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Below you'll see everything we could locate for your search of “marketing”
Lemon grower Mike Litvany shares his experience growing lemons for the past 20 years in North Central Florida. Litvany has been in the Florida citrus industry since 1975. He says, “What happened to the Florida citrus industry has happened to me; it’s all pretty much disappeared.” His 20-acre lemon grove is 7 miles south of Clermont, east of U.S. 27 …
Greg Nelson, president of Egan Fruit Packing in Fort Pierce, Florida, summarizes the status of the fresh citrus industry and discusses opportunities for the future. “We’ve seen a slight decline in fresh orange consumption over the past 20 years, but a more significant, dramatic decline in fresh grapefruit consumption,” Nelson says. “But a lot of that is driven by lack …
By Marcos Fava Neves The third Fundecitrus estimate of the season for the Brazilian orange crop on Feb. 11 was just shy of 400 million boxes. It is 3.13 percent larger than the last estimate in December, and 9 percent larger than the initial estimate published in May. Fruits are bigger and heavier, reaching 247 fruits per box. This is …
Approximately 350 members of the global citrus industry convened at the International Citrus Business Conference held this week in Daytona Beach. The event was presented by Morris Agribusiness Services and AgNet Media. Allen Morris of Morris Agribusiness Services says the conference was attended by nearly all segments of the international citrus industry. Growers, processors, brokers, byproducts and flavor companies and …
St. Patrick’s Day was lucky for two young women — Megan Price, of LaBelle, who was crowned the new 2018 Miss Florida Citrus and Morgan Boykin, of Thonotosassa, the new Miss Winter Haven. Both ladies were crowned at Theatre Winter Haven on March 17, 2018. Hosted by David Lang, of Regalia Magnificent Apparel, the Miss America preliminary pageant contestants were judged …
After nearly 30 years of service as executive vice president/general manager of the Gulf Citrus Growers Association, Ron Hamel announced his retirement as the organization’s chief administrator. Hamel began working for the Gulf Citrus Growers Association in May of 1988, opening the association’s office in LaBelle, Florida, to support the development of the citrus industry in Southwest Florida, locally referred …
Fresh citrus shipments from Florida so far in the 2017–18 citrus season have fallen 37 percent below the previous season, reports Citrus Administrative Committee (CAC) Manager Duke Chadwell. “And that percentage has held true from the beginning of the season up until now,” he says. “However, I do anticipate as we move forward that that percentage is going to grow. …
By Brenda Eubanks Burnette I recently came across a postcard in my collection that featured the Orlando headquarters of the Minute Maid Corporation, which made me curious about how the company started. The back of the postcard reads: “National Headquarters of Minute Maid Corporation in Orlando, Fla. Located near the heart of Florida’s rolling citrus grove country, at the intersection …
The Georgia Citrus Association will hold its second annual conference on Feb. 26 at the University of Georgia Tifton Campus Conference Center. Lindy Savelle, president of the Georgia Citrus Association, has high hopes for a successful event. Savelle says that while the first conference went well, the second conference will be even better. “We listened to what the comments were …
Business leaders of the global citrus industry will gather in Daytona Beach, Florida, on March 27 and 28 at the International Citrus Business Conference to develop solutions and strategic plans to ensure the survival of the world’s citrus industry. Citrus greening and declining OJ demand are threatening the survival of the citrus industry. Now more than ever, the leaders of …
By Brenda Eubanks Burnette The citrus industry drew people to Florida with dreams of wealth and retirement, and their livelihood was widely marketed by not only the citrus packinghouses who sold their fruit, but also by their respective chambers of commerce and tourism partners across the state. Florida State Representative Tom Rooney noted in a recent opinion piece that, “The …
The Florida Department of Citrus adjusted its budget Wednesday for the second time this growing season, as leaders of the storm-battered industry hold out hope the U.S. Senate will approve a disaster-relief package. The Florida Citrus Commission, which oversees the department, agreed to shift more than $70,000 out of administration, scientific-research and global-marketing budgets to cover an anticipated drop in …
By Len Wilcox The grower-funded California Citrus Research Board (CRB) is celebrating its 50th anniversary this year. Headquartered in the Central Valley city of Visalia, under the direction of president/CEO Gary Schulz, the CRB awards more than $7 million each year to researchers throughout California. Since 2008, CRB has focused much of its efforts on huanglongbing (HLB), with approximately $33 …
The 2018 International Citrus Business Conference will be a meeting to tackle the pressing issues facing the citrus industry, including the rapid decline of citrus juice markets. Allen Morris, of Morris Agribusiness Services, says the citrus industry has lost 50 percent of the U.S. orange juice market since 2002. The industry continues to decline at a swift 5 to 7 …
Events across the Southeast are being held to help meet growers’ needs for information and resources on growing cold-tolerant citrus. Many north Florida and south Georgia growers are interested in these crops as weather patterns begin to shift. One event was Cold Tolerant Citrus Production for the Southeastern Coastal Plain, held on Dec. 13. “We’re trying to have a meeting …
By Marcos Fava Neves The first 2017–18 U.S. Department of Agriculture forecast for Florida oranges — 54 million boxes — after Hurricane Irma was the lowest number in 70 years. Before the hurricane, we were all expecting that Florida would have more than 80 million boxes of oranges. This possible shortage of approximately 25 million boxes will dramatically affect not-from-concentrate …
The minimum size requirement for fresh Florida oranges and grapefruit was recently reduced. The Citrus Administrative Committee (CAC), which manages a federal marketing order for fresh Florida citrus, requested the change. The minimum orange size was reduced from 2.5 to 2.25 inches in diameter. The grapefruit reduction was from 3 and five-sixteenths inches to 3 inches. CAC Manager Duke Chadwell …
Florida’s $2.5 billion request for federal disaster relief for its agriculture industry after Hurricane Irma might not be enough. Members of the House Select Committee on Hurricane Response and Preparedness said on Nov. 16 that month-old damage estimates made by the Florida Department of Agriculture and Consumer Services are too low. “I actually think your numbers are conservative,” said Rep. …
The citrus industry has never been under such major threats to its survival as it is now. Citrus greening has drastically reduced Florida’s citrus crops. Orange juice and grapefruit juice consumption are dramatically down, and it’s not just due to higher prices. Consumers are switching to other beverages. Now more than ever, the citrus industry must gather its experts and …
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