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Below you'll see everything we could locate for your search of “Florida”
Florida’s soils present unique challenges for growers. The soils vary widely from nutrient-poor sandy to highly organic soils, depending on location. These conditions make it difficult to sustainably manage agriculture in a way that supports food production, environmental health and a strong economy. To address these challenges, University of Florida (UF) researchers are leading a four-year study supported by a $749,999 …
The Florida Citrus Commission (FCC) on May 20 approved a $250,000 contract with Visit Florida to continue providing free orange juice at Florida welcome centers on interstate highways. The FCC serves as the governing board for the Florida Department of Citrus (FDOC), which performs marketing, research and regulatory functions for the state’s citrus industry. Visit Florida, the state’s official destination …
The Florida Department of Citrus (FDOC) presented marketing plans for the 2026–27 season at the May 20 meeting of the Florida Citrus Commission (FCC). The FCC serves as the FDOC’s governing board. ORANGE JUICE Florida orange juice will continue to be positioned as the original wellness drink. The marketing effort will be aimed at juice consumers and health professionals. The …
As the drought deepens across Florida, water management districts are issuing tighter watering rules. Water-shortage orders may be issued when temporary reductions in surface and ground water uses are necessary to protect water resources from serious harm. As of May 15, the state’s water management districts were operating under the following conditions: A May 14 U.S. Drought Monitor map of …
Florida Citrus Mutual hosted its spring informational meeting for growers at Golden Ridge Groves in Alturas on May 13. Golden Ridge Groves is growing fresh fruit in citrus under protective screen and recently added you-pick and agritourism options for the public. Steven Hall, executive director of the Citrus Research and Field Trial (CRAFT) Foundation, gave an update and recounted the …
Florida Citrus Mutual (FCM) recently compiled a question-and-answer (Q&A) document about the 2026 Florida Block Grant Disaster Relief program. The document has answers from grant administrators to citrus grower questions. It covers eligibility, production loss thresholds, base-year considerations and more. Some key points from the document include: See the full Q&A document here. Source: FCM Sponsored ContentMake a Plan to …
April and May are typically the driest months in Florida. But South Florida crop consultant Gene McAvoy said conditions are dire even for this time of the year. “We haven’t had a drought like this in 20 years, at least,” McAvoy said. “We didn’t have much of a rainy season. It’s really impacting citrus. You do irrigate trees, but you’re …
The University of Florida Institute of Food and Agricultural Sciences Mid-Florida Research and Education Center in Apopka hosted the 11th annual Florida Agricultural Policy Outlook Conference on April 16. The event covered a range of subjects critical to farmers. Sen. Keith Truenow (FL-13) discussed the passage of the Florida Farm Bill and its benefits to farmers. The legislation, signed by …
The Florida Citrus Show marked another successful event in March in Fort Pierce. The show provided attendees with a fun, informative day to learn about citrus and specialty crops while engaging with exhibitors during the tailgate-style trade show. CRAFT UPDATE Citrus Research and Field Trial (CRAFT) programs have been very popular with growers and have incentivized new citrus plantings across …
Matt Joyner, executive vice president and chief executive officer of Florida Citrus Mutual (FCM), reported on a recent trip that he, FCM President Kevin Koppleman and other FCM staff members made to Washington, D.C. Citrus Research and Field Trial Foundation Executive Director Steven Hall accompanied the group. During their visit, the National Citrus Council convened to discuss challenges facing citrus. …
Despite a winter freeze in Florida that many thought would reduce the citrus crop, the April 9 federal citrus forecast increased production estimates for all Florida varieties. The forecast by the U.S. Department of Agriculture National Agricultural Statistics Service (USDA NASS) also included forecasts for other U.S. citrus-producing states. FLORIDAThe new orange forecast for Florida is 12.2 million boxes, up …
It can be challenging to be a Florida citrus grower and find optimism in today’s economic and production climates. After more than 20 years of dealing with citrus greening disease, it is understandable for growers to be downtrodden. But one grower sees some positivity. Daniel Hunt, with Hunt Bros. in Lake Wales, was cautiously optimistic when discussing the future of …
According to Saunders Land’s annual Lay of the Land Market Report, there were 79 Florida citrus land transactions in 2025 totaling 20,352 acres. Pricing ranged from $3,936 to $56,003 per acre. The average price per acre was $13,788. Sales ranged in size from 9.81 acres to 4,633.47 acres. Notable large transactions included a 4,633.47-acre sale in Charlotte County for $41.9 …
The Florida Citrus Commission’s (FCC) Global Marketing Committee on March 18 reported on several Florida Department of Citrus (FDOC) marketing efforts. FLORIDA ORANGE JUICE The committee reported that attributed Florida orange juice (OJ) sales have reached $36.15 million to date with 2.73 million units sold, exceeding the attributed sales goal of $35 million. To further advance the True Original campaign, …
The Florida Farm Bill, signed into law on March 23 by Gov. Ron DeSantis, combines the Citrus Research and Development Foundation (CRDF) with the Citrus Research and Field Trial (CRAFT) Foundation. The law will take effect July 1. CRDF Chief Operating Officer Rick Dantzler cited some of the bills provisions pertaining to the merge: Dantzler reported that reasons cited for the …
The Florida Citrus Commission (FCC) on March 18 responded affirmatively to citrus industry requests for increased marketing allocations for domestic fresh citrus and for limited promotions in some export markets. The FCC is the governing board for the Florida Department of Citrus (FDOC). DOMESTIC FRESH CITRUS The FDOC reported that a request from Florida Citrus Mutual for allocating more of …
The Florida Citrus Show provided an opportunity for Citrus Research and Field Trial Foundation (CRAFT) Executive Director Steven Hall to share the organization’s accomplishments and future plans. Hall moderated a panel discussion and spoke about the organization’s work. “Thanks to Florida Agriculture Commissioner Wilton Simpson, Senate President Ben Albritton, the Florida Legislature and Gov. Ron DeSantis, we’ve been able to …
The Florida Ag Coalition has asked President Donald Trump for supplemental federal disaster assistance through a state-administered block grant for Florida farmers and ranchers impacted by recent freezes. The coalition represents agricultural producers and organizations across the state. The request was made in a March 9 letter. The letter noted that Florida Agriculture Commissioner Wilton Simpson on Feb. 20 indicated …
The AgNet Media team extends a heartfelt thank-you to all of the exhibitors, sponsors, speakers, attendees and, most importantly, the growers who made the Florida Citrus Show such a special and successful event. Events like the Florida Citrus Show are about more than just gathering together for a day. They are about creating a space for growers to continue learning, …
Florida Commissioner of Agriculture Wilton Simpson on March 3 hailed the Florida Legislature’s passage of the 2026 Florida Farm Bill, SB 290. According to Simpson, the bill sponsored by Sen. Keith Truenow and Rep. Danny Alvarez supports and defends Florida agriculture, strengthens public safety and protects natural resources and rural lands. Truenow declared agriculture to be “the foundation of our …
