During the recent International Fruit and Vegetable Juice Association (IFU) conference held in Brazil, IFU honored Fundecitrus for its contributions to the citrus industry. Fundecitrus is an association maintained by citrus growers and juice manufacturers from São Paulo, Brazil. The association aims to foster the sustainable development of the Brazilian citrus industry. Its mission includes developing research, disseminating knowledge and …
Orange Juice Market Share Declines
One hundred percent orange juice (OJ) fell from 67% beverage market share in 2022 to 62% in 2024, a Florida Department of Citrus (FDOC) economist told the Florida Citrus Commission recently. The economist, Director of Economic and Market Research Marisa Zansler, added that orange-flavored drinks gained overall share in volume sold during the same period. The FCC is the FDOC’s …
Injection Month Affects Fruit Size, Juice Quality and OTC Residues
By Ute Albrecht, Gabriel Pugina, Caroline Tardivo, Jasmine de Freitas and Deived de Carvalho The month during which oxytetracycline (OTC) injections are performed can have a considerable impact on fruit size, juice quality and OTC fruit residues. Citrus fruit development can be divided into three overlapping stages: If injections are performed during Stage I, they promote cell division, which increases …
Juice Market Brings Questions for Georgia Citrus Growers
Expansion into the juice market may unlock a profitable marketing opportunity for Georgia citrus growers. But questions remain before growers can start planning this new course of action, says Lindy Savelle, executive director of the Georgia Citrus Association. “Hamlins and perhaps some early-season Valencias would work here in Georgia,” Savelle said. One question Georgia growers have about entering the juice …
OJ and Grapefruit Juice Sales Decline
Retail sales of orange juice (OJ) and grapefruit juice (GJ) declined for the current season through Feb. 22, according to Florida Department of Citrus (FDOC) Director of Economic and Market Research Marisa Zansler. She reported the following data to the Florida Citrus Commission on March 26: The Florida Citrus Commission serves as the governing board for the FDOC. The FDOC …
Cold-Hardy Growers Eyeing Juice Market
A low volume of fruit in the cold-hardy citrus region is being produced for the juice market. With the current market prices for juiced citrus, that number could increase in the near future. This topic was discussed during the recent Georgia Citrus Association annual meeting in Tifton. “With the prices today, there is a future for it,” said grower Kim …
Brazilian Orange Juice and Trade
Orange juice processing and trade are among topics addressed in a recent U.S. Department of Agriculture (USDA FAS) report on Brazilian citrus. Approximately 80% of Brazilian orange production is used for juice processing, and 20% goes to the market as fresh fruit, USDA FAS reported. Orange juice production is concentrated in the state of São Paulo, followed by Minas Gerais. …
Marketing Orange Juice as a Functional Beverage
U.S. consumers have felt the sting of inflation, but that hasn’t kept them from drinking more beverages year after year, the Florida Citrus Commission (FCC) recently reported. Tina Charpentier of Padilla, the Florida Department of Citrus’ (FDOC) marketing and issues management agency, told the FCC that consumers have endured a 30% increase in food prices since 2019. During that same …
Juice Sales Volume Down; Prices Up
Orange juice (OJ) and grapefruit juice retail sales volumes dipped compared to the prior year for the period that ended Nov. 30, but the prices for both products increased. Marisa Zansler, Florida Department of Citrus (FDOC) director of economic and market research, reported that information to the Florida Citrus Commission on Dec. 18. ORANGE JUICE The four-week year-over-year OJ trend …
Juice Maturity Standards Eased; Varieties Approved for Licensing
Update as of 12-2-24: For the period beginning 12:00 a.m. on Dec. 2, 2024, and ending at 11:59 p.m. on May 23, 2025, maturity standards in regard to ratio are suspended for all grapefruit including field run and eliminations. This emergency rule supersedes Emergency Rule 20ER24-4. At the request of Florida processor and grower associations, the Florida Citrus Commission (FCC) …
Study Shows Value of FDOC Orange Juice Promotions
A 2024 University of Florida (UF) study showed that demand for orange juice (OJ) would have declined by 8% without the awareness of Florida Department of Citrus (FDOC) promotional activities. The study estimated consumption would have decreased by an additional 75.7 million single-strength equivalent gallons — equal to roughly 13.7 million boxes of Florida processed oranges — without FDOC promotions. …
Update on Orange Juice Processing in São Paulo
Orange juice processing for the 2024–25 season was moving at a good pace in Brazil’s São Paulo state at the end of September, the Center for Advanced Studies on Applied Economics (CEPEA) at the University of São Paulo reported. The Pera orange has been the most processed variety so far, but the harvesting and processing pace of late fruit such …
Perricone Farms Acquires Natalie’s Orchid Island Juice Company
Perricone Farms, a craft juice company headquartered in California, announced its acquisition of Natalie’s Orchid Island Juice Company, based in Fort Pierce, Florida. Perricone Farms stated that the merger “strengthens both brands and enhances the ability to serve customers with excellence in quality and customer service coast-to-coast.” It added that the combined company will be able to take advantage of …
No Shortage of Australian Orange Juice
Citrus Australia has assured Australian consumers they will continue to have consistent access to orange juice made from locally grown fruit. Adverse growing conditions and the spread of the huanglongbing (HLB) disease have reduced orange production in Brazil, Florida and several other key citrus-growing regions around the world. This has created a global shortage of orange juice concentrate, prompting media …
Cutrale to Close Florida Juice Plant
The Cutrale Citrus Juices USA plant in Leesburg, Florida, will close and lay off 117 employees beginning in late July. A notice from Cutrale posted on the Florida Department of Commerce website gave the reason for the closing as “primary business partner has decided to move packaging operations from the Leesburg facility to their own facilities.” The notice is required …
Citrus Juice Sales Continue to Decline
At its May 9 meeting, the Florida Citrus Commission (FCC) learned how much retail sales of citrus juice continue to decline. Florida Department of Citrus (FDOC) Director of Economic and Market Research Marisa Zansler reported on the period ending April 20. Orange juice (OJ) sales were down by 11.6%, and grapefruit juice sales were down by 9%. For the fourth …
A Large Leap in Turkish Orange and Orange Juice Production
Fresh orange and orange juice production in Türkiye (previously known as Turkey) are both forecast to increase by considerable amounts, the U.S. Department of Agriculture Foreign Agricultural Service (USDA FAS) reported. FRESH ORANGES Fresh orange production in Türkiye in 2023–24 is forecast to increase 31% to 1.73 million metric tons (MMT). The expected increase is due to favorable weather conditions …
Brazil’s Orange Crop and Juice Production
According to the U.S. Department of Agriculture’s Foreign Agricultural Service (USDA FAS), Brazilian orange and orange juice production are both forecast to decline in 2023–24 compared to the prior year. ORANGE CROP The total Brazilian 2023–24 orange crop is forecast at 408 million 40.8-kilogram boxes, equivalent to 16.5 million metric tons (MMT). This is a decrease of 1.03% from the …
Florida Juice Prices and Marketing Focus
At the Jan. 17 Florida Citrus Commission (FCC) meeting, Florida Department of Citrus (FDOC) Director of Economic and Market Research Marisa Zansler reported on price increases for orange juice (OJ) and grapefruit juice. Nielsen data for the period ending Dec. 2, 2023 showed: Zansler reported that the average increase in grapefruit juice price year-over-year is 4.27%, somewhat in line with …
Brassinosteroids Can Improve Juice Quality and Fruit Yield
By Fernando Alferez and Divya Aryal There are some indications that brassinosteroids (Brs) may advance commercial internal maturity by almost one month in Valencia sweet orange, depending on the time of application. However, the best time of application in this variety and other sweet orange varieties like Hamlin still needs to be determined, so that this treatment can become economically …