Update on OJ Marketing Efforts

Ernie NeffFlorida Department of Citrus

“From research to sales, there’s momentum and a feeling of energy in the air,” Florida Citrus Commission Chairman Steve Johnson wrote in a recent email to members of the Florida citrus industry. His update focused on Florida Department of Citrus (FDOC) orange juice (OJ) marketing efforts. The Florida Citrus Commission is the governing board of the Florida Department of Citrus. …

Brix Decision Disappoints Florida Citrus Mutual

Ernie NeffOrange Juice

The federal Food and Drug Administration (FDA) does not agree with Florida Citrus Mutual’s (FCM) request for discretion in enforcing the Brix limit for not-from-concentrate (NFC) orange juice. In its Oct. 22 Triangle newsletter, FCM reported that it had sought enforcement discretion “to protect growers from the likely contingency that Florida’s 2021-22 orange crop may not meet FDA’s minimum Brix …

Uncle Matt’s Organic Supports Charity

Ernie NeffIndustry News Release

Uncle Matt’s Organic announced a partnership supporting Chris Nikic and his 1% Better Foundation. A portion of the proceeds from Uncle Matt’s Organic juice sales through January 2022 will be donated to the foundation. Nikic recently became the first person with Down Syndrome to complete a 140.6-mile Ironman triathlon. His success motto was to get “1 percent better” every day. …

CUPS Not for All Citrus Growers

Tacy CalliesCUPS

One of the unique ways of managing citrus greening disease developed by University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) researchers is not for all producers. Citrus under protective screen (CUPS) is just too expensive for all growers to take advantage of, says Fred Gmitter, a UF/IFAS citrus breeder. “It’s an extremely expensive investment,” Gmitter says. “For that …

Open House/Field Day Set at CREC

Ernie NeffHLB Management

The work that University of Florida Institute of Food and Agricultural Sciences faculty members have done on HLB will be featured Nov. 16 at the Citrus Research and Education Center (CREC) in Lake Alfred. The center will host growers and others that day at an open house and field day. The morning program will kick off with a panel discussion …

OJ May Fight Inflammation, Oxidative Stress

Ernie NeffOrange Juice, Research

A new study suggests 100% orange juice (OJ) has the potential to help fight inflammation and oxidative stress in adults, paving the way for further research on the topic. Though limited in scope, the study indicates drinking 100% OJ significantly reduces interleukin 6, a well-established marker of inflammation, in both healthy and high-risk adults. Two additional inflammatory and oxidative stress …

fresh

Panel Discusses OJ and Health Research

Ernie NeffOrange Juice

The Florida Citrus Commission’s (FCC) Scientific Research Advisory Council (SRAC) on Oct. 13 discussed recent studies and projects addressing the linkage between orange juice (OJ) and health. The FCC governs the Florida Department of Citrus (FDOC), which spends much effort promoting the health benefits of OJ. PUBLISHED STUDIESRosa Walsh, director of scientific research at the FDOC, shared three recently published …

Growers React Differently to Crop Forecast

Ernie NeffCrop Forecast

Florida citrus grower Kyle Story of The Story Companies thought the initial Florida orange crop forecast for the 2021-22 season was “realistic.” But the 47-million-box forecast struck fellow grower Paul Meador as low. Meador is president of Everglades Harvesting and Hauling and serves on the Florida Citrus Commission. The crop forecast, well below last season’s 52.8 million boxes of Florida …

citrus crop forecast

U.S. Citrus Processing Report

Ernie NeffProcessing

In 2020-21, 57% of U.S. citrus was used for processing, and most of the processed fruit was oranges, the U.S. Department of Agriculture’s Economic Research Service reported in September. Florida produced 81% of all U.S. oranges for processing, while California and Texas produced the remainder. Florida and Texas had smaller orange crops for the processed market in 2020-21 compared with …

Immunity Still a Consumer Priority

Ernie NeffFlorida Department of Citrus

Consumers are continuing to seek out foods and beverages that provide immune support during the ongoing COVID-19 pandemic, Jackie Hopkins with Edible told the Florida Citrus Commission (FCC) at its Sept. 22 meeting. That search for immunity is a benefit to the orange juice (OJ) industry, since numerous reports indicate consumers link OJ to immunity. Edible is a marketing agency …

The Past and Potential of Parson Brown

Tacy CalliesVarieties

By Gary K. England and Manjul Dutt The Parson Brown is an early-season sweet orange that was identified in 1875 by J.L. Carney and named the Carney Parson Brown (CPB). In a 1923 article titled ‘History of the Parson Brown Orange,’ E.L. Carney described how his brother Capt. J.L. Carney sought a sweet orange of acceptable quality for budding onto …

Sneak Peek: October 2021 Citrus Industry

Tacy CalliesSneak Peek

Citrus growers need both quantity and quality for a successful crop. As HLB continues to negatively impact both these factors, growers are seeking strategies to safeguard their fruit. The October issue of Citrus Industry magazine presents ideas for enhancing fruit quality and quantity.   University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) researchers Tripti Vashisth and Christopher Vincent …

HLB: The Problem for Processors

Ernie NeffProcessing

Many stories have been written about the woes HLB disease has caused Florida’s citrus growers; fewer have been written about the problems HLB causes Florida citrus processors. Kristen Carlson presented the processors’ side of the story during the recent International Citrus & Beverage Conference hosted by the University of Florida Institute of Food and Agricultural Sciences. Carlson is executive director …

Lessons on Yield and Root Health From Modified Nutrition

Tacy CalliesNutrition

By Davie Kadyampakeni, Evan Johnson, Kelly Morgan and Ali Atta Citrus production in Florida has been decreasing over the last 15 years due to several factors, with huanglongbing (HLB) a major driver. This disease has severe effects on citrus growth and production, including stunted vegetative growth, misshapen small fruits and poor color development, root mortality, stunted branches, excessive fruit drop, …

Improve Yields With Gibberellic Acid

Ernie NeffHLB Management

Many Florida citrus growers were among the approximately 300 people who registered for a Sept. 21 virtual seminar telling how gibberellic acid (GA) can improve Valencia orange yields. Valencias, at 30.1 million boxes, made up slightly more than half of Florida’s total citrus crop in the 2020-21 season. Presenter Tripti Vashisth started her presentation by saying that GA, already available …

E-commerce Works, ‘Even in Wauchula’

Ernie NeffFlorida Department of Citrus

Florida Citrus Commission (FCC) Chairman Steve Johnson noted that as consumers continue to navigate life in a pandemic, growth of e-commerce shopping is expected to continue. “Even in Wauchula, Florida, Kroger delivery is taking hold,” Johnson wrote. Wauchula, with a population of about 5,000, is home to numerous citrus growers and grove workers. Johnson stated that the Florida Department of …

Steps for Reducing Fruit Drop

Ernie NeffFruit Drop

Editor’s Note: Tripti Vashisth with share new information on the use of gibberellic acid treatments to improve health and yield of HLB-diseased trees in a virtual seminar on Sept. 21. Register here. Researcher Tripti Vashisth told the recent Citrus Expo audience how fruit drop might be reduced through the use of nutrition and irrigation strategies, gibberellic acid and increased fruit …

Incentive for Early-Orange Plantings

Ernie NeffCRAFT

Growers who participate in the upcoming Cycle III of the Citrus Research and Field Trial (CRAFT) program will be offered an additional $1,000-per-acre incentive to plant early-season oranges. Tamara Wood, CRAFT executive director and program manager, announced the incentive during an Aug. 31 CRAFT Cycle III workshop. CRAFT pays Florida growers to plant trees on which they will conduct commercial …

E-commerce and Social Media Lead Citrus Marketing

Ernie NeffMarketing

Two reports that a Florida Department of Citrus (FDOC) marketing executive presented recently show that social media and e-commerce have become major, effective tools for marketing citrus and other products. FDOC Director of Global Marketing Samantha Lane told the Florida Citrus Commission on Aug. 25 that the FDOC’s 2021-22 e-commerce campaign has so far driven more than $2.3 million in …

Mutual Petitions FDA Regarding OJ Brix

Ernie NeffOrange Juice

Florida Citrus Mutual (FCM) is making efforts to protect growers in the event Florida oranges don’t meet the minimum Brix requirement for not-from-concentrate (NFC) orange juice (OJ). FCM recently sent a formal request to the U.S. Food and Drug Administration (FDA) seeking enforcement discretion to protect growers from the likely contingency that Florida’s 2021-22 orange crop may not meet FDA’s …