budding

Budding Arrival in Brazil Raises Citrus Greening Concern

Daniel CooperBrazil, Citrus Greening

According to Fundecitrus, the arrival of budding in orange groves marks a critical period for Brazilian citrus growers. The budding process intensifies with the onset of rain, requiring more rigorous control of the psyllid that feeds on buds and transmits the bacteria that causes citrus greening. The budding period, which runs from July to October in Brazil, accounts for between …

global

Strong Growth for Global OJ Market Projected

Daniel CooperInternational, Orange Juice

The global orange juice (OJ) market is anticipated to expand from $3.5 billion in 2024 to $5.8 billion by 2034, according to a Global Insight Services report. According to the report, global OJ volume, estimated at 1.7 million metric tons in 2024, is forecast to reach 2.1 million metric tons by 2028. The OJ market is witnessing dynamic growth, primarily …

delegation

Fundecitrus Hosts California Delegation

Daniel CooperBrazil, California Corner, International

Brazil’s Fundecitrus recently hosted a delegation of approximately 20 agricultural leaders from California. Karen Ross, secretary of the California Department of Food and Agriculture, led the delegation. The group visited Brazil to learn more about Fundecitrus’ research, education, training and sustainability initiatives focused on citrus farming. The Californians participated in technical discussions with researchers and took a tour of Fundecitrus’ …

Performance

CUPS Performance Continues to Shine

Daniel CooperCUPS

Citrus under protective screen (CUPS) performance in Florida got a big thumbs up from researcher Arnold Schumann in a virtual presentation on Aug. 7. Schumann, a University of Florida Institute of Food and Agricultural Sciences professor, reported on findings from his research at the Citrus Research and Education Center (CREC) as well as commercial CUPS in Florida. Schumann’s summary of …

fda

FDA Proposes OJ Brix Reduction

Daniel CooperOrange Juice, Regulation

In response to a 2021 Florida citrus industry petition, the federal Food and Drug Administration (FDA) has proposed reducing the minimum Brix of pasteurized orange juice (OJ) from 10.5% to 10%. Brix is a measurement of sugar content. The FDA established a standard of identity (SOI) for pasteurized OJ in 1963 to protect the interests of consumers and reflect their …

Research Renders Reasons to Replant

Tacy CalliesCitrus, planting, Research

By J. Scott Angle, jangle@ufl.edu, @IFAS_VP Growing up in Polk County, Emily Worbington saw the groves disappearing. She passed more and more rooftops as she drove around Auburndale. In nearby Eagle Lake, Joe Volpe watched trees vanish, too. In fact, he tore out trees himself in his family’s century-old grove. “It broke my heart,” he says. PERSONAL PURSUITSWorbington and Volpe’s …

oj

Brazilian OJ: Low Volume, Record Revenue

Daniel CooperBrazil, Orange Juice

Brazil’s Center for Advanced Studies on Applied Economics (CEPEA) recently reported that the volume of Brazilian orange juice (OJ) exported in 2024–25 was historically small, but revenues set a record. CEPEA stated there was limited production of high-quality Brazilian oranges in 2024–25. As a result, the juice industry had difficulty producing juice that is compatible to standards required by international …

trunk injection

The Potential of Trunk Injection for Fresh Market Citrus

Daniel CooperFresh, HLB Management

By John M. Chater Citrus tree trunk injection of antibiotics has been recently and widely used in Florida. The success of oxytetracycline (OTC) in sweet orange to mitigate huanglongbing (HLB or citrus greening) disease has been documented by the laboratory of Ute Albrecht, associate professor at the University of Florida. Some results suggest that OTC injection can improve Brix, ratio, …

carbon stock

Biomass and Carbon Stock in Brazil’s Orange Trees

Daniel CooperBrazil, Research

Fundecitrus and Embrapa Territorial carried out a joint scientific research project to quantify carbon stocks and identify wildlife in Brazil’s Citrus Belt of São Paulo and Triângulo/Southwest Minas Gerais. The work, supported by resources from Innocent Drinks, resulted in the publishing of an article titled “Estimating biomass and carbon stock in orange trees (Citrus sinensis L. Osbeck) of the São …

orange market

Trends Shaping Australia’s Orange Market

Daniel CooperInternational

According to a new report from ResearchAndMarkets.com, Australia’s orange market size is projected to grow at a compound annual growth rate of 2.2% between 2025 and 2034. The Australia Orange Market Forecast 2025–2034 report attributes this to the growing number of health-conscious consumers seeking nutrient-rich foods and beverages. The increasing shift toward natural and functional foods has boosted the demand …

july

Sneak Peek: July 2025 Citrus Industry

Daniel CooperSneak Peek

A July Specialty Crop Grower magazine article explores the potential of trunk injection for fresh market citrus. While trunk injection of oxytetracycline has become a common practice in Florida citrus grown for juice, growers of fresh market varieties have expressed interest in this HLB-management tool. Therefore, University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) researchers are studying trunk …

replanting

Florida Department of Citrus Presents Replanting Strategy

Daniel CooperFlorida Department of Citrus, planting

At the June Florida Citrus Commission meeting, Florida Department of Citrus Director of Economic and Market Research Marisa Zansler presented a strategic overview of the economic case for citrus replanting. Her presentation focused on how targeted investments in grove restoration, supported by aligned Florida-centric marketing and infrastructure protection, can stabilize the industry and position it for long-term viability at a …

lemon selections

Seven Lemon Selections Under Study

Daniel CooperCalifornia Corner, lemons

In a recent webinar, Tracy Kahn provided details about seven lemon selections undergoing Citrus Research Board trials at four California locations. Kahn is the Givaudan Citrus Variety Collection endowed chair at the University of California, Riverside (UCR). The information she presented included the selections’ compatibility with various rootstocks. All of the lemon selections are irradiated and described as seedless, except …

São Paulo

Fundecitrus Honors São Paulo Ag Secretary

Daniel CooperAwards, Brazil

Brazil’s Fundecitrus recently led a tribute to Guilherme Piai, secretary of agriculture and supply of the state of São Paulo. The recognition of the secretary’s support in the fight against citrus greening occurred during the opening ceremony of the 50th Expocitrus/46th Citrus Week. Fundecitrus Executive Director Juliano Ayres presented Piai with a symbolic trophy in gratitude for his work and …

plan

Florida Department of Citrus 2025–26 Marketing Plan

Daniel CooperFlorida Department of Citrus, Marketing

The Florida Department of Citrus marketing team on May 21 presented its 2025–26 global marketing plan to the Florida Citrus Commission, the department’s governing board.  The team stated that it plans to expand on the True Original campaign to reinforce the value of Florida orange juice (OJ) for modern juice consumers and health professionals. To reach and engage health professionals, …

snacking

How Less Snacking Can Benefit Florida Citrus

Daniel CooperFlorida Department of Citrus, Marketing

Florida Citrus Commission Chairman Steve Johnson noted that recent media articles have reported that consumers are snacking less. He said causes behind this trend of snacking less are the costs of food or concerns about finances. Another reason is a growing desire to eat healthier and reduce the consumption of foods with additives and artificial dyes.  Florida Department of Citrus …

Millennium Block

Millennium Block Research Update

Daniel CooperIndian River, Rootstocks, Varieties

Flavia Zambon, assistant professor with the University of Florida Institute of Food and Agricultural Sciences, recently provided an update about Millennium Block research at the Indian River Research and Education Center. The block, established in 2019–20, is a large-scale, 5,500-tree trial seeking HLB-tolerant citrus varieties. Zambon says some varieties in the trial are showing strong fruit attributes without the need …

life

PIECES OF THE PAST: A Way of Life

Daniel CooperPieces of the Past

By Brenda Eubanks Burnette The citrus industry drew people to Florida with dreams of wealth and retirement, which eventually brought with it substantial economic development from the hardy pioneers who chose to make Florida their home. Their livelihood was widely marketed by not only the citrus packinghouses who sold their fruit, but also by their respective chambers of commerce and …

top

Donaldson: Potential Alternative to Hamlin in OJ

Daniel CooperOrange Juice, Varieties

U.S. Department of Agriculture-Agricultural Research Service (USDA-ARS) scientists are studying the possibility of the Donaldson sweet orange replacing the HLB-ravaged Hamlin in orange juice (OJ). The scientists work at the U.S. Horticultural Research Laboratory in Fort Pierce, Florida. While assessing citrus trees with oranges that might be used for commercial OJ production, the scientists found the Donaldson tree at the …