The Florida Citrus Commission (FCC) on Jan. 21 received updates on citrus industry economic issues and appointed a chair and vice-chair. The FCC, whose members are appointed by Florida’s governor, is the governing board for the Florida Department of Citrus (FDOC). ORANGE JUICE (OJ)OJ retail sales trends for the four-week period through Dec. 27, 2025 show the price per …
Florida Processed Citrus Standards Relaxed
The Florida Citrus Commission (FCC) on Oct. 22 temporarily eased maturity standards for processed oranges and processed grapefruit. The Florida Citrus Processors Association and Florida Citrus Mutual requested the changes, which were enacted by emergency rulemaking. The Florida Department of Citrus (FDOC), which the FCC governs, reported the maturity standard changes and the dates they are in effect. ORANGES For …
Keeping the Momentum Going
Florida Citrus Commission (FCC) Chairman Steve Johnson recently cited ways the Florida Department of Citrus (FDOC) has been helping keep momentum going for Florida citrus. During the Sept. 23–26 International Citrus and Beverage Conference, Marisa Zansler (FDOC director of economic and market research) gave a citrus outlook and marketing update to key stakeholders in the beverage market. The overarching message …
FDOC Announces New Partnership With Tampa Bay Lightning
The Florida Department of Citrus (FDOC) has partnered with the Tampa Bay Lightning and Benchmark International Arena to promote Florida orange juice (OJ). Throughout the 2025-26 season, fans will enjoy Florida OJ in fresh ways, including in-arena mocktails, pregame giveaways and interactive product sampling stations at Ford Thunder Alley and Publix Plaza. Lightning fans will also see and experience Florida …
Florida Department of Citrus Budget Gets a Boost
The Florida Citrus Commission (FCC) on June 30 unanimously approved a $22.903 million 2025–26 preliminary operating budget for the Florida Department of Citrus (FDOC). That’s a $1.4 million increase over the previous fiscal year’s budget. The increase from the prior year is a result of $1.1 million due to projects funded by additional state general revenue appropriations and a $356,000 …
How Less Snacking Can Benefit Florida Citrus
Florida Citrus Commission Chairman Steve Johnson noted that recent media articles have reported that consumers are snacking less. He said causes behind this trend of snacking less are the costs of food or concerns about finances. Another reason is a growing desire to eat healthier and reduce the consumption of foods with additives and artificial dyes. Florida Department of Citrus …
State Aims to Help Florida Citrus
Florida Citrus Commission (FCC) Chairman Steve Johnson recently wrote about Florida Department of Citrus (FDOC) and state legislative efforts to help rejuvenate the Florida citrus industry. Johnson described the efforts in a column titled “The Four Rs of Florida Citrus Right Now: Reset. Replant. Renew. Renaissance.” FDOC INITIATIVES Johnson listed the following efforts by the FDOC: WORKING WITH THE LEGISLATURE …
Governor Names Florida Citrus Commissioners
Florida Gov. Ron DeSantis recently appointed five new members to the Florida Citrus Commission (FCC) and reappointed five members. The new appointees are Emma Ezell, Sean Frielich, Vernon Hollingsworth III, Daniel Hunt and Melanie Ressler. Steve Johnson, Carlos Martinez, William Poulton, Daniel Sutton and John “Patrick” Schirard were reappointed. The FCC is the governing board of the Florida Department of …
Crop Transformation Center in Full Swing
By J. Scott Angle, jangle@ufl.edu, @IFAS_VP About 18 months ago, Matt Joyner, Kyle Story, Morgan McKenna Porter, Emery Smith and other Florida citrus leaders visited me in Gainesville. Together, we shaped an idea to accelerate our search for solutions to HLB. The idea is already reality. The University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) Crop Transformation Center …
Florida Citrus Commission Actions and HLB
Florida Citrus Commission (FCC) Chairman Steve Johnson recently discussed HLB and several actions and reports from the commission’s December 2024 meeting. The FCC is the governing board of the Florida Department of Citrus. “For almost two decades, we’ve been in a season of fighting HLB, and that fight (while the war is far from over) is changing,” Johnson said. “The tools …
Citrus Commission Approves Budget and Other Actions
The Florida Citrus Commission (FCC) in October approved a 2024–25 operating budget for the Florida Department of Citrus (FDOC) and heard about marketing programs the budget will fund. The FCC also approved citrus varieties to be included in the 2024 Program for Expedited Propagation. BUDGET AND ASSESSMENT RATES The FCC approved a $21.75 million operating budget for the FDOC. It …
Positive Perspectives on the Florida Citrus Season
By Steve Johnson The first U.S. Department of Agriculture crop forecast of the season was announced on Oct. 12. While the forecast arrived on a stormy day, the numbers were radiant rays of sunshine for our growers, and the Florida citrus industry as a whole. Every member of this industry knows there are still hurdles to clear, and there will …
Social Media to Promote Florida Gift Fruit
The majority of the Florida Department of Citrus’ (FDOC) $58,200 budget for gift fruit marketing in 2023–24 will fund promoted social media content. FDOC Global Marketing Manager Katelynn Long told the Gift Fruit Shippers Advisory Council Oct. 11 that the budget also includes influencer partnerships, media relations releases and content development and administration. Long said the FDOC plans to focus …
Telling the World About Florida Citrus
A delegation from Japan’s Yamano & Associates recently visited Florida to meet with exporters and get an inside look at the future of the Florida citrus industry. That visit led Florida Citrus Commission (FCC) Chairman Steve Johnson to write the following commentary about the importance of Florida citrus worldwide: The company (Yamano) has been the Florida Department of Citrus’ (FDOC) …
Japanese Agency Tours Florida Citrus Industry
Yamano & Associates, Florida Department of Citrus (FDOC) partner agency in Japan for over 40 years, recently concluded an educational tour in Florida, continuing its efforts to explore and engage with key individuals in the Florida citrus industry. The two-day tour provided the agency with a unique opportunity to closely observe the operations and processes involved in the Florida citrus …
Citrus Commission Chairman: Marketing Programs Work
Florida Citrus Commission (FCC) Chairman Steve Johnson recently shared his thoughts on the Florida Department of Citrus’ (FDOC) marketing programs. “As the budget has decreased over the past couple of years, and into next year, the FCC has placed a stronger emphasis on the need for the FDOC to utilize data to track their programs,” said Johnson. “Performance has played …
Florida Budget Includes $65 Million for Citrus
This year’s Florida state budget, established by the Legislature in early May, is the largest in history at nearly $115 billion. Florida Citrus Mutual (FCM) reported that approximately $65 million was allocated to the citrus industry. FCM itemized what was allocated to the citrus industry prior to Gov. Ron DeSantis signing the budget: Additionally, the Department of Agriculture package bill …
Citrus Growers Speak Up at Farm Bill Meeting
Citrus growers discussed their challenges and voiced their needs during a farm bill listening session held April 24 in Newberry, Florida. Glenn ‘GT’ Thompson (PA-15), chairman of the House Committee on Agriculture, along with bipartisan members, including Rep. Kat Cammack (FL-03), Rep. Darren Soto (FL-09), Rep. Austin Scott (GA-08), Rep. Doug LaMalfa (CA-01) and Rep. Chellie Pingree (ME-01), listened to …
Florida Processed Orange Standards Reduced
The Florida Citrus Commission (FCC) on Feb. 22 reduced processed orange maturity standards for the remainder of this season due to the negative effects of 2022’s Hurricane Ian. The emergency rule, proposed by the Florida Department of Citrus (FDOC), requires that all processed oranges have a Brix value of no less than 7.0. The rule also stipulates that there shall …
Florida Citrus Commissioners Reappointed
Gov. Ron DeSantis on Aug. 5 announced the reappointment of the nine members of the Florida Citrus Commission. They are: CHRISTOPHER GROOMGroom is chief operating officer of Florida’s Natural Growers. He serves as vice president and treasurer of Florida’s Natural Growers Foundation. Groom earned his bachelor’s degree in economics and Hispanic studies from Northwestern University and his master’s degree in …





























