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Below you'll see everything we could locate for your search of “orange juice”
In response to a 2021 Florida citrus industry petition, the federal Food and Drug Administration (FDA) has proposed reducing the minimum Brix of pasteurized orange juice (OJ) from 10.5% to 10%. Brix is a measurement of sugar content. The FDA established a standard of identity (SOI) for pasteurized OJ in 1963 to protect the interests of consumers and reflect their …
Brazil’s Center for Advanced Studies on Applied Economics (CEPEA) recently reported that the volume of Brazilian orange juice (OJ) exported in 2024–25 was historically small, but revenues set a record. CEPEA stated there was limited production of high-quality Brazilian oranges in 2024–25. As a result, the juice industry had difficulty producing juice that is compatible to standards required by international …
The Florida Department of Citrus marketing team on May 21 presented its 2025–26 global marketing plan to the Florida Citrus Commission, the department’s governing board. The team stated that it plans to expand on the True Original campaign to reinforce the value of Florida orange juice (OJ) for modern juice consumers and health professionals. To reach and engage health professionals, …
Florida Citrus Commission Chairman Steve Johnson noted that recent media articles have reported that consumers are snacking less. He said causes behind this trend of snacking less are the costs of food or concerns about finances. Another reason is a growing desire to eat healthier and reduce the consumption of foods with additives and artificial dyes. Florida Department of Citrus …
By Brenda Eubanks Burnette The citrus industry drew people to Florida with dreams of wealth and retirement, which eventually brought with it substantial economic development from the hardy pioneers who chose to make Florida their home. Their livelihood was widely marketed by not only the citrus packinghouses who sold their fruit, but also by their respective chambers of commerce and …
U.S. Department of Agriculture-Agricultural Research Service (USDA-ARS) scientists are studying the possibility of the Donaldson sweet orange replacing the HLB-ravaged Hamlin in orange juice (OJ). The scientists work at the U.S. Horticultural Research Laboratory in Fort Pierce, Florida. While assessing citrus trees with oranges that might be used for commercial OJ production, the scientists found the Donaldson tree at the …
By Marisa L. Zansler One-hundred percent orange juice (OJ) has long been a favorite in American households, but supply challenges, changing consumer behaviors, a crowded beverage category and higher prices have impacted how much OJ consumers buy. Recent research conducted by Sungeun Yoon sheds light on consumer price sensitivity and substitution behaviors within the category, offering actionable insights for growers, …
Florida Citrus Commission (FCC) Chairman Steve Johnson recently wrote about Florida Department of Citrus (FDOC) and state legislative efforts to help rejuvenate the Florida citrus industry. Johnson described the efforts in a column titled “The Four Rs of Florida Citrus Right Now: Reset. Replant. Renew. Renaissance.” FDOC INITIATIVES Johnson listed the following efforts by the FDOC: WORKING WITH THE LEGISLATURE …
By Brenda Eubanks Burnette I was recently at the opening of the Lakeland History and Culture Center’s new citrus exhibit called “From the Groves, Lakeland’s Citrus Story,” located in the Lakeland Public Library by Lake Morton. Lakeland was once called the “World’s Citrus Center,” so this exhibit is long overdue. It’s been two years in the making by LuAnn Mims, …
The May issue of Specialty Crop Grower magazine is where to find the latest Citrus Industry articles. If your grove is in Florida, there’s a good chance ghost snails have haunted your trees and irrigation equipment. An article from University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) assistant professors Lauren Diepenbrock and Nicole Quinn offers some advice on …
Florida Foundation Seed Producers, Inc. (FFSP) has signed a licensing agreement with New Varieties Development and Management Corp. (NVDMC) to introduce new citrus varieties showing tolerance to HLB. The HLB-tolerant varieties covered by the agreement are: The collaboration also includes the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) and the Florida Department of Citrus. It aims to …
U.S. Senators Rick Scott and Ashley Moody, both from Florida, recently introduced the Defending Domestic Orange Juice Production Act. They said the act supports American growers by changing the standard of sugar levels for pasteurized orange juice from a 10.5% Brix standard to 10%. The bill would have the U.S. Food and Drug Administration (FDA) make the Brix change. Currently, …
Representatives of the Florida Department of Citrus (FDOC) and its marketing agency, Padilla, reported on various marketing campaigns at the March 26 meeting of the Florida Citrus Commission. Tina Charpentier of Padilla said the FDOC is on track to meet or exceed its attributed sales goal of $25 million for the year, achieving 65% of that level as of March …
Scientists see genetic editing — and in particular CRISPR technology — as a potential way to rescue Florida citrus from HLB disease, but consumer perceptions of the technology are key. The University of Florida Institute of Food and Agricultural Sciences’ (UF/IFAS) Bachir Kassas is working to assess consumer acceptance of biotechnology. Kassas is an assistant professor in the UF/IFAS Department …
A U.S. Department of Agriculture Foreign Agricultural Service (USDA FAS) report forecasts Chinese mandarin and grapefruit production will both increase slightly in 2024–25. TANGERINES/MANDARINS China’s production of tangerines and mandarins is forecast at 27 million metric tons (MMT), up from 26.9 MMT the prior year. Increasing production in multiple cities is expected to outpace the negative effects of citrus greening …
Mexico’s production of lemons/limes and grapefruit are forecast in a U.S. Department of Agriculture Foreign Agricultural Service (USDA/FAS) report to increase in 2024–25 compared to the prior year. LEMONS/LIMES The lemon/lime production forecast for 2024–25 is 3.5 million metric tons (MMT), an 8% increase from the previous year. The forecast for lemon/lime planted area in 2024–25 is 223,500 hectares, up …
The U.S. Department of Agriculture Foreign Agricultural Service (USDA/FAS) has projected increased production of Moroccan oranges, orange juice (OJ) and lemons/limes in 2024–25 compared to the prior season. ORANGES For 2024–25, orange production in Morocco is expected to increase by 17%, reaching 960,000 metric tons (MT). Area planted is projected at 58,300 hectares, up from 58,200 hectares in 2023–24. USDA/FAS …
The U.S. Department of Agriculture Foreign Agricultural Service (USDA/FAS) recently provided a 2024–25 forecast for European Union (EU) citrus crops. TANGERINE/MANDARIN EU tangerine and mandarin production in 2024–25 is estimated at 2.8 million metric tons (MMT), down from the 2.9 MMT bumper crop in the previous season. Production is projected to be down in Spain, the EU’s largest mandarin and …
A report from the U.S. Department of Agriculture Foreign Agricultural Service (USDA FAS) projects world grapefruit and tangerine/mandarin crops will decline in 2024–25 from the previous season. GRAPEFRUIT Global grapefruit production for 2024–25 is forecast down slightly to 6.9 million tons as decreases in Türkiye and the United States more than offset higher production in China. Exports and fruit for …
A recent report recapped Florida citrus production and exports in the 2023–24 season. The summary, Florida Citrus Statistics 2023–2024, was published by the Florida Department of Agriculture and Consumer Services’ Division of Fruits and Vegetables. The production statistics for Florida are official estimates of the U.S. Department of Agriculture National Agricultural Statistics Service. THE BREAKDOWN Oranges constituted 89% of the …
