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Below you'll see everything we could locate for your search of “marketing”
The Florida Department of Citrus marketing team on May 21 presented its 2025–26 global marketing plan to the Florida Citrus Commission, the department’s governing board. The team stated that it plans to expand on the True Original campaign to reinforce the value of Florida orange juice (OJ) for modern juice consumers and health professionals. To reach and engage health professionals, …
Representatives of the Florida Department of Citrus (FDOC) and its marketing agency, Padilla, reported on various marketing campaigns at the March 26 meeting of the Florida Citrus Commission. Tina Charpentier of Padilla said the FDOC is on track to meet or exceed its attributed sales goal of $25 million for the year, achieving 65% of that level as of March …
U.S. consumers have felt the sting of inflation, but that hasn’t kept them from drinking more beverages year after year, the Florida Citrus Commission (FCC) recently reported. Tina Charpentier of Padilla, the Florida Department of Citrus’ (FDOC) marketing and issues management agency, told the FCC that consumers have endured a 30% increase in food prices since 2019. During that same …
Crop production is only half the battle for citrus growers in the cold-hardy citrus region of North Florida, South Georgia and South Alabama. The other half is knowing where that crop is headed once it is harvested. Bill Barber, Ag Services LLC and Certified Crop Adviser, stressed to growers during a recent citrus meeting that they should have a marketing …
The Florida Department of Citrus’ (FDOC) 2024–25 orange juice (OJ) marketing program will be anchored by a refresh of the current Original Wellness Drink concept. The campaign — The True Original — will salute “originals” and encourage consumers to drink more Florida OJ. Learn here what the FDOC and its advertising agency mean by “originals.” The program will kick off …
An Alabama citrus grower credits the surging population in Baldwin County for his success at marketing his satsuma crop. In retirement, Craig Goolsby has established a small but effective citrus operation. He has approximately 360 mature trees and planted another 150 last year. Goolsby is hoping to continue a strategy that’s focused largely on local marketing. Goolsby says he’s blessed …
Finger limes are liked by consumers and might be marketed to high-end food outlets, University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) researchers reported recently. Speaking at a finger lime field day April 24 at the Citrus Research and Education Center, UF/IFAS data management analyst Fredy Ballen offered take-away messages from consumer/market research on the UF/IFAS-released SunLime finger …
The Florida Citrus Commission (FCC) on March 20 expressed its intent to hire a new marketing agency for the Florida Department of Citrus (FDOC). The FCC, which governs the FDOC, voted to give FDOC staff approval to post the intent to award Padilla the marketing business and pursue contract negotiations with them. Padilla would replace current FDOC agency Edible Inc. …
Georgia’s citrus industry started with the help of University of Georgia (UGA) Extension. Research assistance from UGA could help the industry flourish. Georgia citrus growers will have an opportunity to vote on a marketing order that will help fund potential research, explains Ken Corbett, chairman of the Georgia Agricultural Commodity Commission for Citrus Fruits and a producer at Corbett Brothers …
At the Jan. 17 Florida Citrus Commission (FCC) meeting, Florida Department of Citrus (FDOC) Director of Economic and Market Research Marisa Zansler reported on price increases for orange juice (OJ) and grapefruit juice. Nielsen data for the period ending Dec. 2, 2023 showed: Zansler reported that the average increase in grapefruit juice price year-over-year is 4.27%, somewhat in line with …
The U.S. Department of Agriculture (USDA) is amending the Florida Citrus Marketing Order for fresh citrus to reduce membership of the Florida Citrus Administrative Committee (CAC) and to update quorum requirements. Other amendments to the marketing order include: CAC recommended these changes to help fulfill membership and quorum requirements and ensure a more efficient and orderly flow of business. Authority …
Florida citrus producers voted to amend the federal marketing order regulating the handling of oranges, grapefruit, tangerines and pummelos grown in Florida, the U.S. Department of Agriculture (USDA) announced on Aug. 29. In a referendum held April 1–May1, all amendments met the requirement of being favored by two-thirds of the producers voting or by two-thirds of the volume represented. The …
Florida Citrus Commission (FCC) Chairman Steve Johnson recently shared his thoughts on the Florida Department of Citrus’ (FDOC) marketing programs. “As the budget has decreased over the past couple of years, and into next year, the FCC has placed a stronger emphasis on the need for the FDOC to utilize data to track their programs,” said Johnson. “Performance has played …
The Florida Department of Citrus (FDOC) announced the hiring of John Fuller as global marketing director. He has more than 20 years of experience in sports and entertainment, including athlete representation in marketing, public relations and philanthropic endeavors. “I’m excited to enter the citrus industry to help meet marketing goals and work with my team to create innovative programs, both …
The U.S. Department of Agriculture’s Agricultural Marketing Service (AMS) on March 9 announced a change to the Florida citrus marketing order that exempts pummelos from all marketing order requirements. The change was made at the recommendation of the Citrus Administrative Committee (CAC), which administers the order. The committee, comprised primarily of growers and handlers of fresh citrus, made the recommendation …
The U.S. Department of Agriculture (USDA) will conduct a referendum April 3–May 1 on proposed amendments to the federal marketing order regulating the handling of oranges, grapefruit, tangerines and pummelos grown in Florida. Notice of the referendum was published in the Federal Register on Jan. 18, 2023. The proposed amendments would include reducing the size and quorum requirements of the …
By Brenda Eubanks Burnette I came across a gift fruit brochure for Pioneer-Chester Groves, which had an interesting story on the inside cover regarding the history of the company. The story, by Dr. Bob (Schlernitzauer), is as follows: “Back in the days when the land along the Indian River was nothing but jungle, and the white settlers were few, a …
Many media inquiries about Florida citrus following Hurricane Ian were addressed by Florida Department of Citrus marketing agency Edible. Alex Armentano of Edible told the Florida Citrus Commission during its October meeting that the agency worked closely with Florida Citrus Mutual and other partners to respond to media requests. Edible worked with partners to create materials and messaging and to …
The Gift Fruit Shippers Advisory Council on Sept. 22 agreed with a Florida Department of Citrus (FDOC)-recommended marketing program that includes driving consumers to the Florida Gift Fruit website. The program will begin in early November and conclude in mid-February with a strong focus on gift-giving messaging. This will come to life through social channels via organic and paid social …
The U.S. Department of Agriculture (USDA) announced proposed amendments to the Florida citrus marketing order. As recommended by the Florida Citrus Administrative Committee, changes would include reducing the size and quorum requirements of the committee and revising the nomination and selection processes of committee members. The requirement of allocating committee seats based on volume from each district would also be …
