 |  |  |  |  |  |  |  |  |
Below you'll see everything we could locate for your search of “marketing”
Florida citrus officials are taking another look at raising a tax on growers as they wait to see if a legislative boost in marketing dollars becomes a victim of the coronavirus. The Florida Citrus Commission (FCC) on May 20 directed staff members to include in a budget proposal due in June the impacts of raising from 7 cents to 12 …
U.S. Secretary of Agriculture Sonny Perdue announced new details on May 19 regarding the Coronavirus Food Assistance Program (CFAP). It will provide up to $16 billion in direct payments to deliver relief to America’s farmers and ranchers impacted by the coronavirus pandemic. CFAP provides vital financial assistance to producers of agricultural commodities who have suffered a five-percent-or-greater price decline due …
Uncle Matt’s Organic, a brand of organic orange juice and grapefruit juice, recently reported it “has been welcomed back home to founder and CEO Matt McLean.” Dean Foods purchased the business in June of 2017 “and retained the team to continue running the business, including McLean and his wife, Susan McLean, who oversees marketing,” states a May 11 release. “In …
U.S. Department of Agriculture (USDA) food purchases to come this summer will include $25 million worth of orange juice (OJ). Florida Citrus Mutual CEO Mike Sparks said “the vast majority” of the OJ will come from Florida. “It’s going to be NFC (not from concentrate) and FCOJ (frozen concentrated orange juice),” he said. U.S. Secretary of Agriculture Sonny Perdue announced …
Matt Joyner with Florida Citrus Mutual recently listed citrus industry priorities going into the Florida legislative session, and outcomes of those priorities in the $93.2 billion budget adopted by the state’s Legislature. Joyner, director of governmental affairs for the grower organization, noted that Gov. Ron DeSantis has not yet approved the budget. “His primary focus is directing Florida’s response to …
By Sarah Bostick Citrus growers are finding the need to diversify their marketing channels to stay competitive. Consumers are increasingly interested in learning about where their food comes from. It can be good business to diversify into markets designed to capture the attention of these consumers. CONNECTING WITH CONSUMERSTim and Hiedi Brown are third-generation owners of Brown’s Grove in Sarasota …
By Brian Beasley Current sellers of citrus groves are usually seasoned growers. They understand and practice the best horticultural activities based on a grove’s income potential. If the grove is profitable, they usually provide premium caretaking. If the grove is not profitable, growers may augment cash flow needs to ensure relatively healthy trees capable of setting a good crop. Sometimes …
At the beginning of the year, the Florida Department of Citrus (FDOC) launched a new marketing campaign concentrated on driving sales of 100 percent orange juice. The effort includes targeted digital and social media ads that connect consumers directly with online retailers like Amazon, Walmart, Target and Instacart. The campaign emphasizes the role that 100 percent orange juice plays in …
The U.S. Department of Agriculture (USDA) is exercising enforcement discretion for a temporary period to provide flexibilities to the Country of Origin Labeling (COOL) requirements. USDA is allowing the redistribution of food products intended for food-service markets to be sold in retail establishments. COOL is a labeling law that requires retailers to notify their customers with information regarding where certain foods originated. …
The U.S. Department of Agriculture (USDA) on April 17 announced a Coronavirus Food Assistance Program to help agriculturists and consumers in response to the COVID-19 pandemic. The $19 billion program is intended to provide support to farmers and ranchers, maintain the integrity of the food supply chain and ensure every American has access to needed food. The program will use …
A grower is excited about the potential of citrus in the South Georgia/North Florida region. Kim Jones, who owns a citrus packing facility in Monticello, Florida, and is part-owner of a similar facility that will soon open in Tifton, Georgia, believes citrus will be the alternative crop producers are looking for to stabilize their farming operations. “Right now, the row …
The U.S. Department of Agriculture’s Economic Research Service (ERS) released a Fruit and Tree Nuts Outlook report on March 31. The report shows that the forecast for the U.S. citrus crop is down 4 percent from last season and how this is affecting imports, exports and pricing. LOWER PRODUCTIONU.S. all-orange production is expected to decrease by 1.6 percent, largely due …
Important information for agriculture related to the COVID-19 pandemic was issued from numerous sources this week. A brief summary of some of the information follows. Ray Royce, executive director of Highlands County Citrus Growers Association, addressed Florida Gov. Ron DeSantis’ stay-at-home order that went into effect at midnight on April 2. “All agricultural and agricultural support activities are considered essential …
Florida Agriculture Commissioner Nikki Fried and Florida Farm Bureau President John L. Hoblick held a town hall meeting on Thursday with the state’s agriculture community on pressing issues. Some of the topics of discussion included: Ensuring agriculture and all related industries are essential at the federal, state and local levels. Promoting the continued and efficient processing of H-2A worker visas. Inter- and intra-state weight waivers for …
At the guidance of state health officials in response to coronavirus (COVID-19), the Florida Citrus Commission met telephonically on March 18. At the meeting, commissioners voted to beef up Florida Department of Citrus (FDOC) efforts to promote Florida citrus products. “We agreed to allocate another $500,000 out of our fund balance for media enhancement to our current marketing and promotion …
By Clint Thompson Georgia grower Joe Franklin believes the citrus market will stay profitable despite industry leaders expecting the state’s citrus acreage to double by the end of this year. SALES OUTLETS“The school systems are a good outlet for us,” Franklin said. “I was in Atlanta (recently). I’ve never seen so many people in my life. It’s like that in …
(NSF) — Travelers might again get a free cup of Florida’s homegrown beverage when they cross the state line, through funding tucked in the Senate’s proposed budget. But helping the Florida Department of Citrus (FDOC) bring back free orange juice could hinge on a bigger debate, as the operations of state welcome centers remain locked in a legislative battle about …
By Brenda Eubanks Burnette When Citrus Industry magazine was launched 100 years ago, the founders had many fears as to whether the focus on a single crop was too narrow to be successful. It would be something I clearly remember the Frisbie family discussing with staff at different times over the years. However, at the close of the publication’s first …
By Tara Wade On Dec. 16, 2019, all commercial motor vehicles (CMVs) are mandated to carry electronic logging devices (ELDs). These ELDs will replace paper logs and attach to trucks’ engines. They easily record idle time, driving time, miles driven, vehicle movement, and on- and off-duty time — making it easier for law enforcement to check if drivers are compliant …
(NSF) — State lawmakers and citrus growers expressed a need Tuesday to entice people to drink more orange juice and for citrus importers to help in the marketing of Florida’s struggling signature crop. After 15 years of fighting the impacts of hurricanes, citrus greening disease, a reduction in acres because of the state’s rapid growth and changes in drinking habits, …
