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Below you'll find a list of all posts that have been tagged as “Florida Department of Citrus (FDOC)”
A new Florida Department of Citrus (FDOC) ad campaign is likely to use the term “OG” extensively, according to new FDOC marketing agency Padilla Speer Beardsley, Inc. So, what does “OG” mean? Michelle Amoroso of Padilla explained that an OG is someone who is an original or originator, highly regarded and respected. She added that OGs are the paradigm; they …
The Florida Department of Citrus (FDOC) Consumer Orange Juice Tracker shows that consumers are increasingly reporting changes in their food shopping behaviors in response to rising food prices. From 2018 to 2024, the percentage of consumers who reported no change in their shopping behaviors has consistently decreased, dropping from 21% in 2018 to an estimated 18% in 2024. In contrast, …
Continuing low orange production in Florida has left Florida processors relying significantly on imports to meet the ongoing demand for orange juice (OJ), the Florida Citrus Commission (FCC) was told in June. Economist Marisa Zansler told the FCC that world juice availability is expected to decrease in the 2024–25 season, influenced by the decline in Brazilian production and reduced inventory …
By Tom Spreen When citrus greening was first discovered in Florida, it did not have a profound impact on production. The big news at that time was the multiple hurricanes that had crossed Florida in 2004 and 2005. The hurricanes served to spread citrus canker so sufficiently that the state of Florida was forced to abandon its efforts to eradicate …
It’s now official that the Florida Department of Citrus (FDOC) will have a new agency for consumer marketing, media relations and issues management starting July 1. The Florida Citrus Commission (FCC), the FDOC’s governing board, approved contracts with Padilla Speer Beardsley, Inc. on May 9. The new contracts are for two years with three optional one-year renewals. Padilla Speer Beardsley, …
At its May 9 meeting, the Florida Citrus Commission (FCC) learned how much retail sales of citrus juice continue to decline. Florida Department of Citrus (FDOC) Director of Economic and Market Research Marisa Zansler reported on the period ending April 20. Orange juice (OJ) sales were down by 11.6%, and grapefruit juice sales were down by 9%. For the fourth …
The March 20 Florida Citrus Commission (FCC) meeting provided some education about destination dupes for people who aren’t constantly in the social media loop. It looked at how Florida orange juice (OJ) can invoke simpler times and provided a preview of likely Florida Department of Citrus (FDOC) grower tax assessments for the 2024–25 citrus season. DESTINATION DUPES John Fuller, director …
Florida Citrus Mutual (FCM) recently reported that the Florida Legislature’s fiscal year 2024–25 budget includes $47 million to aid the state’s citrus industry. The funding for various programs is: Additionally, the Florida Legislature’s budget includes a $100 million annual appropriation for the Rural and Family Lands Protection Program, which aims to protect working agricultural operations from development by establishing conservation easements. …
By Marisa L. Zansler The landscape of the Florida citrus industry has undergone significant transformations throughout its history. Over the past decade, it has faced substantial challenges in both supply and demand. Florida orange juice (OJ) production dropped by 85%, from 615 million gallons in the 2013–14 season to an estimated 94 million gallons in 2023–24. Even as imports increased …
Florida Citrus Commission (FCC) members on Jan. 17 heard an update on one recent Florida Department of Citrus (FDOC) scientific research project and learned about some future research plans. Rosa Walsh, FDOC director of scientific research, presented the information. PROGRAM FOR EXPEDITED PROPAGATIONWalsh reported that the 2022–23 Program for Expedited Propagation of HLB Tolerant and Resistant Trees was successful. She …
By Tom Spreen The Florida citrus industry has experienced a difficult stretch of years since the record crop year of 2003–04, when over 240 million 90-pound boxes of oranges were produced. INDUSTRY DECLINEIn 2004, multiple hurricanes crisscrossed the Florida peninsula. They were the first hurricanes to hit the citrus-producing area of Florida since Hurricane Dora in 1964. The hurricanes themselves …
Agriculture is the driving force in the Brazilian economy, and Brazil is a leading food supplier to the global market, economist Marisa Zansler told the Florida Citrus Commission (FCC) at its last meeting. Zansler is director of economic and market research at the Florida Department of Citrus (FDOC). She visited Brazil in August and provided the FCC with an update …
The Florida Department of Citrus (FDOC), in partnership with Visit Florida®, is excited to announce the new installation of a hand-painted mural by artist Lauren Hom. Beginning May 4 (National Orange Juice Day), visitors can view the new Florida citrus themed art at the Florida Welcome Center in Jacksonville. Visitors who stop at the center will be able to take …
The Florida Citrus Commission (FCC) on July 20 approved the Florida Department of Citrus’ (FDOC) plan for implementation of the Program for Expedited Propagation of HLB Tolerant and Resistant Trees (PEP). The program’s goal is to provide resources needed to ramp up the availability of the apparently HLB-tolerant Donaldson tree and others like it. The FDOC received $1 million in …
The Florida Citrus Commission (FCC) recently heard a report that 13% of consumers surveyed in June said the increased price of buying orange juice (OJ) is a barrier. Florida Department of Citrus (FDOC) Director of Economic and Market Research Marisa Zansler provided that information to the FDOC’s governing board. Zansler also reported that 5% of consumers said they were less …
Florida Department of Citrus-funded research into the health benefits of citrus products was among the highlights of a 2021–22 update the Florida Citrus Commission received in June. Rosa Walsh, director of scientific research at the department, provided the update. The update included three new publications on additional analyses of the Eurecat study on the impact of orange juice (OJ) and …
A study examining the effects of 100% grapefruit juice reported that consumption led to lower vascular stiffness in women when compared to a control drink. Increased arterial stiffness is primarily a consequence of aging and has been associated with an increased risk of cardiovascular disease, including heart attack and stroke. Originally published in the American Journal of Clinical Nutrition, this randomized …
The Florida Citrus Commission on June 15 approved a preliminary 2022–23 operating budget for the Florida Department of Citrus of $29.9 million. The preliminary budget includes $19.125 million in general revenue funding from the state of Florida for marketing, research and administration. The majority of the budget will fund domestic marketing programs aimed at driving sales of Florida orange juice (OJ). …
Florida Citrus Commission (FCC) Chairman Steve Johnson discussed strong orange juice sales in an email this month to members of the Florida citrus industry: “As prices continue to rise across the board for goods and services, many shoppers may find themselves buying not what they want but what they need. The key for us is making sure OJ remains on …
Florida Department of Citrus (FDOC) economist Marisa Zansler discussed orange juice (OJ) volume movement and the potential impacts inflation may have on the category at the May 18 Florida Citrus Commission meeting. She also addressed the importance of ongoing marketing activities to support sales even as supply constraints continue. Inflation is persistently up across all goods, with shelter, food, airline …
