A Florida Citrus Commission (FCC) meeting was held on June 10 at the Florida Citrus Industry Annual Conference in Bonita Springs. At the meeting, Florida Department of Citrus (FDOC) Executive Director Shannon Shepp reported that the FDOC’s True Original campaign for orange juice (OJ), along with marketing agency Padilla, recently received the Best of Show award from the National Agri-Marketing …
Honors Bestowed at Florida Citrus Industry Annual Conference
During the Florida Citrus Industry Annual Conference, Ned Hancock was presented with the Citrus Achievement Award trophy during a special ceremony at the event’s industry luncheon. Hancock was selected as this year’s winner for his years of dedicated service to the industry and optimism that the industry will overcome HLB and other challenges. In his acceptance speech, Hancock spent much …
Consumer Insights on Florida Citrus
Marisa Zansler, Florida Department of Citrus (FDOC) director of economic and market research, reported on citrus economic issues at the June Florida Citrus Commission meeting. Her report included consumer perceptions and intentions. ORANGE JUICE Zansler’s reported findings regarding orange juice (OJ) included: FRESH FRUIT Zansler shared the following findings regarding fresh Florida citrus: Source: FDOC Sponsored ContentTake Advantage of Rising …
IMG and Mixon Form Florida Grapefruit Partnership
IMG Citrus and Mixon Family Citrus have announced a partnership to serve Florida grapefruit customers around the world. The partnership combines Mixon’s citrus under protective screen (CUPS) production with IMG’s experience marketing grapefruit across North America, Europe and Asia. Both entities are multigenerational Florida agribusiness families. The partnership is expected to account for more than half of Florida’s fresh grapefruit …
Agriculture Victories in Florida Budget
Florida Commissioner of Agriculture Wilton Simpson on June 2 highlighted the major agriculture victories included in the Florida Legislature’s 2026–27 state budget. CITRUS INDUSTRY Florida’s citrus industry received $196 million to support research, cost-share for equipment and infrastructure improvements at citrus nurseries and packinghouses, and the production and increased availability of healthy citrus rootstock. “Florida’s citrus industry remains resilient because …
Legislators Seek $3.5 Billion for Florida Freeze Assistance
U.S. Senators Rick Scott and Ashley Moody of Florida on June 2 introduced the Florida Freeze Disaster Assistance Act. Congressman Scott Franklin of Florida is leading the bill in the U.S. House of Representatives. This past winter, Florida’s agricultural producers faced consecutive weeks of subzero temperatures during the state’s peak citrus, berry and corn-growing season, amounting to more than $3 …
Florida Citrus Payment Details for Specialty Crop Assistance Program
The U.S. Department of Agriculture (USDA) on May 29 announced payment rates and the enrollment period for the Assistance for Specialty Crop Farmers (ASCF) Program. The USDA will issue $1.625 billion in payments to eligible specialty crop producers in response to elevated input costs and market disruptions resulting from foreign competitors engaging in unfair trade practices that impeded specialty crop …
Florida Allocates Almost $200 Million for Citrus Recovery
The Florida Legislature on May 29 approved nearly $196 million as part of the 2026–27 fiscal year budget to accelerate the recovery of Florida’s citrus industry. The expenditure includes $160 million for the Citrus Research and Field Trial (CRAFT) Foundation to expand field trials and support new plantings. It also provides $4.5 million to advance basic research through the Citrus Research and …
Could Volcanic Rock Dust Improve Florida Crops and Soil?
Florida’s soils present unique challenges for growers. The soils vary widely from nutrient-poor sandy to highly organic soils, depending on location. These conditions make it difficult to sustainably manage agriculture in a way that supports food production, environmental health and a strong economy. To address these challenges, University of Florida (UF) researchers are leading a four-year study supported by a $749,999 …
OJ to Keep Flowing at Florida Welcome Centers
The Florida Citrus Commission (FCC) on May 20 approved a $250,000 contract with Visit Florida to continue providing free orange juice at Florida welcome centers on interstate highways. The FCC serves as the governing board for the Florida Department of Citrus (FDOC), which performs marketing, research and regulatory functions for the state’s citrus industry. Visit Florida, the state’s official destination …
Florida Citrus Marketing Plans Presented for 2026–27
The Florida Department of Citrus (FDOC) presented marketing plans for the 2026–27 season at the May 20 meeting of the Florida Citrus Commission (FCC). The FCC serves as the FDOC’s governing board. ORANGE JUICE Florida orange juice will continue to be positioned as the original wellness drink. The marketing effort will be aimed at juice consumers and health professionals. The …
Water-Shortage Orders Issued in Florida
As the drought deepens across Florida, water management districts are issuing tighter watering rules. Water-shortage orders may be issued when temporary reductions in surface and ground water uses are necessary to protect water resources from serious harm. As of May 15, the state’s water management districts were operating under the following conditions: A May 14 U.S. Drought Monitor map of …
Florida Citrus Mutual Hosts Spring Grower Meeting
Florida Citrus Mutual hosted its spring informational meeting for growers at Golden Ridge Groves in Alturas on May 13. Golden Ridge Groves is growing fresh fruit in citrus under protective screen and recently added you-pick and agritourism options for the public. Steven Hall, executive director of the Citrus Research and Field Trial (CRAFT) Foundation, gave an update and recounted the …
Florida Block Grant Disaster Relief Questions Answered
Florida Citrus Mutual (FCM) recently compiled a question-and-answer (Q&A) document about the 2026 Florida Block Grant Disaster Relief program. The document has answers from grant administrators to citrus grower questions. It covers eligibility, production loss thresholds, base-year considerations and more. Some key points from the document include: See the full Q&A document here. Source: FCM Sponsored ContentTake Advantage of Rising …
Florida Drought Triggers Emergency Loan Availability
April and May are typically the driest months in Florida. But South Florida crop consultant Gene McAvoy said conditions are dire even for this time of the year. “We haven’t had a drought like this in 20 years, at least,” McAvoy said. “We didn’t have much of a rainy season. It’s really impacting citrus. You do irrigate trees, but you’re …
Florida Ag Policy Conference Focused on Key Programs
The University of Florida Institute of Food and Agricultural Sciences Mid-Florida Research and Education Center in Apopka hosted the 11th annual Florida Agricultural Policy Outlook Conference on April 16. The event covered a range of subjects critical to farmers. Sen. Keith Truenow (FL-13) discussed the passage of the Florida Farm Bill and its benefits to farmers. The legislation, signed by …
Florida Citrus Show: A Day of Education and Enjoyment
The Florida Citrus Show marked another successful event in March in Fort Pierce. The show provided attendees with a fun, informative day to learn about citrus and specialty crops while engaging with exhibitors during the tailgate-style trade show. CRAFT UPDATE Citrus Research and Field Trial (CRAFT) programs have been very popular with growers and have incentivized new citrus plantings across …
Florida Citrus Mutual Reports on Washington Visit
Matt Joyner, executive vice president and chief executive officer of Florida Citrus Mutual (FCM), reported on a recent trip that he, FCM President Kevin Koppleman and other FCM staff members made to Washington, D.C. Citrus Research and Field Trial Foundation Executive Director Steven Hall accompanied the group. During their visit, the National Citrus Council convened to discuss challenges facing citrus. …
Forecast Projects Increased Florida Citrus Crops
Despite a winter freeze in Florida that many thought would reduce the citrus crop, the April 9 federal citrus forecast increased production estimates for all Florida varieties. The forecast by the U.S. Department of Agriculture National Agricultural Statistics Service (USDA NASS) also included forecasts for other U.S. citrus-producing states. FLORIDAThe new orange forecast for Florida is 12.2 million boxes, up …
Florida Citrus Grower Cautiously Optimistic
It can be challenging to be a Florida citrus grower and find optimism in today’s economic and production climates. After more than 20 years of dealing with citrus greening disease, it is understandable for growers to be downtrodden. But one grower sees some positivity. Daniel Hunt, with Hunt Bros. in Lake Wales, was cautiously optimistic when discussing the future of …





























