Florida OJ: Getting the Message Right

Ernie NeffMarketing

Buying OJ (orange juice) isn’t a simple decision for the average busy American, Florida Citrus Commission Chairman Steve Johnson wrote in a recent message to members of the Florida citrus industry. He pointed out that there are dozens of choices in the beverage aisle, and hundreds of companies advertising. The answer to the question, “Why choose Florida OJ?” may be …

PIECES OF THE PAST: A Quatrain to Frame

Tacy CalliesPieces of the Past

By Brenda Eubanks Burnette In the July 15, 1933 issue of the Florida Clearing House News, an article by the Committee of Fifty titled “To Fit Demand to Production – ADVERTISE” caught my eye. Advertising has always been the tennis ball in the citrus industry’s battle over how much is enough and whether generic advertising really helps. The Committee of …

money

Growing Matters: BeSure About Applications by Following Labels

Taylor HillmanGrowing Matters, News from our Sponsor

The Growing Matters Coalition is kicking off its 2021 BeSure campaign that reinforces practical stewardship practices. “(The campaign) is to remind growers and applicators of some simple steps that they can take to ensure pesticides don’t harm pollinators and other wildlife,” Valent USA Sustainability & Stewardship Manager Leslie Garcia said. One of the ways the industry can achieve this is by remembering …

The Impact of Soil pH on Nutrients

Ernie NeffNutrition

In the April Central Florida citrus Extension newsletter, multi-county citrus Extension agent Chris Oswalt discussed the fate of the nutrients nitrogen, phosphorus and potassium in soils that have elevated pH values. Here’s most of the discussion he presented: Soil pH can affect several reactions involving nitrogen in the soil solution and the efficient use of this nitrogen by plants. Nitrification, …

Above-Average Hurricane Season Predicted

Ernie Neffhurricane

Colorado State University (CSU) researchers are predicting an above-average Atlantic hurricane season in 2021, citing the likely absence of El Niño as a primary factor. Tropical Atlantic sea surface temperatures are near their long-term averages, while subtropical Atlantic sea surface temperatures are much warmer than their long-term average values. The warmer subtropical Atlantic also favors an active 2021 Atlantic hurricane …

Nematode Identification With AI

Ernie NeffPests

Parasitic nematode damage in agriculture totals $125 billion around the world each year. University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) researchers hope to alleviate some of that destruction. The UF/IFAS scientists will use artificial intelligence (AI) to try to more rapidly identify nematodes. Some nematodes live in the ground and harm plants, while others are beneficial, so …

Peace River Growers Hold Annual Meeting

Ernie NeffEvents

Past accomplishments and plans for the future were discussed at Peace River Valley Citrus Grower Association’s (PRVCGA) annual meeting in Arcadia April 15. Attendees also got some laughs from a 30-minute stand-up comedy routine by Tim the Dairy Farmer, acting as keynote speaker. PRVCGA Chairman R. Roy Petteway of Hardee County summarized successes from the past year, including increasing local …

Tackling Weeds After Composting

Tacy CalliesTip of the Week, weeds

By Ramdas Kanissery The use of compost in tree rows is receiving increasing attention among citrus growers. The use of weed-free certified products can considerably minimize the weed emergence issues associated with compost use. However, eventually, weeds will start to grow in the composted areas in the grove. As compost and similar soil amendments prove to be very rich in …

Antibiotic Delivery Methods: Trunk Injection vs. Foliar Application

Tacy CalliesResearch

By Nabil Killiny and Christopher Vincent The citrus industry has suffered numerous setbacks over the past 20 years because of the devastating effects of huanglongbing (HLB) disease. Many options for controlling the disease are being investigated to make groves as productive as possible under the current HLB pressure. Even small improvements in tree health or yield of diseased trees may …

Managing Lebbeck Mealybug

Ashley RobinsonPests

University of Florida Institute of Food and Agricultural Sciences entomologist Lauren Diepenbrock provided an update on lebbeck mealybug during the 2021 Florida Citrus Growers’ Institute. The pest, first found in Florida commercial citrus in 2019, feeds on and damages citrus, causing up to 70% fruit drop in heavily infested groves. According to Diepenbrock, damaged fruit will not be marketable for …

More Storms in ‘Average’ Hurricane Season

Ernie Neffhurricane, Weather

The U.S. National Oceanic and Atmospheric Administration (NOAA) will issue its initial seasonal outlook for the 2021 hurricane season in late May. The Atlantic hurricane season officially runs from June 1 through Nov. 30. Beginning with this year’s hurricane season outlooks, NOAA’s Climate Prediction Center (CPC) will use 1991-2020 as the new 30-year period of record. The updated averages for …

California Funding to Reduce Wildfire Threat

Len WilcoxCalifornia Corner

California citrus growers joined their fellow farmers and ranchers in suffering through the worst wildfire season in California history. Some groves were directly threatened by wildfire, and many were located in growing areas that were blanketed with smoke for weeks or months. Smoke exposure resulted in employee time loss due to respiratory illness, and an increase in asthma and allergy …

Updates on Irrigation and Nutrient Management

Ashley RobinsonIrrigation, soil

Proper irrigation and nutrient management are necessary to maximize root density and tree health, especially in trees infected with HLB. Davie Kadyampakeni, University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) assistant professor, shared a few irrigation and nutrient research updates during the March episode of the All In For Citrus podcast. IRRIGATION RECOMMENDATIONS Young citrus trees require optimal …

citrus soil health

Enzymes: Longevity and Crop Yield

Ernie NeffResearch

In plants grown for food or other purposes, longer lasting enzymes could translate into increased yields, according to Andrew Hanson, University of Florida Institute of Food and Agricultural Sciences eminent scholar and professor. Hanson is the lead author of a recently published study in which researchers present a new benchmark for evaluating the durability of any enzyme. “Replacing enzymes is …

Peru’s Mandarin Exports on the Rise

Tacy CalliesExport, International

By Francisco Seva Rivadulla Peru’s mandarin growers are working to build on their export momentum and open new markets. “Negotiations are well advanced with India. The technical part is already finished, such as the phytosanitary registration; only the administrative part is missing,” said Sergio Del Castillo, general manager of the Citrus Producers Association of Peru (ProCitrus). “SENASA (Peru’s National Agrarian …

Everette H. Fischer Remembered

Ernie NeffCitrus

Everette H. Fischer, a citrus grower and former general manager of Winter Garden Citrus Growers Association (WGCGA), died April 5. Fischer, who was born Oct. 9, 1933 in Gotha, Florida, learned the art of citrus caretaking by hand as a young boy working with his uncles. After attending the University of Florida, he worked as a county agent helping farmers …

FDACS Cost-Share Program for Food Safety

Ernie Nefffinancial, Food Safety

The Florida Department of Agriculture and Consumer Services (FDACS) is offering a cost-share program for producers of specialty crops who obtain food-safety certification. Producers who obtained food-safety certification for specialty crop products (fruits, vegetables or tree nuts) through several programs could be eligible for reimbursement of 75% of certification costs, up to $1,500 per producer. Programs include the U.S. Department …

Plan Greasy Spot and Melanose Management

Tacy CalliesDiseases, Tip of the Week

By Megan Dewdney Greasy spot and melanose are two fungal diseases that have long needed the attention of Florida citrus growers. While they are more of a concern for fresh fruit growers, trees for processing can be damaged, too. In terms of management priorities, greasy spot is the greater concern since it reduces tree photosynthetic capacity and causes defoliation. Melanose …

Measuring OJ Marketing Success

Ernie NeffFlorida Department of Citrus

For years, the Florida Department of Citrus (FDOC) measured the success of its orange juice (OJ) marketing programs by comparing year-over-year data, Florida Citrus Commission Chairman Steve Johnson stated in a recent message to growers. The Citrus Commission is the governing board for the FDOC. “Then the (COVID-19) pandemic stopped everyone in their tracks,” Johnson stated. “Suddenly consumers were turning …

citrus

Techniques for Improving CUPS-Grown Fruit

Ashley RobinsonCUPS, Research

For a citrus under protective screen (CUPS) production system to be profitable, the cost of the system must be offset by high yields of premium-quality fresh fruit with strong market prices. Researchers at the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) have expanded their CUPS research trials to investigate management strategies that improve fruit quality and yield. …