Consumers Prefer Citrus Juice Blended With Sugar Belle®

Tacy Callies Orange Juice

By Yu Wang, Xixuan Tang, Charles Sims, Zhifeng Gao and Renee Goodrich Citrus fruit produced from HLB-affected trees are green and taste bitter. They are usually not suitable for either the fresh market or juice market because they have a lower Brix/acid ratio. Mitigation strategies can cause less fruit drop and help citrus trees survive. However, they triple production costs, …

COVID-19 Altered Juice Trends

Ernie Neff COVID-19

There were two distinctly divergent trends for citrus juice sales during the 2019-20 Florida citrus season, Florida Department of Citrus economist Marisa Zansler reported recently. The divergent trends were linked to the COVID-19 pandemic, which became a major issue in the United States in March 2020. Prior to March 2020, there were orange juice (OJ) and grapefruit juice surpluses, Zansler …

Juice Company CEO Honored

Ernie Neff Awards

Natalie’s Orchid Island Juice Company founder and CEO Marygrace Sexton has been included in Inc. Magazine’s 2021 Female Founders 100. Inc. editors and writers reviewed thousands of applications to identify the 100 female founders who continued to triumph in a year filled with many challenges. “The 100 women highlighted on this list are inspiring, creative, tenacious and trailblazing role models …

Citrus Juice Sales Update

Ernie Neff Orange Juice

Retail sales of orange juice (OJ) trended at pre-2019 levels throughout the 2020-21 season. And for the latest four-week period ending Sept. 11, OJ trended at pre-2017 levels. Economist Marisa Zansler recently presented this information to the Florida Citrus Commission (FCC). Zansler is director of economic and market research for the Florida Department of Citrus, which the FCC governs. Fueled …

Citrus Juice Proven to Aid Immune System

Ernie Neff Orange Juice, Research

A new research review, published in Frontiers in Immunology, has found that a glass of citrus juice contains key nutrients and bioactive substances that help human immune systems work efficiently. Scientists examined evidence from nearly 200 different studies and reports. They concluded that vitamin C, folate and polyphenol compounds in citrus juice can impact immune health, fight inflammation and improve …

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EU Orange Juice Production Climbs

Ernie Neff International, Orange Juice

European Union (EU) orange juice (OJ) production is forecast at 89,228 metric tons in 2020-21, a rise of almost 25% compared to the prior year. The EU forecast for OJ production was reported in June by the U.S. Department of Agriculture’s Foreign Agricultural Service. The forecast is in line with the expected growth in the volume of European oranges destined …

Promoting Orange Juice for Hydration

Tacy Callies Orange Juice

It may not officially be summer yet, but with temperatures heating up, Steve Johnson, chairman of the Florida Citrus Commission, has a reminder about the value of drinking orange juice (OJ) for hydration. “A glass of orange juice is a great hydration option in addition to water since it naturally contains a high percentage of water — almost 90%, says …

USDA Buying More Grapefruit Juice

Ernie Neff Grapefruit

The U.S. Department of Agriculture (USDA) on March 5 announced an $18 million purchase of grapefruit juice in response to winter weather in Texas, the Indian River Citrus League (IRCL) reported. The February Texas freeze caused estimated citrus crop losses of at least $230 million and hit before much of the Texas citrus crop had been harvested. “For the past …

orange juice

Decline in 100% Fruit Juice Consumption

Ernie Neff Orange Juice

A new research report shows that Americans continue to consume fewer fruits and vegetables despite consistent dietary advice to the contrary. An accompanying decline in the consumption of 100% fruit juice, such as orange juice (OJ), is likely a significant contributor to the issue. The Produce for Better Health Foundation (PBH) reported in its “State of the Plate: America’s Fruit …

orange juice

New Dietary Guidelines Include Role for Juice

Ernie Neff Orange Juice

The newly released 2020–2025 Dietary Guidelines for Americans (DGA) continue to reinforce that nutrient-dense 100 percent fruit juices, such as orange juice (OJ), count as a fruit serving. They also continue to include 100 percent fruit juice as a part of a healthy dietary pattern. The guidelines support the incorporation of beverages such as 100 percent OJ into the daily …

Grapefruit Juice Demand Is Strong

Ernie Neff Grapefruit

There were numerous reports in 2020 about the significant increase in consumer demand for orange juice (OJ) at the retail level during the COVID-19 pandemic. But Florida Department of Citrus economist Marisa Zansler recently reported that “the same can be said about the significant increases in sales volumes of other citrus products … Notably, within the retail fruit juice category, …

Retail Orange Juice Prices and Sales on the Rise

Tacy Callies Orange Juice

The most recent Nielsen report reveals promising news for Florida retail orange juice (OJ) sales. During a recent Florida Department of Citrus (FDOC) webinar, Marisa Zansler, director of the FDOC Economic and Market Research Department, presented a summary of the second Nielson report for the 2020–21 citrus season through the four-week period ending Nov. 28. The report shows that OJ sales for …

citrus

Disappointing Decision on Australia’s Juice Rating

Ernie Neff International, Orange Juice

Citrus Australia expressed disappointment at the Nov. 27 decision by state ministers to endorse a Health Star Rating system that gives diet cola a higher rating than fresh Australian juice. The Food Regulation Forum, comprised of ministers from every Australian state and territory, rejected Federal Agriculture Minister David Littleproud’s proposal to award fresh juice 4 stars in recognition of its …

Maintaining Orange Juice Momentum

Ernie Neff Orange Juice

The Florida Department of Citrus (FDOC) normally launches minimal programs during the first quarter of the fiscal year and instead focuses on strategic planning. This year, though, in order to continue to build upon the momentum of 2019-20, the FDOC and its advertising agency, Edible, launched a robust campaign to drive sales of 100 percent orange juice (OJ) at retail. …

citrus

Citrus Australia Wants Juice Rating Reconsidered

Ernie Neff International, Orange Juice

Citrus Australia says the country’s state governments “will be asked to bring common sense to the Health Star Rating (HSR) system” at a meeting in November. The rating system currently rates diet soft drinks as healthier than fresh Australian juice. Industry bodies have contacted Senator Richard Colbeck, chair of the Australia and New Zealand Ministerial Forum on Food Regulation, asking …

orange juice

Orange Juice Import Impacts

Ernie Neff Orange Juice

Economist Tom Spreen discussed the impact of imports in the United States orange juice (OJ) market at the Sept. 16 Florida Citrus Commission meeting. Spreen is retired from the University of Florida Institute of Food and Agricultural Sciences. Spreen’s analysis began with increased imports in 2017 after Hurricane Irma struck Florida. Largely as a result of the storm, nearly 24 …

USDA to Buy Grapefruit Juice

Ernie Neff Industry News Release

The U.S. Department of Agriculture (USDA) recently announced plans to purchase grapefruit juice products for distribution to various food nutrition assistance programs. Purchases will be made to encourage the continued domestic consumption of these products by diverting them from the normal channels of trade and commerce. Solicitations will be issued in the near future, and will be available electronically through …

FDOC Efforts Successful in Moving More Juice

Tacy Callies Orange Juice

According to the Florida Department of Citrus (FDOC), sales of 100 percent orange juice (OJ) continue to show promising results. In the 4-week period ending Aug. 1, average year-over-year sales of total OJ increased 21 percent with 32.64 million equivalent gallons sold, per the latest Nielsen retail sales report. Sales of not-from-concentrate (NFC) OJ increased 27 percent for the period. …

Dietary Guidelines Report Is Positive for Fruit Juice

Ernie Neff Orange Juice

According to the Florida Department of Citrus (FDOC), the conclusions and statements presented in a federal report related to 100 percent fruit juice are positive. The first print of the federal Dietary Guidelines Advisory Committee (DGAC) report was released on July 15. This report will be used to develop the 2020-2025 Dietary Guidelines for Americans (DGA) later this year. These …

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Global Orange Juice Production to Drop

Ernie Neff International, Orange Juice

Global orange juice production for 2019-20 is estimated to slip 23 percent from last season, to 1.6 million tons, according to the U.S. Department of Agriculture’s Foreign Agricultural Service. Much of the blame falls on Brazil and Mexico, where fewer oranges are expected to be available for processing. Worldwide orange juice consumption is projected to be flat, though not down. …