marketing

Florida Citrus Commission Updated on Marketing Campaigns

Daniel CooperFlorida Department of Citrus, Marketing, Orange Juice

Representatives of the Florida Department of Citrus (FDOC) and its marketing agency, Padilla, reported on various marketing campaigns at the March 26 meeting of the Florida Citrus Commission. Tina Charpentier of Padilla said the FDOC is on track to meet or exceed its attributed sales goal of $25 million for the year, achieving 65% of that level as of March …

replanting

Strong Interest in CRAFT Foundation Projects

Daniel CooperCRAFT

By Steven Hall The Citrus Research and Field Trial (CRAFT) Foundation received applications in Cycle Six for almost 10,000 acres of New Tree Planting (NTP) proposals and applications for nearly 47,000 acres for inclusion in Cycle Three of the Existing Tree Therapies (ETT) program. WAITLIST ESTABLISHED This demand exceeded the funding available for both programs. The selected applicants have received …

consumer

Consumer Perceptions of Citrus Biotechnology Are Critical

Daniel CooperTechnology

Scientists see genetic editing — and in particular CRISPR technology — as a potential way to rescue Florida citrus from HLB disease, but consumer perceptions of the technology are key. The University of Florida Institute of Food and Agricultural Sciences’ (UF/IFAS) Bachir Kassas is working to assess consumer acceptance of biotechnology. Kassas is an assistant professor in the UF/IFAS Department …

texas

Grants for Texas Growers Suffering Water Shortages

Daniel CooperTexas, Water

The U.S. Department of Agriculture (USDA) and Texas Department of Agriculture (TDA) have announced $280 million in grant funding relief for Rio Grande Valley producers not receiving promised water deliveries from Mexico. TDA stated that the funding “will provide essential economic relief to eligible farmers and producers in the Rio Grande Valley who continue to endure Mexico’s ongoing failure to …

legislative session

Florida Senate Proposes $200 Million for Citrus

Daniel CooperFlorida, Legislative

A Florida Senate committee on March 26 proposed $200 million for Florida’s citrus industry in 2025–26. The citrus funding is a priority of citrus grower and Senate President Ben Albritton, who declared, “Mark my words, Florida citrus is not going down on my watch.” The proposal came from the Senate Appropriations Committee on Agriculture, Environment and General Government. “To those …

Polk County

PIECES OF THE PAST: Polk County Roots Run Deep

Daniel CooperPieces of the Past

By Brenda Eubanks Burnette I was honored this year to be part of the Vero Heritage Center and Indian River Citrus Museum’s “Deeply Rooted” event, which was the kick-off for Indian River County’s Centennial Celebration. It made me think of this year’s Florida Citrus Hall of Fame inductees. They all have something in common with deep roots — Polk County! …

nurseries

CITRUS NURSERY SOURCE: Programs Benefit Nurseries

Daniel CooperCitrus Nursery Source

By Peter Chaires The 2024–25 citrus season is another challenging one for Florida’s valued citrus nurseries. Uncertainty has been the consummate challenge for nurseries trying to anticipate grower needs. One large nursery grower recently interviewed believes that door-yard propagations are now nearing commercial propagations. Who would have ever thought we would see this happen? However, after a dismal 2022–23 propagation …

depression

Oranges Linked to Lower Depression

Daniel CooperResearch

Eating an orange a day may lower a person’s depression risk by 20%, according to a study led by Raaj Mehta, an instructor in medicine at Harvard Medical School. Mehta is also a physician at Massachusetts General Hospital. Mehta said a postdoctoral student he was working with found a 2016 paper pointing to the possibility that citrus lowers the risk …

disease

Florida Foliar Disease Outlook for 2025

Daniel CooperDiseases

By Megan Dewdney As I write this article in January 2025, the world is a chilly place, and it is hard to imagine warm and wet weather in Florida. The predicted weather pattern from now until flowering is moving from La Niña toward neutral. This is predicted to bring above-average spring temperatures with reduced rainfall. This is a hopeful sign …

Florida Citrus Show

Last Chance to Preregister for the Florida Citrus Show

Daniel CooperCitrus, Events, FCS24, Florida Citrus Show

Online preregistration for the Florida Citrus Show closes on Sunday, March 9 at 5:00 p.m. The event is a great day of networking, learning, food and fun. THE PROGRAM Between the morning general session and breakout seminars dedicated to citrus and vegetables, there’s a lot to learn. Check out the full program here. CEUs AVAILABLE Attendees of the citrus seminar …

global

Global Grapefruit and Mandarin Crops to Drop

Daniel CooperCrop Forecast, International

A report from the U.S. Department of Agriculture Foreign Agricultural Service (USDA FAS) projects world grapefruit and tangerine/mandarin crops will decline in 2024–25 from the previous season. GRAPEFRUIT Global grapefruit production for 2024–25 is forecast down slightly to 6.9 million tons as decreases in Türkiye and the United States more than offset higher production in China. Exports and fruit for …

virus

Stay Vigilant About Virus Threat

Daniel CooperDiseases, Tip of the Week

By Ozgur Batuman and Amit Levy Citrus yellow vein clearing virus (CYVCV) was first reported on lemon and sour orange trees in Pakistan in 1988. Since then, the disease has been primarily restricted to Asian countries. However, CYVCV was more recently detected in dooryard citrus in California in 2022. While there is no indication that the virus is present in …

Conner

PIECES OF THE PAST: A Capstone Quote

Daniel CooperPieces of the Past

By Brenda Eubanks Burnette Described as “handsome and affable,” Vernon L. “Cap” Conner, was a board member of Florida Citrus Mutual from the beginning and served on various committees for 23 years. He believed the association was the only hope for growers to get their fair share of consumer dollars for their crop. Conner played a significant role in providing …

legislative

Florida Citrus Mutual’s Legislative Priorities

Daniel CooperFlorida, Legislative

Florida Citrus Mutual (FCM) recently announced its “key advocacy efforts” during the upcoming state legislative session include the following: CITRUS RESEARCH AND FIELD TRIAL (CRAFT) FUNDS The top priority for FCM this legislative session is securing funding to bolster the CRAFT Foundation’s efforts to replant citrus trees. Putting healthier trees in the ground that are apt to be tolerant against …

prohibit

Another Push to Prohibit Chinese Citrus Imports

Daniel CooperLegislative, Trade

U.S. Reps. Greg Steube and Daniel Webster of Florida have reintroduced legislation to prohibit the importation of fresh citrus fruit from the People’s Republic of China. Steube introduced the U.S. Citrus Protection Act approximately five years ago, in 2020. Learn more about that introduction of the legislation here. The act was introduced in response to the U.S. Department of Agriculture …

global

Global Orange and OJ Production Forecast

Daniel CooperCrop Forecast, International

Global orange production is forecast to decline in 2024–25 by the U.S. Department of Agriculture Foreign Agricultural Service (USDA/FAS), but orange juice (OJ) production is expected to increase. ORANGES Production of global oranges is forecast down 662,000 tons to 45.2 million tons. Higher production in Brazil is expected to be more than offset by lower crops in Egypt, Türkiye and …

soft citrus

South African Soft Citrus Production

Daniel CooperCrop Forecast, International

The U.S. Department of Agriculture Foreign Agricultural Service (USDA/FAS) forecasts that 2024–25 production of South African tangerines/mandarins (also known as soft citrus) will increase by 3% from the prior year to 790,000 metric tons (MT). Growers have been putting up hail nets, which are expected to support both yield and fruit quality. PLANTED AREA AND CULTIVARS USDA FAS expects that …

Israeli citrus

Israeli Citrus Crops to Rebound

Daniel CooperCrop Forecast, International

The U.S. Department of Agriculture Foreign Agricultural Service (USDA/FAS) has forecast all varieties of Israeli citrus to rise in 2024–25 compared to the prior year. The 2023–24 marketing year saw lower production largely as a result of the war with Hamas.  PRODUCTION PROJECTIONS Production by varieties in 2024–25 are projected at: GROWING REGIONS Israeli citrus production is located throughout the …

weather

Foliar Disease Watch in Florida

Daniel CooperDiseases, Tip of the Week

By Megan Dewdney Spring is the time to start thinking about foliar disease management in Florida. Depending on the type of citrus being produced and the market destination, different diseases will be important. POSTBLOOM FRUIT DROP The disease that affects all citrus, particularly oranges, is postbloom fruit drop (PFD). This disease is highly dependent on the weather during bloom. Currently, …