The Status of Orange Juice Supply

Tacy Callies Global Perspectives

By Marcos Fava Neves The newest estimate from the U.S. Department of Agriculture for the 2017–18 season shows Florida with only 46 million boxes of oranges coming from 50 million trees, which represents 33 percent lower production than the 2016–17 season. High droppage and small fruits are also expected. Rabobank estimates Florida’s juice production at 235,000 tons [frozen concentrated orange …

Dramatic Weather Events Disrupt the Orange Juice Market

Tacy Callies Global Perspectives

By Marcos Fava Neves The first 2017–18 U.S. Department of Agriculture forecast for Florida oranges — 54 million boxes — after Hurricane Irma was the lowest number in 70 years. Before the hurricane, we were all expecting that Florida would have more than 80 million boxes of oranges. This possible shortage of approximately 25 million boxes will dramatically affect not-from-concentrate …

Addressing Claims of Herbicide in Orange Juice

Tacy Callies Food Safety

By Kevin M. Folta A number of websites recently made claims about detection of the herbicide glyphosate in orange juice from several leading brands1-3. It is important to understand the claims, who is making them, and how to communicate the actual risk, which the science says approaches zero. WHAT IS THE CLAIM? Moms Across America (MAM) claims that it has …

orange juice

What Is Happening to the Orange Juice Market?

Tacy Callies Economics

A historical perspective and current conditions are key to understanding what will happen to the orange juice market in the future if HLB-resistant trees are introduced. By Allen Morris Between 2001–02 and 2016–17, the Nielsen-measured retail U.S. orange juice market declined by 50 percent, Florida orange production declined by 70 percent and retail orange juice prices increased by 53 percent …

Crime

Why Florida Orange Juice Is Best

Ernie Neff Florida Citrus Commission

In a recent Florida Department of Citrus video, citrus grower and Florida Citrus Commissioner Ned Hancock told why he thinks Florida orange juice is the world’s best orange juice. He summarizes the reasons for that belief: “I think one is the climate that we’re in is greatly different than some other regions. We are more subtropical and citrus is, I …

Global Perspectives

Economic Hurricane Hitting Orange Juice Chain

Tacy Callies Global Perspectives

By Marcos Fava Neves We are normally threatened by natural storms hitting the orange juice chain, some of them hurricanes. Matthew was the last one, but fortunately it remained off the coast of Florida rather than directly hitting the orange-production area. However, the orange juice chain is facing a storm — an economic hurricane that is complicating supply and demand. …

Global Perspectives

A Bitter Analysis of the World’s Orange Juice Market

Tacy Callies Citrus, Global Perspectives

By Marcos Fava Neves During the last five years, I was involved in a study that examined data in depth about the world’s orange juice (OJ) consumption. This study, led by Markestrat, gathers data from Citrus BR associates, U.S. Department of Agriculture, Tetrapak, Compass, Nielsen, Planet Retail and other recognized international organizations that collect data. The analysis was performed in …

Global Perspectives

World Growth and the Drop in Orange Juice Production

Josh McGill Citrus, Global Perspectives

By Marcos Fava Neves Editor’s Note: Welcome to Citrus Industry magazine’s newest column, Global Perspectives, authored by Marcos Fava Neves, an international expert on global agribusiness issues who comes from a family of farmers and is a worldwide defender of agriculture. As a professor of planning and strategy at the School of Business at the University of São Paulo, Neves …

Orange Juice Market Challenges

Tacy Callies Economics

Allen Morris, vice president of sales and marketing for Blue Lake Citrus Products, discusses the decline of the U.S. orange juice market. “Since 2001, we’ve lost about half of the U.S. OJ market,” he says. “When we look at June of this year compared to June of last year, total OJ consumption declined by 4.8 percent even though prices declined …

U.S. Can Capitalize on Chinese Orange Juice Market Potential

Josh McGill Citrus

From: UF/IFAS By: Brad Buck, 352-294-3303, bradbuck@ufl.edu GAINESVILLE, Fla. — Opportunity awaits American and Florida marketers who want to sell 100 percent not from concentrate Florida orange juice in China if they take a cue from American restaurant giants like Kentucky Fried Chicken and Pizza Hut, a new University of Florida study shows. Zhifeng Gao, an associate professor of food …

juice production

Brazil’s Orange Crop and Juice Production

Daniel Cooper Brazil, Crop Forecast

According to the U.S. Department of Agriculture’s Foreign Agricultural Service (USDA FAS), Brazilian orange and orange juice production are both forecast to decline in 2023–24 compared to the prior year. ORANGE CROP The total Brazilian 2023–24 orange crop is forecast at 408 million 40.8-kilogram boxes, equivalent to 16.5 million metric tons (MMT). This is a decrease of 1.03% from the …

orange juice

Orange and Grapefruit Juice Sales Still Up

Ernie Neff Market, Orange Juice

In a June 19 email to members of the citrus industry, Florida Citrus Commission (FCC) Chairman Ned Hancock noted that orange juice (OJ) sales climbed in the 2019-20 season. That’s noteworthy because OJ sales had been declining for years. Hancock reported that total OJ sales for the season beginning October 2019 are up by 10.4 percent with 309 million equivalent …

Oranges

Working Toward Better Juice Oranges

Ernie Neff All In For Citrus Podcast, Orange Juice

University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) geneticist and plant breeder Jude Grosser discusses the need for new juice oranges and some new cultivar choices. Grosser says one reason for new varieties is the decline in orange juice sales. “In my opinion, the best way to combat that is to have a higher quality orange juice that’s …

Orange Imports Increase as Domestic Juice Supply Remains Squeezed

Tacy Callies Industry News Release

Until a solution for citrus greening is found, imports will be key to keeping Florida’s citrus industry afloat. Domestic orange production has been declining steadily over the last two decades, with citrus greening disease being the leading cause of decreased acres and productivity. As the gap between domestic production and consumption has widened, imports have increased to boost dwindling domestic …

South African

South African Orange and OJ Production

Daniel Cooper Crop Forecast, International

South African orange and orange juice (OJ) production are both forecast to decline slightly in 2023–24 compared to the prior season, according to the U.S. Department of Agriculture’s Foreign Agricultural Service (USDA FAS). FRESH ORANGES Orange production in South Africa is forecast at 1.62 million metric tons (MMT). That’s a decrease of 1% from the prior season based on a …

global

Global Orange and OJ Production to Increase

Daniel Cooper Crop Forecast, International

Global orange and orange juice production are both forecast to increase slightly in 2023–24 from the previous year, according to the U.S. Department of Agriculture Foreign Agricultural Service (USDA FAS). ORANGES Global orange production for 2023–24 is forecast up slightly to 48.8 million tons compared to the prior year. Here’s the country-by-country forecast from USDA FAS: U.S. production is forecast …

china

Orange and OJ Production in China

Daniel Cooper Crop Forecast, International

Both orange and orange juice (OJ) production in China are forecast to increase in 2023–24 compared to the prior year, the U.S. Department of Agriculture’s Foreign Agricultural Service (USDA FAS) reported. MORE ORANGES Orange production is expected to reach 7.63 million metric tons (MMT), up from 7.6 MMT the prior year. The forecast anticipates the Jiangxi province — the largest …

marketing agency

Florida Juice Prices and Marketing Focus

Daniel Cooper Florida Department of Citrus, Marketing, Orange Juice

At the Jan. 17 Florida Citrus Commission (FCC) meeting, Florida Department of Citrus (FDOC) Director of Economic and Market Research Marisa Zansler reported on price increases for orange juice (OJ) and grapefruit juice. Nielsen data for the period ending Dec. 2, 2023 showed: Zansler reported that the average increase in grapefruit juice price year-over-year is 4.27%, somewhat in line with …

Morocco Orange and OJ Production

Tacy Callies Crop Forecast, International, Orange Juice

Orange and orange juice (OJ) production in Morocco are both projected to be higher in 2023–24 than in the previous year, according to the U.S. Department of Agriculture’s Foreign Agricultural Service (USDA FAS). FRESH ORANGESOrange production in 2023–24 is expected to increase by 5%, reaching 820,000 metric tons (MT). The increase is due to improved weather conditions during the growing …

Costa Rica Orange Production to Decline

Tacy Callies Crop Forecast, International, Oranges

Production of oranges in Costa Rica in 2023–24 is expected to decline 15% from the prior year to 250,000 metric tons (MT), the U.S. Department of Agriculture’s Foreign Agricultural Service (USDA FAS) reported. The decline is a result of unfavorable weather conditions in Northern Costa Rica associated with an El Niño weather system. Two companies, TicoFrut and Del Oro, control …