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Below you'll see everything we could locate for your search of “marketing”
Fresh citrus shipments from Florida so far in the 2017–18 citrus season have fallen 37 percent below the previous season, reports Citrus Administrative Committee (CAC) Manager Duke Chadwell. “And that percentage has held true from the beginning of the season up until now,” he says. “However, I do anticipate as we move forward that that percentage is going to grow. …
By Brenda Eubanks Burnette I recently came across a postcard in my collection that featured the Orlando headquarters of the Minute Maid Corporation, which made me curious about how the company started. The back of the postcard reads: “National Headquarters of Minute Maid Corporation in Orlando, Fla. Located near the heart of Florida’s rolling citrus grove country, at the intersection …
The Georgia Citrus Association will hold its second annual conference on Feb. 26 at the University of Georgia Tifton Campus Conference Center. Lindy Savelle, president of the Georgia Citrus Association, has high hopes for a successful event. Savelle says that while the first conference went well, the second conference will be even better. “We listened to what the comments were …
Business leaders of the global citrus industry will gather in Daytona Beach, Florida, on March 27 and 28 at the International Citrus Business Conference to develop solutions and strategic plans to ensure the survival of the world’s citrus industry. Citrus greening and declining OJ demand are threatening the survival of the citrus industry. Now more than ever, the leaders of …
By Brenda Eubanks Burnette The citrus industry drew people to Florida with dreams of wealth and retirement, and their livelihood was widely marketed by not only the citrus packinghouses who sold their fruit, but also by their respective chambers of commerce and tourism partners across the state. Florida State Representative Tom Rooney noted in a recent opinion piece that, “The …
The Florida Department of Citrus adjusted its budget Wednesday for the second time this growing season, as leaders of the storm-battered industry hold out hope the U.S. Senate will approve a disaster-relief package. The Florida Citrus Commission, which oversees the department, agreed to shift more than $70,000 out of administration, scientific-research and global-marketing budgets to cover an anticipated drop in …
By Len Wilcox The grower-funded California Citrus Research Board (CRB) is celebrating its 50th anniversary this year. Headquartered in the Central Valley city of Visalia, under the direction of president/CEO Gary Schulz, the CRB awards more than $7 million each year to researchers throughout California. Since 2008, CRB has focused much of its efforts on huanglongbing (HLB), with approximately $33 …
The 2018 International Citrus Business Conference will be a meeting to tackle the pressing issues facing the citrus industry, including the rapid decline of citrus juice markets. Allen Morris, of Morris Agribusiness Services, says the citrus industry has lost 50 percent of the U.S. orange juice market since 2002. The industry continues to decline at a swift 5 to 7 …
Events across the Southeast are being held to help meet growers’ needs for information and resources on growing cold-tolerant citrus. Many north Florida and south Georgia growers are interested in these crops as weather patterns begin to shift. One event was Cold Tolerant Citrus Production for the Southeastern Coastal Plain, held on Dec. 13. “We’re trying to have a meeting …
By Marcos Fava Neves The first 2017–18 U.S. Department of Agriculture forecast for Florida oranges — 54 million boxes — after Hurricane Irma was the lowest number in 70 years. Before the hurricane, we were all expecting that Florida would have more than 80 million boxes of oranges. This possible shortage of approximately 25 million boxes will dramatically affect not-from-concentrate …
The minimum size requirement for fresh Florida oranges and grapefruit was recently reduced. The Citrus Administrative Committee (CAC), which manages a federal marketing order for fresh Florida citrus, requested the change. The minimum orange size was reduced from 2.5 to 2.25 inches in diameter. The grapefruit reduction was from 3 and five-sixteenths inches to 3 inches. CAC Manager Duke Chadwell …
Florida’s $2.5 billion request for federal disaster relief for its agriculture industry after Hurricane Irma might not be enough. Members of the House Select Committee on Hurricane Response and Preparedness said on Nov. 16 that month-old damage estimates made by the Florida Department of Agriculture and Consumer Services are too low. “I actually think your numbers are conservative,” said Rep. …
The citrus industry has never been under such major threats to its survival as it is now. Citrus greening has drastically reduced Florida’s citrus crops. Orange juice and grapefruit juice consumption are dramatically down, and it’s not just due to higher prices. Consumers are switching to other beverages. Now more than ever, the citrus industry must gather its experts and …
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By Len Wilcox When Jim Shanley retired from his highly successful career in commodity trading, he knew what he wanted to do and where he wanted to do it: farm specialty crops in the hills overlooking Morro Bay, California. His choice of crops, however, was not so clear. He started with avocados, but it was a curious little fruit from …
Governor Rick Scott’s Securing Florida’s Future budget proposes $22 million for the Florida citrus industry. This includes $5 million supporting Florida Department of Citrus (FDOC) marketing programs aimed at educating and increasing awareness among consumers of the health benefits of Florida citrus and Florida orange juice as well as $650,000 for new variety research ensuring Americans have access to the …
Florida’s struggling and storm-battered citrus industry took another hit Thursday as the orange crop forecast for the current growing season was reduced by 7.4 percent. And industry officials anticipate the forecasts will continue to decline as the season progresses. “Unfortunately, I don’t think this will be the last decrease we see,” said Shannon Shepp, executive director of the Florida Department …
Florida Department of Citrus (FDOC) Executive Director Shannon Shepp summarizes the Florida Citrus Commission’s actions regarding the FDOC’s 2017-18 budget and grower assessments that help fund programs. The budget is $17.83 million. “That’s about a $4.5 million reduction from last year’s budget,” Shepp says. The reduction comes primarily because of a low crop forecast of 54 million boxes of oranges, …
A historical perspective and current conditions are key to understanding what will happen to the orange juice market in the future if HLB-resistant trees are introduced. By Allen Morris Between 2001–02 and 2016–17, the Nielsen-measured retail U.S. orange juice market declined by 50 percent, Florida orange production declined by 70 percent and retail orange juice prices increased by 53 percent …
Florida Citrus Packers honored George F. Hamner Jr. with its John T. Lesley Award for Excellence at Packinghouse Day on August 24, 2017. The John T. Lesley Award is the organization’s highest recognition, reserved for individuals making sustained and outstanding contributions to Florida’s fresh citrus industry. The list of recipients reads like a “who’s who” of the Florida citrus industry. …
