Harvest+

More Predictable Market Ahead

Tacy CalliesGlobal Perspectives

By Marcos Fava Neves With the announcement of the 2019–20 crop in Brazil and Florida’s season over, more information is now available to see where the global orange juice market is headed. HIGHER FLORIDA INVENTORIESAs of July, Florida had 71.6 million boxes of oranges, 200,000 boxes more than the U.S. Department of Agriculture’s June estimate. Inventories in Florida are high. …

citrus

Citrus Marketing via Social Media

Ernie NeffMarket

A presentation that David Armano, global strategy director at Edelman/Edible, made at the Florida Citrus Mutual annual conference this summer focused on marketing via social media. His company is the Florida Department of Citrus’ (FDOC) consumer marketing agency. Following his presentation, he and FDOC Executive Director Shannon Shepp discussed the use of social media for marketing Florida citrus. “We found …

fresh

FDOC Response to Cancer Study

Daniel CooperCitrus, Diseases, Industry News Release, Research

A new study suggesting a link between sugary drink consumption, including 100% fruit juice, and increased cancer risk was recently published in a medical journal. The study has spurred a series of news media stories. Researchers of the study, who are based in France, assessed the associations between the consumption of sugary drinks (sugar sweetened beverages and 100% fruit juices), …

Miss Florida Citrus Advances to Miss America Pageant

Ernie NeffAwards, Citrus

Miss Florida Michaela McLean of Clermont loves Florida orange juice. “I don’t have a choice,” she says with a laugh. After all, she comes from a fifth- generation citrus family. Her father is Ben McLean III, a board member of the Citrus Research and Development Foundation. She has helped customers in her grandfather Benny McLean’s u-pick grove and rung up …

china

Florida Department of Citrus to Study OJ Consumption

Daniel CooperCitrus, Industry News Release, Orange Juice, Research

Amid ongoing struggles in Florida’s citrus industry, the Florida Department of Citrus appears to be turning attention to studying orange juice consumption. The department said Tuesday it is looking for three separate studies that would assess various aspects of orange juice consumption, including how it can affect people’s moods when drinking it as a snack. According to a bid notice, …

Growers Have a Bigger Problem Than HLB

Ernie NeffHLB Management, Market

“A bigger gorilla by far than HLB, going into the future, is slumping market demand for citrus products from Florida and apparently from other producing areas in the United States as well,” declares Apopka citrus grower Chip Henry of McGuire Groves. He believes the decline in demand for Florida citrus products is related to HLB reducing fruit quality. “Consumers are …

Florida Citrus Commission Approves Preliminary 2019-20 Budget

Tacy CalliesFlorida Citrus Commission

The Florida Citrus Commission approved a preliminary 2019-20 budget for the Florida Department of Citrus (FDOC) based on an estimate of 71.40 million boxes of oranges and 4.51 million boxes of grapefruit. Presented Wednesday, the department’s total preliminary budget is $14.82 million with an overall budget decrease of about $4 million over the previous year, which is largely due to …

orange juice

Imported OJ Cost Florida Citrus Growers This Season

Ernie NeffCitrus, Market

Apopka citrus grower Chip Henry of McGuire Groves says orange juice (OJ) imports cost him money this year and may have led to other growers being stuck with unharvested fruit. “As the season progressed, I began to realize that the pricing structure was subject to being weakened considerably by imports of orange juice from primarily Mexico,” Henry says. According to …

Fruit Markets: Then and Now

Tacy CalliesGlobal Perspectives

By Marcos Fava Neves In the last three decades, world fruit production went from 338 to 865 million tons. CHANGES IN THE CITRUS SECTORCitrus represents 17 percent of fruit production but is growing at a slower rate (140 percent) than the 155 percent growth rate seen in the total category of all fruits. Within the citrus sector, oranges represented 67 …

new york times

May 4 Is National OJ Day

Tacy CalliesOrange Juice

Ray Royce of the Highlands County Citrus Growers Association reminds citrus industry members that this Saturday, May 4 is National OJ Day. “You are encouraged to think about how, even in a very small way, you can help assist in reminding your friends, neighbors and business associates that Americans have long had a love affair with orange juice,” says Royce. …

Sneak Peek: May 2019 Citrus Industry Magazine

Tacy CalliesSneak Peek

The May issue of Citrus Industry magazine offers something for everyone. The diverse range of article topics in this issue is sure to be of interest to readers. First, growers will want to read the latest research on citrus tristeza virus (CTV). Although this is an old problem in Florida, it’s still a threat today — especially if you are …

Harvest+

What Will Come from Brazil?

Tacy CalliesCitrus, Global Perspectives

By Marcos Fava Neves On the supply side, Florida expects 77 million boxes of oranges this season. Valencias account for 46 million boxes, while non-Valencia represent 31 million boxes. With reports of smaller fruit, these figures may drop before the end of the processing season. SEASON STATUSIn general, the Florida weather has been favorable this season, allowing for a good …

Michaela McLean Crowned Miss Florida Citrus

Tacy CalliesAwards

The Florida citrus industry now has one of its own family members to serve as a spokesperson. Michaela McLean, sponsored by Pro Citrus Network, won the title of Miss Florida Citrus 2019 on March 23. Her family owns Uncle Matt’s Organic orange juice company, based in Clermont, Florida. “Uncle Matt is actually my uncle,” says McLean. “I’m on the back …

Free Download of New Citrus Book

Josh McGillGlobal Perspectives

Marcos Fava Neves, author of the Global Perspectives column in Citrus Industry magazine, has a new book available for free download. “Orange Juice Chain: Past, Present and Future” offers ways to combat global challenges to juice consumption, discusses trends in the juice processing industry, offers advice for orange producers, and includes much more. Neves is an international expert on global …

zinc

Growing 325 Boxes of Citrus per Acre

Ernie NeffCitrus

Grower Roy Petteway told fellow growers attending a recent grower roundtable meeting in Arcadia that his 400 acres of citrus groves in three counties are averaging production of 325 boxes per acre. That’s approximately double the production level of the average Florida citrus acre hammered by HLB, though far below pre-HLB production levels. Petteway grows fruit for processing in DeSoto, …

California Citrus Conference Calls Attention to Key Industry Issues

Tacy CalliesCalifornia Corner

By Len Wilcox The Citrus Research Board’s (CRB) annual California Citrus Conference took place in October in Visalia. This year’s event included a celebration of the organization’s 50th anniversary. The CRB is an important resource to California’s citrus industry. It awards more than $7 million each year to researchers throughout the state. Since 2008, CRB has focused much of its …

Opposite Production Situations This Season

Tacy CalliesGlobal Perspectives

By Marcos Fava Neves When compared to last season’s output, expected orange production this season is dramatically different in both Florida and Brazil. FLORIDA UP The U.S. Department of Agriculture’s November forecast for Florida’s 2018–19 orange crop is 77 million boxes, 71 percent more than last season’s 45 million boxes. Of these 77 million boxes of oranges, 32 million boxes …

Putting Florida Citrus in the Public Spotlight

Tacy CalliesPublic Relations

The Edison & Ford Winter Estates Citrus Project will promote the value of the Florida citrus industry. By Jim Gravley The citrus industry has endured many setbacks this year and needs an across-the-board evaluation. As a grower first, I devote my extra time to helping assist the industry with current issues affecting production, research and the marketing of our product. …

Sneak Peek: September 2018 Citrus Industry Magazine

Tacy CalliesSneak Peek

Some fruit drop in citrus is a naturally occurring process, but other types of drop can and should be avoided. In the September issue of Citrus Industry magazine, University of Florida researchers discuss HLB-associated pre-harvest fruit drop and glyphosate-related fruit drop. Not only does HLB increase fruit drop, it also negatively impacts fruit flavor. Another research article in the September …

Lemons in Florida: Something New Under the Sun?

Tacy Callieslemons

By Fred Gmitter, Bill Castle and Jude Grosser King Solomon once pointed out that “there is nothing new under the sun,” meaning that what has happened before will happen again. Although the idea of growing lemons in Florida is viewed by some these days as a new thing, Florida actually has a fairly long history of lemon production. FLORIDA LEMON …