citrus

All In For Citrus Podcast, May 2021

Taylor HillmanAll In For Citrus Podcast, Sponsored Content

It takes strong partnerships between the citrus industry and researchers to make advancements toward issues facing growers. This month’s All In For Citrus podcast details the importance of those partnerships, highlighting one special relationship that has been critical to variety development. University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) Citrus Research and Education Center Director Michael Rogers begins …

Grower: Production Dips, but Still Profitable

Ernie NeffProduction

Hardee County, Florida, orange grower Kenny Sanders saw his orange production dip in the 2020-21 season compared to the prior year. However, he still made a good profit, thanks to strong fruit prices. “I went down from 400 boxes an acre to 308 boxes, which I can live with, but it’s not as nice,” Sanders said. “We had a good …

Trees Delayed From Nurseries

Tacy Calliesnurseries

Citrus acreage is expanding across South Georgia and North Florida. But those interested in planting more acres may have to wait years to receive trees from nurseries, says Jake Price, University of Georgia Lowndes County Extension coordinator. “If you’re wanting a tree now, it’s probably going to be 2023. If you had ordered it six months ago, it might have …

Peace River Growers Celebrate OJ Day

Ernie NeffOrange Juice

More than 40 growers, product representatives and others celebrated National OJ Day May 4 at grower Kenny Sanders’ grove near Wauchula, Florida. The occasion was the Peace River Valley Citrus Growers Association (PRVCGA) spring roundtable luncheon, which featured a panel of growers discussing current citrus issues. The event was one of the first in-person grower gatherings for the Florida citrus …

Peace River Growers Hold Annual Meeting

Ernie NeffEvents

Past accomplishments and plans for the future were discussed at Peace River Valley Citrus Grower Association’s (PRVCGA) annual meeting in Arcadia April 15. Attendees also got some laughs from a 30-minute stand-up comedy routine by Tim the Dairy Farmer, acting as keynote speaker. PRVCGA Chairman R. Roy Petteway of Hardee County summarized successes from the past year, including increasing local …

Measuring OJ Marketing Success

Ernie NeffFlorida Department of Citrus

For years, the Florida Department of Citrus (FDOC) measured the success of its orange juice (OJ) marketing programs by comparing year-over-year data, Florida Citrus Commission Chairman Steve Johnson stated in a recent message to growers. The Citrus Commission is the governing board for the FDOC. “Then the (COVID-19) pandemic stopped everyone in their tracks,” Johnson stated. “Suddenly consumers were turning …

OJ Sales and Marketing Updates

Ernie NeffMarketing, Orange Juice

The Florida Citrus Commission in March received updates on recent orange juice (OJ) sales and Florida Department of Citrus (FDOC) marketing efforts. Marisa Zansler, director of the FDOC Economic and Market Research Department, presented the sales data. The FDOC Nielsen retail sales report showed year-over-year not-from-concentrate (NFC) OJ sales increased by 13.9% while reconstituted OJ sales increased by 5%. Average …

Florida Citrus Growers’ Institute Returns

Ernie NeffEducation

The annual Florida Citrus Growers’ Institute, hosted by University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) Extension, will be held on April 6. The event will be delivered via a Zoom webinar from 8:30 a.m. to 12:00 p.m. “We hope to reach a broad audience despite the limits imposed on us because of the COVID-19 pandemic,” said Chris …

nutrition

Citrus Expo, Other Events Highlighted

Ernie NeffCitrus Expo, Events

Michael Rogers discusses three popular upcoming citrus grower educational meetings: Florida Citrus Growers’ Institute in April, the Florida Citrus Show in May, and Citrus Expo in August. Rogers is director of the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) Citrus Research and Education Center in Lake Alfred. UF/IFAS is the primary planner of educational presentations at all …

Spain’s Lemon Industry: A Different Viewpoint

Tacy CalliesInternational, lemons

A recent Citrus Industry article, Lemon Price Crisis in Spain by Francisco Seva Rivadulla, reported how some lemon growers in Spain are leaving their fruit to rot in the field this season due to prices below the cost of production. José Antonio García, director of the Lemon and Grapefruit Interprofessional Association (AILIMPO) in Spain, shared his reactions to the article. …

citrus

All In For Citrus Podcast, March 2021

Taylor HillmanAll In For Citrus Podcast, Sponsored Content

March’s All In For Citrus podcast brings news of in-person events, details on controlling the vector of HLB disease, as well as potential changes to nutrient and water management recommendations. Citrus Research and Education Center Director Michael Rogers begins the episode discussing several upcoming events for growers. On April 6, the Florida Citrus Growers’ Institute will return as a virtual …

PIECES OF THE PAST: Marching On

Tacy CalliesPieces of the Past

By Brenda Eubanks Burnette March usually signals the annual Florida Citrus Hall of Fame Induction Luncheon, honoring those individuals who have made significant contributions to the state’s citrus industry. Like so many other things, COVID-19 changed that. This year, the celebration has been postponed to Friday, Nov. 5. Although it will still be at Florida Southern College, it will be …

OJ Sales One Year into the Pandemic

Ernie NeffOrange Juice

Florida Citrus Commission Chairman Steve Johnson recently discussed the COVID-19 pandemic’s impact on sales of Florida orange juice (OJ).   “We witnessed sales (of OJ) soar in the initial weeks (of the pandemic) as consumers stockpiled their pantries with kitchen staples and sought out healthy foods and beverages that provide immune support,” Johnson reported in an email to members of …

Lemon Price Crisis in Spain

Tacy CalliesInternational, lemons

By Francisco Seva Rivadulla The Spanish lemon sector is going through one of the worst price crises in recent years. Currently, prices at origin for Fino lemons are 0.15 to 0.18 euro cents per kilo, while the production cost is 0.20 per kilo. Therefore, Spanish producers are losing money this harvest season, according to sources from the Agricultural Association of …

orange juice

Decline in 100% Fruit Juice Consumption

Ernie NeffOrange Juice

A new research report shows that Americans continue to consume fewer fruits and vegetables despite consistent dietary advice to the contrary. An accompanying decline in the consumption of 100% fruit juice, such as orange juice (OJ), is likely a significant contributor to the issue. The Produce for Better Health Foundation (PBH) reported in its “State of the Plate: America’s Fruit …

Citrus Showcase Speaker Predicts Trade War Ahead

Len WilcoxCalifornia Corner, Trade

Geopolitcal expert Peter Zeihan was the keynote speaker for the recent California Citrus Mutual Showcase. The showcase was presented March 4 online. Zeihan said he believes North America will recover from the economic impacts of COVID-19 this year, but the rest of the world will not. That, along with other factors, leads him to predict a trade war is inevitable, …

HLB

UF/IFAS Citrus Position; Upcoming Grower Meetings

Ernie NeffAll In For Citrus Podcast

Michael Rogers with the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) discussed plans to hire a new citrus horticulturist, as well as grower meetings set for March. Rogers is director of the UF/IFAS Citrus Research and Education Center (CREC) in Lake Alfred. The horticulturist to be hired will work with UF/IFAS plant breeders on the field development …

citrus forecast

Florida Representatives Concerned About EU Grapefruit Tariffs

Ernie NeffGrapefruit

Twenty-two members of the Florida congressional delegation, led by Reps. Darren Soto and Bill Posey, wrote a letter to Acting U.S. Trade Representative Maria Pagan expressing concerns over retaliatory tariffs placed by the European Union (EU) on U.S. agricultural products. The letter focused on the harm the EU tariffs could do to Florida grapefruit. Here’s the full text of the …

citrus

All In For Citrus Podcast, February 2021

Taylor HillmanAll In For Citrus Podcast, Sponsored Content

February’s All In For Citrus podcast brings good news about a new faculty position, an upcoming in-person meeting and Australian finger limes projects to battle HLB and keep growers profitable. After more than a year in the making, the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) plans to add a new faculty member in citrus horticulture. Citrus …

Georgia Citrus Conference to Be Online

Ernie NeffGeorgia

Due to COVID-19, the 2021 Georgia Citrus Association (GCA) Conference will not be held in person. Instead, the GCA is launching a new website and membership platform. This state-of-the-art tool will allow members to view presentations by experts at any time. Topics include weed management, citrus diseases and disorders, testing for diseases, precision agriculture, crop insurance, cold protection and the …