The Florida Citrus Show is just a month away, scheduled for March 12. The event will be held at the University of Florida Institute of Food and Agricultural Sciences Indian River Research and Education Center and the U.S. Department of Agriculture-Agricultural Research Service U.S. Horticultural Research Laboratory in Fort Pierce. The seminar program offers a wealth of educational opportunities, and …
Florida’s Replanting Era: What it Means for OJ Demand
By Marisa Zansler Over the past year, there has been a discreet change occurring in the orange juice (OJ) aisle amid supply shortages. Some of the familiar OJ cartons have changed, not in name but in composition. With Florida’s smaller crop and limited global OJ supplies, Florida’s processors have stretched that limited supply by offering more products that blend OJ …
Consumer Trends, Dietary Guidelines and Florida Citrus Marketing
The Florida Department of Citrus (FDOC) global marketing team recently provided an update on consumer trends, dietary guidelines and FDOC marketing programs. CAUTIOUS CONSUMERS The team reported that consumer sentiment is stuck at historic lows, producing a cautious and concerned U.S. consumer. That has resulted in what the team called the “uncommitted shopper.” Essentially, shopping began to shift in 2025 …
Survey Seeks to Quantify Florida Freeze Damage
The University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) is asking Florida agriculturists to participate in a postfreeze damage assessment survey. The survey seeks information about the cumulative impacts of all freeze events that have impacted an operation in 2026. The survey requests the general location of the operation (county/ZIP code), commodity specific details including total acreage, affected …
Application Period to Open for Florida Disaster Relief Program
Florida Commissioner of Agriculture Wilton Simpson announced that beginning Feb. 25, Florida’s agricultural producers can apply for more than $600 million in disaster assistance for impacts from the 2023 and 2024 hurricane seasons. In addition, Simpson is asking the federal government for approval to use Florida’s disaster block grant program to immediately fund relief for agricultural producers impacted by the …
Elevate Your Knowledge at the Florida Citrus Show
The Florida Citrus Show has an excellent day of education and networking planned for citrus and specialty crop growers. One of the most timely talks will cover post-freeze production considerations for citrus growers. Learn what Extension resources are available to growers to assist in their recovery efforts. Citrus Research and Field Trial (CRAFT) programs have been a lifeline to growers …
Florida Citrus Growers Urged to Wait on Postfreeze Tree-Recovery Process
Florida citrus growers eager to expedite the recovery process for trees impacted by last weekend’s frigid temperatures need to wait. That is the message that Flavia Zambon, University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) assistant professor at the Indian River Research and Education Center, emphasized to the state’s citrus growers. Zambon was part of a virtual question-and-answer …
Top Florida Varieties and Rootstocks
Valencia SPB 1-14-19 remained the most propagated Florida citrus variety for at least the fourth straight year in 2024–25, according to the Florida Department of Agriculture and Consumer Services (FDACS). The FDACS Division of Plant Industry’s Bureau of Citrus Budwood Registration recently released the Citrus Budwood Annual Report 2024–25. The report is a highly detailed 44-page document. US-942 returned as …
Join the Fun at the Florida Citrus Show
The 2026 Florida Citrus Show provides great educational opportunities for both citrus and small fruit and vegetable growers. The event is also an excellent opportunity to network with peers and learn about the latest goods and services available from the industry. The trade show portion of the event will be presented again this year in a tailgate format, which has …
Florida Citrus Commission Hears Juice Trends and Appoints Leadership
The Florida Citrus Commission (FCC) on Jan. 21 received updates on citrus industry economic issues and appointed a chair and vice-chair. The FCC, whose members are appointed by Florida’s governor, is the governing board for the Florida Department of Citrus (FDOC). ORANGE JUICE (OJ)OJ retail sales trends for the four-week period through Dec. 27, 2025 show the price per …
Sharing CRAFT Knowledge at the Florida Citrus Show
The Citrus Research and Field Trial (CRAFT) Foundation has been a lifeline to Florida’s citrus industry in the battle against HLB. CRAFT’s programs provide incentives for new plantings and existing tree therapies in exchange for growers submitting data for those projects. CRAFT then analyzes that data for trends and potential solutions. Another key mission of CRAFT is sharing the results …
Florida Citrus Show Offers Opportunities for Small Fruit and Vegetable Growers, Too
The Florida Citrus Show returns on Thursday, March 12. In addition to citrus, the show has added educational seminars dedicated to small fruit and vegetable production to better serve growers in the region and beyond. The event will be held at the University of Florida Institute of Food and Agricultural Sciences Indian River Research and Education Center and the U.S. …
Register Today for the Florida Citrus Show
The Florida Citrus Show is scheduled for Thursday, March 12. The event will be held at the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) Indian River Research and Education Center and the U.S. Department of Agriculture (USDA) Agricultural Research Service U.S. Horticultural Research Laboratory in Fort Pierce. The Florida Citrus Show combines educational seminars for both citrus …
Planning Pest Management for Florida Citrus in 2026
By Lauren Diepenbrock Pest management is a year-round challenge in Florida citrus. But with knowledge of insect, mite and snail seasonal biology in relation to tree phenology, plans can be developed to protect fruit and maintain productive citrus trees. Populations of some highly problematic pests (Asian citrus psyllid and citrus leafminer) generally increase with flush/new growth development, so targeting peak …
Florida Citrus Marketing Efforts Updated
The Florida Citrus Commission’s (FCC) Global Marketing Committee in December provided an update on all Florida Department of Citrus (FDOC) marketing programs. The FCC, appointed by Florida’s governor, is the FDOC’s governing board. ORANGE JUICE Marketing programs for orange juice (OJ) included ongoing activities with the Tampa Bay Lightning and a media event held in New York City on Dec. …
Florida Citrus Extension Agent Retiring
The University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) recently announced the pending retirement of multi-county citrus Extension agent Chris Oswalt. Oswalt has been the agent for Polk and Hillsborough counties for decades. Michael Rogers, UF/IFAS statewide citrus research and Extension coordinator, said Oswalt “has faithfully served and greatly benefited numerous growers, researchers and his fellow Extension agents.” …
PIECES OF THE PAST: The Warmth of a Florida Christmas
By Brenda Eubanks Burnette There are Christmas memories that sparkle like tinsel and some that glow warm and steady, the way sunlight filters through a grove just after dawn. For many Florida families — mine included — Christmas has always smelled faintly of citrus and tasted of oranges fresh from the tree. Before the gifts were fancy and the stockings …
Florida Citrus Sales Continue To Take a Hit
The Florida Citrus Commission (FCC) on Dec. 17 heard about the continued declining sales of fresh Florida citrus and orange juice (OJ). Marisa Zansler, director of economic and market research for the Florida Department of Citrus (FDOC), presented the sales reports. The FCC serves as the governing board for the FDOC, which is tasked with marketing, research and regulation of …
CITRUS NURSERY SOURCE: New University of Florida Varieties Introduced
By Peter Chaires In July, the Florida Foundation Seed Producers Inc. (FFSP) advised the Florida Department of Citrus (FDOC) and the Florida Citrus Commission (FCC) of eight newly released University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) citrus varieties that may fall under F.S. 601.13 (4). This state statute provides the FCC with a first option to obtain …
What We’ve Learned From 20 Years of HLB Research in Florida
By Michael Rogers It has now been two decades since huanglongbing (HLB), or citrus greening, was first detected in Florida. That announcement in August 2005 changed everything for the Florida citrus industry. At the time, Florida citrus was still a global powerhouse. Less than a year earlier, HLB had been confirmed in Brazil, and we were aware of its devastating …





























