A 2024 University of Florida (UF) study showed that demand for orange juice (OJ) would have declined by 8% without the awareness of Florida Department of Citrus (FDOC) promotional activities. The study estimated consumption would have decreased by an additional 75.7 million single-strength equivalent gallons — equal to roughly 13.7 million boxes of Florida processed oranges — without FDOC promotions. …
Update on Orange Juice Processing in São Paulo
Orange juice processing for the 2024–25 season was moving at a good pace in Brazil’s São Paulo state at the end of September, the Center for Advanced Studies on Applied Economics (CEPEA) at the University of São Paulo reported. The Pera orange has been the most processed variety so far, but the harvesting and processing pace of late fruit such …
Perricone Farms Acquires Natalie’s Orchid Island Juice Company
Perricone Farms, a craft juice company headquartered in California, announced its acquisition of Natalie’s Orchid Island Juice Company, based in Fort Pierce, Florida. Perricone Farms stated that the merger “strengthens both brands and enhances the ability to serve customers with excellence in quality and customer service coast-to-coast.” It added that the combined company will be able to take advantage of …
No Shortage of Australian Orange Juice
Citrus Australia has assured Australian consumers they will continue to have consistent access to orange juice made from locally grown fruit. Adverse growing conditions and the spread of the huanglongbing (HLB) disease have reduced orange production in Brazil, Florida and several other key citrus-growing regions around the world. This has created a global shortage of orange juice concentrate, prompting media …
Cutrale to Close Florida Juice Plant
The Cutrale Citrus Juices USA plant in Leesburg, Florida, will close and lay off 117 employees beginning in late July. A notice from Cutrale posted on the Florida Department of Commerce website gave the reason for the closing as “primary business partner has decided to move packaging operations from the Leesburg facility to their own facilities.” The notice is required …
Citrus Juice Sales Continue to Decline
At its May 9 meeting, the Florida Citrus Commission (FCC) learned how much retail sales of citrus juice continue to decline. Florida Department of Citrus (FDOC) Director of Economic and Market Research Marisa Zansler reported on the period ending April 20. Orange juice (OJ) sales were down by 11.6%, and grapefruit juice sales were down by 9%. For the fourth …
A Large Leap in Turkish Orange and Orange Juice Production
Fresh orange and orange juice production in Türkiye (previously known as Turkey) are both forecast to increase by considerable amounts, the U.S. Department of Agriculture Foreign Agricultural Service (USDA FAS) reported. FRESH ORANGES Fresh orange production in Türkiye in 2023–24 is forecast to increase 31% to 1.73 million metric tons (MMT). The expected increase is due to favorable weather conditions …
Brazil’s Orange Crop and Juice Production
According to the U.S. Department of Agriculture’s Foreign Agricultural Service (USDA FAS), Brazilian orange and orange juice production are both forecast to decline in 2023–24 compared to the prior year. ORANGE CROP The total Brazilian 2023–24 orange crop is forecast at 408 million 40.8-kilogram boxes, equivalent to 16.5 million metric tons (MMT). This is a decrease of 1.03% from the …
Florida Juice Prices and Marketing Focus
At the Jan. 17 Florida Citrus Commission (FCC) meeting, Florida Department of Citrus (FDOC) Director of Economic and Market Research Marisa Zansler reported on price increases for orange juice (OJ) and grapefruit juice. Nielsen data for the period ending Dec. 2, 2023 showed: Zansler reported that the average increase in grapefruit juice price year-over-year is 4.27%, somewhat in line with …
Brassinosteroids Can Improve Juice Quality and Fruit Yield
By Fernando Alferez and Divya Aryal There are some indications that brassinosteroids (Brs) may advance commercial internal maturity by almost one month in Valencia sweet orange, depending on the time of application. However, the best time of application in this variety and other sweet orange varieties like Hamlin still needs to be determined, so that this treatment can become economically …
Improve Fruit Yields and Juice Quality
By Davie Kadyampakeni and Megan Dewdney The University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) conducted a six-year project to determine if plant nutritional fertilizer sources coupled with specific crop protection chemicals help mitigate citrus diseases. This project was conducted on a 5-acre commercial citrus grove block near the Citrus Research and Education Center (CREC) in Lake Alfred. …
Historically Low Orange Juice Supply
Brazil’s São Paulo and Minas Gerais citrus belt has gone through four low orange production cycles in a row, the Brazilian Association of Citrus Exporters (CitrusBR) pointed out in a recent report on orange juice processing. The association noted that orange production in Brazil’s citrus belt totaled 269 million boxes in the 2020–21 season, 263 million boxes in 2021–22, 314 …
Orange Juice Shortages and Staggering Prices
By Marisa L. Zansler The orange juice (OJ) category has experienced turbulence over the past four years, characterized by volatility in prices, sales and distribution. Initially, the category declined in volume sales amid a saturated beverage market, with numerous options vying for consumers’ attention. However, the pandemic in early 2020 revitalized consumer interest, positioning OJ as a convenient and healthy …
Drinking Orange Juice Lowers Dementia Risk
A recent study finds that moderate consumption of up to one cup per day of natural juices, such as 100% orange juice (OJ), lowers the risk of dementia. Inversely, consuming up to two cups per day of artificially sweetened beverages, and more than two cups per day of sugar-sweetened beverages, increases the risk of dementia. The study was published by …
Citrus Mural Unveiled on National Orange Juice Day
The Florida Department of Citrus (FDOC), in partnership with Visit Florida®, is excited to announce the new installation of a hand-painted mural by artist Lauren Hom. Beginning May 4 (National Orange Juice Day), visitors can view the new Florida citrus themed art at the Florida Welcome Center in Jacksonville. Visitors who stop at the center will be able to take …
Organic Juice Company Reports Earth-Friendly Practices
In celebration of Earth Day on April 22, Uncle Matt’s Organic described how it uses numerous environmentally friendly practices. The company said use of cover crops in its groves helps control weeds and promotes healthy soil. The complex root systems from the cover crops nurture robust biodiversity in the soil. This ecosystem provides water retention, nutrient availability and carbon capture. …
Juice Prices Climb; Volume Sales Drop
Orange juice (OJ) and grapefruit juice prices climbed in the four-week period ending Feb. 25 compared to the same period in 2022, but volume sales dipped. Marisa Zansler, Florida Department of Citrus (FDOC) economic and market research director, presented that FDOC Nielsen report information to the Florida Citrus Commission on March 15. The FCC is the governing board of the …
Benefits of Increasing Citrus Hybrids in Orange Juice
Allowing citrus hybrids with certain criteria in orange juice (OJ) was one of several issues addressed in a recent workshop about potential changes to OJ’s standard of identity. Peter Chaires, executive director of the New Varieties Development and Management Corp., discussed benefits of increasing the hybrid allowance in OJ. Chaires presented a consumer study of juices conducted by University of …
Lawsuit Alleges Juice Contains Chemicals
A New York man claims Simply Tropical juice drink is falsely labeled as “all natural” when it contains synthetic and toxic chemicals. Joseph Lurenz, individually and on behalf of all others similarly situated, filed a complaint Dec. 28 in the U.S. District Court for the Southern District of New York against The Coca-Cola Company and The Simply Orange Juice Company. …
Brazil’s Orange Juice Production and Exports
Production of Brazilian frozen concentrated orange juice (FCOJ) is forecast at 1.12 million metric tons (MMT) in 2022–23, a drop of 1% from the prior year. The reduction is due to the lower availability of fruit for processing, according to a U.S. Department of Agriculture Foreign Agricultural Service (USDA FAS) Brazilian citrus report. São Paulo is expected to process 268 …