Discussing OJ Health Benefits With Dietitians

Jim Rogers Florida Department of Citrus, Orange Juice

For the first time since 2019, the Florida Department of Citrus (FDOC) connected face-to-face in late May with hundreds of registered dietitians to discuss the health benefits of Florida orange juice. Today’s Dietitian Spring Symposium included an opportunity to educate the dietitians at an exhibit booth and present recent research about the impact of 100% orange juice on inflammation and …

How OJ Will Be Marketed in 2022–23

Jim Rogers Florida Department of Citrus, Marketing, Orange Juice

The Florida Department of Citrus’ (FDOC) 2022–23 orange juice (OJ) marketing plan will have a few shifts in retail partners and tactics to help ensure Florida OJ remains top of mind. Karmen Johnson of Edible, the FDOC’s marketing agency, shared an overview of the 2022–23 strategic focus, audience insights and integrated communications plan with the Florida Citrus Commission on May …

Marketing Florida Orange Juice: Progress and Plans

Jim Rogers Florida Department of Citrus, Marketing, Orange Juice

Florida Department of Citrus (FDOC) staff and members of the FDOC’s marketing firm, Edible, told the Florida Citrus Commission (FCC) on March 16 about recent marketing Florida orange Juice successes and plans for 2022–23. Karmen Johnson of Edible provided an update on current marketing activities. The e-commerce program includes a collaboration with Kroger and Pinterest that targeted more than 580,000 …

orange

U.S. Orange Juice Output to Hit 50-Year Low

Jim Rogers Forecast, Orange Juice

Total U.S. orange juice (OJ) production in the current 2021–22 season is forecast at 286 million single-strength equivalent (SSE) gallons, the U.S. Department of Agriculture’s Economic Research Service reported recently. If realized, this volume will be the lowest in more than 50 years. To compensate for lower production, U.S. OJ imports are expected to increase over last year, reaching more …

OJ Is Half of Household Juice Purchases

Jim Rogers Citrus, Florida Department of Citrus, Orange Juice

Orange juice (OJ) recently accounted for more than half of the fruit juice purchased by households, Florida Department of Citrus (FDOC) economist Marisa Zansler told the Florida Citrus Commission on March 16. Citing a report on the Household Purchase Dynamics in the Beverage Category, Zansler added that grapefruit juice represented only about 1.5% of fruit juice sales. All fruit juice …

Orange Juice in Europe: Production, Consumption and Trade

Jim Rogers Export/Import, International, Orange Juice

European Union (EU) orange juice (OJ) production is forecast at 70,390 metric tons (MT) in 2021–22, the U.S. Department of Agriculture’s Foreign Agricultural Service reported. That’s a drop of almost 10% compared to the previous period due to the expected decline in EU orange supply. Spain is the major orange processor in the EU, followed by Italy. Approximately 20% of …

Florida OJ Demand and Rising Food Prices

Jim Rogers Florida Department of Citrus, Orange Juice

By Marisa L. Zansler It’s been nearly two years since the COVID-19 pandemic first swept across the country. American households are still adapting to a new way of life that includes a shifting of work-life balance and a return to familiar routines such as family gatherings, travel and venturing outside of the home. INFLATION AND OJ AVAILABILITYAs this transition into …

Florida citrus

Alico Reports Higher Prices, Lower Yield

Jim Rogers Agriculture, Orange Juice, Production

Alico, Inc.  has seen an increase in the price per pound solids for oranges from $2.25 to $2.58 so far this season. A significant reason for the price improvement is the continued strength of consumption of not-from-concentrate orange juice by retail consumers, the company stated. Average pound solids per box were down for the fiscal quarter that ended Dec. 31, 2021. The pounds …

Outlook for Global Citrus Production

Jim Rogers Global Perspectives, Grapefruit, International, lemons, Limes, Mandarins, Orange Juice

The U.S. Department of Agriculture Foreign Agricultural Service recently released global 2021–22 production estimates for citrus categories and orange juice. Here are highlights from the report, titled Citrus: World Markets and Trade. ORANGESGlobal orange production for 2021–22 is estimated up 1.4 million tons from the previous year to 48.8 million tons. Favorable weather is leading to larger crops in Brazil, …

Targeting E-commerce to Drive Florida OJ Sales Higher

Jim Rogers Florida, Florida Department of Citrus, Orange Juice

As HLB has reduced Florida’s citrus crop, so too has the budget shrunk for the Florida Department of Citrus (FDOC). The agency charged with promoting the state’s signature crop is largely funded by fees based on citrus production. FDOC has been forced to look for creative ways to do more with less with its promotional budget. One tactic has been …