By Marcos Fava Neves A recent Nielsen report reveals negative news for U.S. retail orange juice (OJ) sales. When comparing November 2018 with November 2017, the decline in OJ consumption was 7.4 percent. The value shrunk 3.4 percent, dropping from $223.94 million to $216.44 million. This represents a $7 million dollar loss. Not-from-concentrate juice came down 12 percent, and reconstituted …
World Orange Juice Consumption Falls Again
By Marcos Fava Neves The annual compilation of data on the world’s orange juice consumption recently became available for 2017. Markestrat researchers analyzed 40 countries that represent almost 100 percent of the world’s processed juice market. The information was first compiled in 2003. At that time, in frozen concentrated orange juice (FCOJ) equivalent, world consumption was 2,390,000 tons. In 2017, …
Could HLB-Tolerant Mandarins Be Used in Florida Orange Juice?
By Laura Reuss, Fred Gmitter and Yu Wang Sweet orange and mandarin fruits are the most popular citrus crops worldwide. Although often mistakenly considered one and the same, oranges and mandarins are different species with specific distinctions. For instance, mandarins are smaller and easier to peel than oranges. Additionally, mandarins are primarily eaten as fresh fruit, whereas most sweet oranges …
The Status of Orange Juice Supply
By Marcos Fava Neves The newest estimate from the U.S. Department of Agriculture for the 2017–18 season shows Florida with only 46 million boxes of oranges coming from 50 million trees, which represents 33 percent lower production than the 2016–17 season. High droppage and small fruits are also expected. Rabobank estimates Florida’s juice production at 235,000 tons [frozen concentrated orange …
Dramatic Weather Events Disrupt the Orange Juice Market
By Marcos Fava Neves The first 2017–18 U.S. Department of Agriculture forecast for Florida oranges — 54 million boxes — after Hurricane Irma was the lowest number in 70 years. Before the hurricane, we were all expecting that Florida would have more than 80 million boxes of oranges. This possible shortage of approximately 25 million boxes will dramatically affect not-from-concentrate …
Addressing Claims of Herbicide in Orange Juice
By Kevin M. Folta A number of websites recently made claims about detection of the herbicide glyphosate in orange juice from several leading brands1-3. It is important to understand the claims, who is making them, and how to communicate the actual risk, which the science says approaches zero. WHAT IS THE CLAIM? Moms Across America (MAM) claims that it has …
What Is Happening to the Orange Juice Market?
A historical perspective and current conditions are key to understanding what will happen to the orange juice market in the future if HLB-resistant trees are introduced. By Allen Morris Between 2001–02 and 2016–17, the Nielsen-measured retail U.S. orange juice market declined by 50 percent, Florida orange production declined by 70 percent and retail orange juice prices increased by 53 percent …
Why Florida Orange Juice Is Best
In a recent Florida Department of Citrus video, citrus grower and Florida Citrus Commissioner Ned Hancock told why he thinks Florida orange juice is the world’s best orange juice. He summarizes the reasons for that belief: “I think one is the climate that we’re in is greatly different than some other regions. We are more subtropical and citrus is, I …
Economic Hurricane Hitting Orange Juice Chain
By Marcos Fava Neves We are normally threatened by natural storms hitting the orange juice chain, some of them hurricanes. Matthew was the last one, but fortunately it remained off the coast of Florida rather than directly hitting the orange-production area. However, the orange juice chain is facing a storm — an economic hurricane that is complicating supply and demand. …
A Bitter Analysis of the World’s Orange Juice Market
By Marcos Fava Neves During the last five years, I was involved in a study that examined data in depth about the world’s orange juice (OJ) consumption. This study, led by Markestrat, gathers data from Citrus BR associates, U.S. Department of Agriculture, Tetrapak, Compass, Nielsen, Planet Retail and other recognized international organizations that collect data. The analysis was performed in …
World Growth and the Drop in Orange Juice Production
By Marcos Fava Neves Editor’s Note: Welcome to Citrus Industry magazine’s newest column, Global Perspectives, authored by Marcos Fava Neves, an international expert on global agribusiness issues who comes from a family of farmers and is a worldwide defender of agriculture. As a professor of planning and strategy at the School of Business at the University of São Paulo, Neves …
Orange Juice Market Challenges
Allen Morris, vice president of sales and marketing for Blue Lake Citrus Products, discusses the decline of the U.S. orange juice market. “Since 2001, we’ve lost about half of the U.S. OJ market,” he says. “When we look at June of this year compared to June of last year, total OJ consumption declined by 4.8 percent even though prices declined …
U.S. Can Capitalize on Chinese Orange Juice Market Potential
From: UF/IFAS By: Brad Buck, 352-294-3303, bradbuck@ufl.edu GAINESVILLE, Fla. — Opportunity awaits American and Florida marketers who want to sell 100 percent not from concentrate Florida orange juice in China if they take a cue from American restaurant giants like Kentucky Fried Chicken and Pizza Hut, a new University of Florida study shows. Zhifeng Gao, an associate professor of food …
Brazil’s Orange Crop and Juice Production
According to the U.S. Department of Agriculture’s Foreign Agricultural Service (USDA FAS), Brazilian orange and orange juice production are both forecast to decline in 2023–24 compared to the prior year. ORANGE CROP The total Brazilian 2023–24 orange crop is forecast at 408 million 40.8-kilogram boxes, equivalent to 16.5 million metric tons (MMT). This is a decrease of 1.03% from the …
Orange and Grapefruit Juice Sales Still Up
In a June 19 email to members of the citrus industry, Florida Citrus Commission (FCC) Chairman Ned Hancock noted that orange juice (OJ) sales climbed in the 2019-20 season. That’s noteworthy because OJ sales had been declining for years. Hancock reported that total OJ sales for the season beginning October 2019 are up by 10.4 percent with 309 million equivalent …
Working Toward Better Juice Oranges
University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) geneticist and plant breeder Jude Grosser discusses the need for new juice oranges and some new cultivar choices. Grosser says one reason for new varieties is the decline in orange juice sales. “In my opinion, the best way to combat that is to have a higher quality orange juice that’s …
Orange Imports Increase as Domestic Juice Supply Remains Squeezed
Until a solution for citrus greening is found, imports will be key to keeping Florida’s citrus industry afloat. Domestic orange production has been declining steadily over the last two decades, with citrus greening disease being the leading cause of decreased acres and productivity. As the gap between domestic production and consumption has widened, imports have increased to boost dwindling domestic …
Rain Brings Relief but Brazil Orange Quality Still Low
Regular rains and mild weather in Brazil’s Citrus Belt of São Paulo and Triângulo Mineiro in late October brought relief for trees affected by prior lack of rain and high temperatures. The better weather may improve the quality of fruit that is still on the trees. But even with the return of rainfall, the 2024–25 orange crop has presented low …
Perricone Farms Acquires Natalie’s Orchid Island Juice Company
Perricone Farms, a craft juice company headquartered in California, announced its acquisition of Natalie’s Orchid Island Juice Company, based in Fort Pierce, Florida. Perricone Farms stated that the merger “strengthens both brands and enhances the ability to serve customers with excellence in quality and customer service coast-to-coast.” It added that the combined company will be able to take advantage of …
Seeking Early-Season Sweet Oranges
HLB has reduced citrus production across the board, but early varieties like Hamlin have taken an even bigger hit. Hamlin has been plagued by the disease and fruit drop, which has left a void in the juice-processing segment in the early season. Growers who have been replanting have mostly relied on later-season varieties like Valencia because it seems to be …