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Below you'll see everything we could locate for your search of “marketing”
By Len Wilcox When Jim Shanley retired from his highly successful career in commodity trading, he knew what he wanted to do and where he wanted to do it: farm specialty crops in the hills overlooking Morro Bay, California. His choice of crops, however, was not so clear. He started with avocados, but it was a curious little fruit from …
Governor Rick Scott’s Securing Florida’s Future budget proposes $22 million for the Florida citrus industry. This includes $5 million supporting Florida Department of Citrus (FDOC) marketing programs aimed at educating and increasing awareness among consumers of the health benefits of Florida citrus and Florida orange juice as well as $650,000 for new variety research ensuring Americans have access to the …
Florida’s struggling and storm-battered citrus industry took another hit Thursday as the orange crop forecast for the current growing season was reduced by 7.4 percent. And industry officials anticipate the forecasts will continue to decline as the season progresses. “Unfortunately, I don’t think this will be the last decrease we see,” said Shannon Shepp, executive director of the Florida Department …
Florida Department of Citrus (FDOC) Executive Director Shannon Shepp summarizes the Florida Citrus Commission’s actions regarding the FDOC’s 2017-18 budget and grower assessments that help fund programs. The budget is $17.83 million. “That’s about a $4.5 million reduction from last year’s budget,” Shepp says. The reduction comes primarily because of a low crop forecast of 54 million boxes of oranges, …
A historical perspective and current conditions are key to understanding what will happen to the orange juice market in the future if HLB-resistant trees are introduced. By Allen Morris Between 2001–02 and 2016–17, the Nielsen-measured retail U.S. orange juice market declined by 50 percent, Florida orange production declined by 70 percent and retail orange juice prices increased by 53 percent …
Florida Citrus Packers honored George F. Hamner Jr. with its John T. Lesley Award for Excellence at Packinghouse Day on August 24, 2017. The John T. Lesley Award is the organization’s highest recognition, reserved for individuals making sustained and outstanding contributions to Florida’s fresh citrus industry. The list of recipients reads like a “who’s who” of the Florida citrus industry. …
Florida’s fresh citrus industry has suffered even more from HLB than has the much larger juice industry. Duke Chadwell, manager of the Citrus Administrative Committee (CAC), discusses pending organizational changes in the fresh industry, brought on primarily by HLB. The CAC administers a federal marketing order for fresh Florida citrus that has been in place since 1939. “The Citrus Administrative …
Nominations are now being sought for potential inductees to the Florida Citrus Hall of Fame. Induction ceremonies are scheduled to take place on Friday, March 9, 2018, at Florida Southern College in Lakeland. The luncheon is co-sponsored by Florida Citrus Mutual and the Florida Department of Citrus. Eligible nominees are those distinguished leaders who have made significant contributions to the …
Even when Matt Mattia was studying tomato breeding as a master’s student at the University of Florida (UF), he was dreaming of citrus. Now a doctoral student at UF, he’s working toward achieving that dream of working in one of Florida’s most important industries. Thanks to the Hunt Brothers Fellowship, which funds graduate research in citrus, Mattia can live, work …
by Jim Turner, News Service of Florida The final forecast of the 2016-2017 season for Florida’s struggling citrus industry shows the orange crop falling 16 percent from the previous season — which, itself, had been at a five-decades low. And after a season of severe drought, combined with the continued fight against a deadly citrus disease and the expansion of …
by Jim Turner, News Service of Florida The Florida Department of Citrus plans to continue to squeeze its operations during the coming year as the industry struggles, though travelers will still be able to receive free orange juice at state welcome centers. The Florida Citrus Commission, which oversees the department, approved a preliminary $17.5 million operating budget Wednesday that would …
By Gary Cooper AgNet Media Founder and President I recently connected with Max Armstrong, host of the nationally syndicated “This Week in Agribusiness” television program, for a fast-paced rural area and farm tour in Central Florida. It turned out to be a great opportunity for all involved, especially for Florida, which deserves more and better national media attention as an …
A Dinuba, California-based company specializing in plant nutrition has developed a phone app that helps growers identify and treat crop nutrient deficiencies. The company — Nutrient Technologies, Inc. — has been manufacturing and selling agricultural fertilizer products since 1986 in the Central Valley and throughout California, specializing in citrus crops. The app, called Crop Nutrient Advisor, shows photos of plants …
By Dara Kam and Lloyd Dunkelberger The News Service of Florida Ending months of speculation, Florida Agriculture Commissioner Adam Putnam filed papers Monday to run for governor in 2018. The Republican’s entree into the race to succeed Gov. Rick Scott, forced to leave office next year because of term limits, was little more than a formality. Putnam, a former congressman …
This year’s Annual Planning Meeting, hosted by Summer Citrus from South Africa (SCSA) brought members from across the United States and Western Cape together to review sales and marketing plans, production volumes, shipping schedules and category trends to support the 2017 season. Seald Sweet International’s Mayda Sotomayor opened the planning sessions by introducing the growers, importers, retailers, marketing team and …
Florida Citrus Mutual has been cooking for its grower members, hearing what’s on their minds and telling what the association is doing for them at area meetings this spring. At a recent meeting in Bartow, Mutual CEO Mike Sparks summarized what growers are talking about, and what Mutual is telling the growers. “The entire citrus industry knows we’re still in …
By: Abbey TaylorFlorida agriculture is facing some big budget cuts. The House’s Agriculture and Natural Resources Appropriations Subcommittee met on March 28 to discuss its budget proposal for the 2017–2018 fiscal year. The Senate’s Environment and Natural Resources Appropriations Subcommittee met on March 29 to discuss its budget proposal. While some dollar amounts in the competing proposals were different, Florida …
Florida Citrus Mutual President John Barben summarized Mutual’s efforts at the state and federal levels during the recent Highlands County Citrus Growers Association annual meeting in Sebring. “We talked a little bit about going after our (state legislative) funding for this year – for CRDF (Citrus Research and Development Foundation), for New Varieties (Development and Management Corp.) – trying to …
By Brad Buck, 352-294-3303, bradbuck@ufl.edu GAINESVILLE, Fla. — How about grapefruit as a dessert or snack? That is how many South Koreans, especially younger ones, view the fruit. Therefore, Florida grapefruit growers may want to expand their shipments to that Asian nation, University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) researchers say. UF/IFAS researchers are doing a series …
The Georgia Citrus Association (GCA) will hold its annual meeting February 27 in Tifton, Georgia. The meeting will be conducted from 9 a.m. to 3 p.m. at the University of Georgia (UGA) Tifton Campus Conference Center. GCA Vice President Andy Jackson expects more than 100 to attend the meeting, including growers and exhibitors. Topics will include crop diversification, packing and …
