 |  |  |  |  |  |  |  |  |
Below you'll find a list of all posts that have been categorized as “Florida Department of Citrus”
With Gov. Ron DeSantis’ recent approval, the Florida Department of Citrus (FDOC) has $12 million in state funding for the 2021-22 season. With the additional funding, the FDOC plans to expand its programs, reaching more consumers in order to drive sales of Florida orange juice (OJ). The FDOC will also increase marketing programs for fresh grapefruit, oranges and tangerines, similar …
The Florida Department of Citrus (FDOC) on May 26 presented a preliminary 2021-22 operating budget of $18.095 million to its governing board, the Florida Citrus Commission (FCC). That is a 7% decrease from the previous season. The reduction reflects an expected reduction in crop size. Preliminary revenue is based on an estimate of 50 million boxes of Florida oranges, 4.2 …
For years, the Florida Department of Citrus (FDOC) measured the success of its orange juice (OJ) marketing programs by comparing year-over-year data, Florida Citrus Commission Chairman Steve Johnson stated in a recent message to growers. The Citrus Commission is the governing board for the FDOC. “Then the (COVID-19) pandemic stopped everyone in their tracks,” Johnson stated. “Suddenly consumers were turning …
Shannon Shepp, executive director of the Florida Department of Citrus (FDOC), answers several questions regarding her agency’s work, including efforts to market orange juice (OJ) and other Florida citrus products. She fields additional questions of interest to the citrus industry, including about demand for citrus products, foreign OJ imports, and industry challenges and opportunities. The FDOC is governed by the …
