quarter of the fiscal year and instead focuses on strategic planning. This year, though, in order to continue to build upon the momentum of 2019-20, the FDOC and its advertising agency, Edible, launched a robust campaign to drive sales of 100 percent orange juice (OJ) at retail. …
North Florida citrus growers who are new to the industry received some marketing advice and background information recently from Vero Beach grower and packer Dan Richey. He gave a presentation during a virtual annual meeting of the Cold Hardy Citrus Association on Sept. 23. Richey, president and CEO of Riverfront Packing, urged the growers to have a plan and to …
Nominations are being sought for potential inductees to the Florida Citrus Hall of Fame (FCHOF). Eligible nominees are industry leaders who have made significant contributions to the Florida citrus industry in any of the following fields: pioneering, harvesting, packing, processing, marketing, science and/or education. Those chosen will be inducted in ceremonies Friday, March 5, 2021, at Florida Southern College in …
The Wm. G. Roe & Sons family of companies recently announced the hiring of Darrell Jensen as its new chief executive officer (CEO). Charlie Soule, current CEO and long-time advisor to the company, will continue to serve as a consultant and member of the board of directors. Quentin Roe and Bill Roe will continue in their roles as president and vice …
Citrus handlers in Florida must register with the Citrus Administrative Committee (CAC) in order to ship regulated citrus outside the production area beginning in the 2019-20 fiscal year. The U.S. Department of Agriculture (USDA) issued a final rule requiring the registration. The rule applies to the federal marketing order for oranges, grapefruit, tangerines and pummelos grown in Florida. The rule …
On Sept. 10, California Citrus Mutual (CCM) commended the Office of the U.S. Trade Representative (USTR), U.S. Department of Agriculture and U.S. Department of Commerce (DOC) for the actions they recently announced to address the injury caused by increased imports of seasonal and perishable products. The federal Report on Seasonal and Perishable Products in U.S. Commerce was announced earlier this …
Florida Department of Citrus (FDOC) staff has been “hard at work ensuring the momentum experienced by the orange juice (OJ) category earlier this year doesn’t fade as we usher in the fall,” Ned Hancock stated recently. Hancock, chairman of the Florida Citrus Commission, provided that information and more in an update to the citrus industry on FDOC activities. Hancock said …
The U.S. Department of Agriculture (USDA) recently announced plans to purchase grapefruit juice products for distribution to various food nutrition assistance programs. Purchases will be made to encourage the continued domestic consumption of these products by diverting them from the normal channels of trade and commerce. Solicitations will be issued in the near future, and will be available electronically through …
Florida Citrus Mutual Executive Vice President and CEO Mike Sparks recently advised Mutual members that the U.S. Department of Agriculture’s (USDA) Farm Service Agency (FSA) has added several commodities that now qualify for Part 1 of the Coronavirus Food Assistance Program (CFAP). The CFAP provides direct relief to producers who faced price declines and additional marketing costs due to COVID-19. …
Duda Farm Fresh Foods has launched its 18th consecutive import citrus program. Through October, it will import citrus to the United Sates from the Southern Hemisphere. The imported citrus will be sold under the Dandy label and will include clementines, lemons, navels, and Cara Cara oranges. According to Duda Farm Fresh Foods, the easy-peel clementines have good color and sugar-to-acid …
