orange juice

Decline in 100% Fruit Juice Consumption

Ernie Neff Orange Juice

A new research report shows that Americans continue to consume fewer fruits and vegetables despite consistent dietary advice to the contrary. An accompanying decline in the consumption of 100% fruit juice, such as orange juice (OJ), is likely a significant contributor to the issue. The Produce for Better Health Foundation (PBH) reported in its “State of the Plate: America’s Fruit …

orange juice

New Dietary Guidelines Include Role for Juice

Ernie Neff Orange Juice

The newly released 2020–2025 Dietary Guidelines for Americans (DGA) continue to reinforce that nutrient-dense 100 percent fruit juices, such as orange juice (OJ), count as a fruit serving. They also continue to include 100 percent fruit juice as a part of a healthy dietary pattern. The guidelines support the incorporation of beverages such as 100 percent OJ into the daily …

Grapefruit Juice Demand Is Strong

Ernie Neff Grapefruit

There were numerous reports in 2020 about the significant increase in consumer demand for orange juice (OJ) at the retail level during the COVID-19 pandemic. But Florida Department of Citrus economist Marisa Zansler recently reported that “the same can be said about the significant increases in sales volumes of other citrus products … Notably, within the retail fruit juice category, …

Retail Orange Juice Prices and Sales on the Rise

Tacy Callies Orange Juice

The most recent Nielsen report reveals promising news for Florida retail orange juice (OJ) sales. During a recent Florida Department of Citrus (FDOC) webinar, Marisa Zansler, director of the FDOC Economic and Market Research Department, presented a summary of the second Nielson report for the 2020–21 citrus season through the four-week period ending Nov. 28. The report shows that OJ sales for …

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Disappointing Decision on Australia’s Juice Rating

Ernie Neff International, Orange Juice

Citrus Australia expressed disappointment at the Nov. 27 decision by state ministers to endorse a Health Star Rating system that gives diet cola a higher rating than fresh Australian juice. The Food Regulation Forum, comprised of ministers from every Australian state and territory, rejected Federal Agriculture Minister David Littleproud’s proposal to award fresh juice 4 stars in recognition of its …

Maintaining Orange Juice Momentum

Ernie Neff Orange Juice

The Florida Department of Citrus (FDOC) normally launches minimal programs during the first quarter of the fiscal year and instead focuses on strategic planning. This year, though, in order to continue to build upon the momentum of 2019-20, the FDOC and its advertising agency, Edible, launched a robust campaign to drive sales of 100 percent orange juice (OJ) at retail. …

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Citrus Australia Wants Juice Rating Reconsidered

Ernie Neff International, Orange Juice

Citrus Australia says the country’s state governments “will be asked to bring common sense to the Health Star Rating (HSR) system” at a meeting in November. The rating system currently rates diet soft drinks as healthier than fresh Australian juice. Industry bodies have contacted Senator Richard Colbeck, chair of the Australia and New Zealand Ministerial Forum on Food Regulation, asking …

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Orange Juice Import Impacts

Ernie Neff Orange Juice

Economist Tom Spreen discussed the impact of imports in the United States orange juice (OJ) market at the Sept. 16 Florida Citrus Commission meeting. Spreen is retired from the University of Florida Institute of Food and Agricultural Sciences. Spreen’s analysis began with increased imports in 2017 after Hurricane Irma struck Florida. Largely as a result of the storm, nearly 24 …

USDA to Buy Grapefruit Juice

Ernie Neff Industry News Release

The U.S. Department of Agriculture (USDA) recently announced plans to purchase grapefruit juice products for distribution to various food nutrition assistance programs. Purchases will be made to encourage the continued domestic consumption of these products by diverting them from the normal channels of trade and commerce. Solicitations will be issued in the near future, and will be available electronically through …

FDOC Efforts Successful in Moving More Juice

Tacy Callies Orange Juice

According to the Florida Department of Citrus (FDOC), sales of 100 percent orange juice (OJ) continue to show promising results. In the 4-week period ending Aug. 1, average year-over-year sales of total OJ increased 21 percent with 32.64 million equivalent gallons sold, per the latest Nielsen retail sales report. Sales of not-from-concentrate (NFC) OJ increased 27 percent for the period. …

Dietary Guidelines Report Is Positive for Fruit Juice

Ernie Neff Orange Juice

According to the Florida Department of Citrus (FDOC), the conclusions and statements presented in a federal report related to 100 percent fruit juice are positive. The first print of the federal Dietary Guidelines Advisory Committee (DGAC) report was released on July 15. This report will be used to develop the 2020-2025 Dietary Guidelines for Americans (DGA) later this year. These …

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Global Orange Juice Production to Drop

Ernie Neff International, Orange Juice

Global orange juice production for 2019-20 is estimated to slip 23 percent from last season, to 1.6 million tons, according to the U.S. Department of Agriculture’s Foreign Agricultural Service. Much of the blame falls on Brazil and Mexico, where fewer oranges are expected to be available for processing. Worldwide orange juice consumption is projected to be flat, though not down. …

Rootstock and Scion Affect Orange Juice Flavor

Tacy Callies Rootstocks, Scions

By Yu Wang, Fred Gmitter and Jude Grosser A major concern for the citrus industry is a significant decline in production due to huanglongbing (HLB). In addition to the production shortfalls are losses due to fruit rejection by packinghouses and juice processing plants as a result of inadequate size and low sugar content. Bitterness and metallic off flavors in the …

A New Baseline for Orange Juice Sales

Tacy Callies Orange Juice, sales

A new webinar presentation from the Florida Department of Citrus (FDOC) Economic and Market Research Department shows that U.S. orange juice (OJ) retail sales continue to remain up. A data source for the webinar is the FDOC Nielsen Topline Report #10 of the 2019-20 Season for the four-week period ending July 4, 2020. According to Marisa Zansler, director of FDOC’s …

Australia: Juice Gets Lower Health Rating Than Diet Cola

Ernie Neff International

Citrus Australia stated it is “vastly disappointed” with state ministers’ decision to remove the 5-star rating for fresh juice with no added sugar under the revised Health Star Ratings (HSR) system. The Food Regulation Forum, comprised of ministers from every Australian state and territory, on July 17 rejected Federal Agriculture Minister David Littleproud’s proposals to retain the current 5-star rating. …

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Juice Returning to Florida Welcome Centers

Ernie Neff Orange Juice

Florida orange and grapefruit juice will start flowing again in the state’s welcome centers on July 1. The Florida Citrus Commission (FCC) on June 17 approved a new contract with Visit Florida to provide not-from-concentrate citrus juice at the welcome centers for one year. The Florida Department of Citrus (FDOC), which the FCC oversees, will spend $250,000 to cover the …

orange juice

Orange and Grapefruit Juice Sales Still Up

Ernie Neff Market, Orange Juice

In a June 19 email to members of the citrus industry, Florida Citrus Commission (FCC) Chairman Ned Hancock noted that orange juice (OJ) sales climbed in the 2019-20 season. That’s noteworthy because OJ sales had been declining for years. Hancock reported that total OJ sales for the season beginning October 2019 are up by 10.4 percent with 309 million equivalent …

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Report on the Florida Orange Juice Market

Ernie Neff Orange Juice

A Florida Department of Citrus (FDOC) economist recently gave the Florida Citrus Commission a detailed report about Florida orange production and the not-from-concentrate (NFC) orange juice (OJ) market. On average, about 96 percent of the Florida orange crop is processed into OJ, said Marisa Zansler, director of economic and market research. Over the last five years, approximately 80 percent of …

Good News About Juice and Kids

Ernie Neff Orange Juice

Consumption of 100 percent fruit juice by preschoolers is associated with beneficial effects on whole fruit intake and diet quality, according to a recent study. The study by researchers with the Boston University School of Medicine also found that fruit juice consumption had no adverse effect on body mass index (BMI) during childhood and into adolescence. BMI is a measure …

Juice Imports, Fruit Prices and Production Costs

Ernie Neff Economics

In a recent presentation titled “Juice Imports, Fruit Prices and Cost of Production,” Ariel Singerman provided the price and yield required to break even growing oranges in Southwest Florida. “Average cultural cost of $1,847 requires prices for E&M (early and mid) and Valencias to be $2.31 and $2.01 per pound solids, respectively, just to break even,” the University of Florida …