By Sarah Bostick Citrus growers are finding the need to diversify their marketing channels to stay competitive. Consumers are increasingly interested in learning about where their food comes from. It can be good business to diversify into markets designed to capture the attention of these consumers. CONNECTING WITH CONSUMERSTim and Hiedi Brown are third-generation owners of Brown’s Grove in Sarasota …
National OJ Day Is May 4
May 4 isn’t just for Star Wars fans; it’s also for orange juice lovers! Star Wars Day and National Orange Juice Day are both celebrated annually on May 4. Orange juice sales have surged in the past few months due to consumers wanting to support their immune systems with vitamin C during the COVID-19 pandemic. National OJ Day is the …
New CEU Article Now Available
With training classes cancelled due to COVID-19 social distancing requirements, restricted-use pesticide license holders are finding it challenging to get enough continuing education unit (CEU) credits to keep their licenses active. Help is here! Citrus Industry magazine has published a new CEU Central article. Read the article and pass the 20-question test to earn one free continuing education unit in …
Orange Juice Sales Still Surging
New reports from the Florida Department of Citrus (FDOC) Economic and Market Research Department show that U.S. orange juice (OJ) sales continue to surge. The FDOC’s “Retail Sales Trends: Report #7 of the 2019-20 Season Period Ending 04/11/2020” includes data from the Nielsen Topline Report. It shows average year-over-year (YOY) total OJ sales increased by 46 percent to 44.05 million …
Update on Georgia Citrus Production
The citrus industry in Georgia is quickly gaining ground. Extension agents from Fort Valley State University (FVSU), University of Georgia (UGA) and the University of Florida (UF) hosted a virtual conference on April 27 providing updates from UGA Extension on citrus production in Georgia. Topics discussed during the meeting included current citrus production numbers in Georgia, tree sources, yield forecasts …
Senators Join in Opposition Against Citrus Imports From China
On April 28, U.S. Sen. Marco Rubio and U.S. Sen. Rick Scott sent a letter to U.S. Secretary of Agriculture Sonny Perdue asking him to reverse a decision to let five varieties of citrus fruits be imported from China. The senators’ letter follows an April 24 letter from 17 U.S. representatives from Florida, who made the same request to Perdue. …
What Should I Plant?
Rick Dantzler has determined in conversations over the last few months “that the primary question on growers’ minds is, ‘What should I plant?’ And that really frames the discussion we [the Citrus Research and Development Foundation (CRDF) governing board] had regarding our plant improvement efforts going forward.” Dantzler is CRDF chief operating officer, and he was referring to discussions at …
Valencia Oranges Hit by Heavy Fruit Drop
Heavy fruit drop and weather issues reportedly could lead to reduction in Florida’s Valencia orange crop. Some in the citrus industry said COVID-19 issues in processing plants have also limited the intake of Valencias from groves, but the Florida Citrus Processors Association (FCPA) says that is not likely the case. “Processors have slowed down presumably due to COVID-19 … They …
FAWN Website Now Easier to Use
The Florida Automated Weather Network (FAWN), a University of Florida-operated service aiding agricultural decision-makers statewide since 1997, relaunched its website with a new look and additional features. “Our main goal in revamping the site was to make it more efficient for users,” said Rick Lusher, University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) project manager for FAWN. “One …
Growing Matters: Protecting Pollinators as Applications Increase
Pesticide applications are picking up as seasons progress across the country. The BeSure campaign, brought to you by the Growing Matters Coalition, is pointing out the communication that needs to be taking place to protect pollinators. University of Florida Entomologist Dr. Jamie Ellis said there are several things growers can do to help prevent any undue harm. Listen to Ellis’ …
The Economics of Mesh Bags for Protecting Young Citrus Trees
By Ariel Singerman The use of mesh bags has been proposed as a strategy for excluding Asian citrus psyllids to protect young citrus trees. The expected benefit of using mesh bags is increased yield by delaying HLB infection. A scientific experiment to evaluate the effectiveness of mesh bags started in February 2018. There are still many unknowns regarding yield, use …
How Arizona Has Avoided HLB
Although the Asian citrus psyllid (ACP) is found in Arizona at very low levels, the devastating huanglongbing (HLB) disease, also known as citrus greening, is not. John Caravetta, associate director of the Arizona Department of Agriculture (AZDA), discussed successful efforts to control the psyllid and prevent HLB from infecting orchards. Caravetta reported that “AZDA is conducting trapping for ACP in …
N95 Mask Shortage for Pesticide Applicators
According to Laurie Hurner, Highlands County Extension director and citrus Extension agent, some Florida growers have reported a shortage of N95 respirator masks. Hurner said many growers use those masks for pesticide application. Such masks have reportedly been in short supply for medical personnel nationwide during the COVID-19 pandemic. “With the COVID-19 virus, it is getting more and more difficult …
Tips for Citrus Grove Sellers
By Brian Beasley Current sellers of citrus groves are usually seasoned growers. They understand and practice the best horticultural activities based on a grove’s income potential. If the grove is profitable, they usually provide premium caretaking. If the grove is not profitable, growers may augment cash flow needs to ensure relatively healthy trees capable of setting a good crop. Sometimes …
PIECES OF THE PAST: Fond Family Memories
By Brenda Eubanks Burnette I recently went to the funeral of Pate Snively, who was a longtime Winter Haven resident and citrus grower. I attended school with several of his nephews but got to know Snively when I was ending my reign as the Florida Citrus Queen in 1982. I was offered the opportunity to sell ads in our program …
Watch Out for Invasive Species
By Clint Thompson April is Invasive Plant Pest and Disease Awareness Month, and the United States Department of Agriculture (USDA) wants help in identifying invasive species that threaten the food supply and cause plant diseases. Samantha Simon, USDA’s executive director of emergency and domestic programs, says invasive species can threaten agriculture and many farming operations, especially in the Southeast. She …
Sneak Peek: May 2020 Citrus Industry Magazine
Drought conditions this spring have brought renewed attention to the importance of irrigation for Florida citrus growers. The May issue of Citrus Industry magazine includes two articles on irrigation that will help growers make the most of their water resources. In the first article, growers will learn tips on how to keep their irrigation systems properly maintained. University of Florida …
Georgia Also Opposes China Citrus Imports
Like several organizations in Florida, the Georgia Citrus Association (GCA) has asked the U.S. Department of Agriculture (USDA) to reverse its decision to allow fresh citrus from China into the United States. GCA President Lindy Savelle asked for the reversal and expressed “strong opposition” to the April 15 USDA decision in an April 17 letter to U.S. Secretary of Agriculture …
UF/IFAS Working Through COVID-19
Whether in the field or from home, University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) citrus staffers are working for growers throughout the COVID-19 pandemic. Michael Rogers, director of the UF/IFAS Citrus Research and Education Center at Lake Alfred, tells how. “We still are doing business right now,” Rogers says. “IFAS continues to provide support in any way …
FDOC E-Commerce Campaign Drives OJ Sales
At the beginning of the year, the Florida Department of Citrus (FDOC) launched a new marketing campaign concentrated on driving sales of 100 percent orange juice. The effort includes targeted digital and social media ads that connect consumers directly with online retailers like Amazon, Walmart, Target and Instacart. The campaign emphasizes the role that 100 percent orange juice plays in …