 |  |  |  |  |  |  |  |  |
Below you'll find a list of all posts that have been tagged as “Florida Department of Citrus (FDOC)”
On Sept. 30, the Gift Fruit Shippers Advisory Council (GFSAC) held a planning meeting to review and approve marketing activities for the 2025–26 gift fruit shipping season. LAST SEASON Before sharing the recommended strategies for the coming season, Florida Department of Citrus (FDOC) Global Marketing Director Katelynn Long gave a presentation on the previous year’s important milestones and successes. “Last …
A recent study reveals that consuming 100% fruit juice is a marker for healthier diet choices and does not displace whole fruit consumption. The study, published in Nutrients on Aug. 21, explored the consumption patterns of 100% fruit juice and diluted juice with the goal of better understanding its relationship to diet quality. Population groups in the study included consideration …
The Florida Citrus Commission (FCC) on Sept. 17 approved a Florida Department of Citrus (FDOC) request to exercise the right to eight new varieties from the Florida Foundation Seed Producers (FFSP). These varieties were developed by the University of Florida Citrus Research and Education Center Citrus Breeding Program. The FCC, which governs the FDOC, will retain exclusive rights to the varieties …
By Marisa L. Zansler Two decades of decline has resulted in a loss of nearly 2 out of every 3 acres since 2004. That is a sobering statistic, and it captures the harsh reality of Florida’s iconic citrus industry. The symbol of the state’s agricultural strength has endured a prolonged period of decline driven by the impacts from the spread …
The Florida Department of Citrus (FDOC) addressed what it called misconceptions surrounding the recent Food and Drug Administration (FDA) proposal to decrease the required sugar levels in pasteurized orange juice (OJ). Excerpts from an FDOC statement follow: The Florida citrus industry … (has) advocated for this modification for years to more accurately reflect the natural changes in Florida’s citrus crop. …
The Florida Citrus Commission (FCC) on June 30 unanimously approved a $22.903 million 2025–26 preliminary operating budget for the Florida Department of Citrus (FDOC). That’s a $1.4 million increase over the previous fiscal year’s budget. The increase from the prior year is a result of $1.1 million due to projects funded by additional state general revenue appropriations and a $356,000 …
One hundred percent orange juice (OJ) fell from 67% beverage market share in 2022 to 62% in 2024, a Florida Department of Citrus (FDOC) economist told the Florida Citrus Commission recently. The economist, Director of Economic and Market Research Marisa Zansler, added that orange-flavored drinks gained overall share in volume sold during the same period. The FCC is the FDOC’s …
Florida Citrus Commission Chairman Steve Johnson noted that recent media articles have reported that consumers are snacking less. He said causes behind this trend of snacking less are the costs of food or concerns about finances. Another reason is a growing desire to eat healthier and reduce the consumption of foods with additives and artificial dyes. Florida Department of Citrus …
By Marisa L. Zansler One-hundred percent orange juice (OJ) has long been a favorite in American households, but supply challenges, changing consumer behaviors, a crowded beverage category and higher prices have impacted how much OJ consumers buy. Recent research conducted by Sungeun Yoon sheds light on consumer price sensitivity and substitution behaviors within the category, offering actionable insights for growers, …
Florida Gov. Ron DeSantis recently appointed five new members to the Florida Citrus Commission (FCC) and reappointed five members. The new appointees are Emma Ezell, Sean Frielich, Vernon Hollingsworth III, Daniel Hunt and Melanie Ressler. Steve Johnson, Carlos Martinez, William Poulton, Daniel Sutton and John “Patrick” Schirard were reappointed. The FCC is the governing board of the Florida Department of …
Retail sales of orange juice (OJ) and grapefruit juice (GJ) declined for the current season through Feb. 22, according to Florida Department of Citrus (FDOC) Director of Economic and Market Research Marisa Zansler. She reported the following data to the Florida Citrus Commission on March 26: The Florida Citrus Commission serves as the governing board for the FDOC. The FDOC …
U.S. consumers have felt the sting of inflation, but that hasn’t kept them from drinking more beverages year after year, the Florida Citrus Commission (FCC) recently reported. Tina Charpentier of Padilla, the Florida Department of Citrus’ (FDOC) marketing and issues management agency, told the FCC that consumers have endured a 30% increase in food prices since 2019. During that same …
Update as of 12-2-24: For the period beginning 12:00 a.m. on Dec. 2, 2024, and ending at 11:59 p.m. on May 23, 2025, maturity standards in regard to ratio are suspended for all grapefruit including field run and eliminations. This emergency rule supersedes Emergency Rule 20ER24-4. At the request of Florida processor and grower associations, the Florida Citrus Commission (FCC) …
The expected utilization of Florida’s 2024–25 citrus crop was the focus of economist Marisa Zansler’s Florida Citrus Outlook presentation to the Florida Citrus Commission (FCC) in October. Zansler is director of economic and market research for the Florida Department of Citrus (FDOC). Before discussing expected utilization by varieties, Zansler pointed out that her outlook was based on the U.S. Department …
The Florida Citrus Commission (FCC) in October approved a 2024–25 operating budget for the Florida Department of Citrus (FDOC) and heard about marketing programs the budget will fund. The FCC also approved citrus varieties to be included in the 2024 Program for Expedited Propagation. BUDGET AND ASSESSMENT RATES The FCC approved a $21.75 million operating budget for the FDOC. It …
A 2024 University of Florida (UF) study showed that demand for orange juice (OJ) would have declined by 8% without the awareness of Florida Department of Citrus (FDOC) promotional activities. The study estimated consumption would have decreased by an additional 75.7 million single-strength equivalent gallons — equal to roughly 13.7 million boxes of Florida processed oranges — without FDOC promotions. …
The Florida Department of Citrus’ (FDOC) 2024–25 orange juice (OJ) marketing program will be anchored by a refresh of the current Original Wellness Drink concept. The campaign — The True Original — will salute “originals” and encourage consumers to drink more Florida OJ. Learn here what the FDOC and its advertising agency mean by “originals.” The program will kick off …
By Marisa L. Zansler In May 2024, news of Brazil’s 2024–25 orange crop forecast declining from 307 million boxes to 232 million boxes — a 24% drop — sent frozen concentrated orange juice (FCOJ) futures prices to historic highs. The futures price reached $4.87 per pound solids on May 28 before settling at $4.22 per pound solids at the end …
A new Florida Department of Citrus (FDOC) ad campaign is likely to use the term “OG” extensively, according to new FDOC marketing agency Padilla Speer Beardsley, Inc. So, what does “OG” mean? Michelle Amoroso of Padilla explained that an OG is someone who is an original or originator, highly regarded and respected. She added that OGs are the paradigm; they …
The Florida Department of Citrus (FDOC) Consumer Orange Juice Tracker shows that consumers are increasingly reporting changes in their food shopping behaviors in response to rising food prices. From 2018 to 2024, the percentage of consumers who reported no change in their shopping behaviors has consistently decreased, dropping from 21% in 2018 to an estimated 18% in 2024. In contrast, …
