demand

Declining Demand for Orange Juice

Daniel CooperEconomics, Orange Juice

In a recent forecast of a challenging 2026–27 season for the global orange juice (OJ) market, Rabobank addresses the expected continued decline in OJ demand. Edited excerpts from the Rabobank report follow: Demand for OJ shows no signs of recovery. Although global frozen concentrated orange juice (FCOJ) and not from concentrate (NFC) prices have been trending downward since early 2025, …

supply

Forecast for 2026–27 Global Orange Juice Supply

Daniel CooperForecast, International, Orange Juice

Rabobank recently forecast a challenging 2026–27 harvest year for the global orange juice (OJ) industry. It reported that while global supply is forecast to contract, the ongoing decline in OJ demand is likely to continue. As a result, global frozen concentrated orange juice (FCOJ) prices are expected to struggle to recover sustainably. This article, focusing on OJ supply, consists of …

Orange Juice

Orange Juice: A Fruit or a Sugar-Sweetened Beverage?

Daniel CooperOrange Juice

A recent international nutrition symposium concluded that evidence supports classifying 100% fruit juice — including 100% orange juice — as a form of fruit rather than as a sugar-sweetened beverage. Unlike sugar-sweetened beverages, 100% orange juice contains naturally occurring sugars from the fruit itself, with no added sugar, the Florida Department of Citrus (FDOC) noted in a summary of the …

blood sugar

Orange Juice May Reduce Blood Sugar Spikes

Daniel CooperOrange Juice, Research

Many people worry that orange juice can raise blood sugar quickly because it contains naturally occurring sugars. However, a new study suggests that 100% orange juice may affect blood sugar differently than sugary drinks that contain the same amount of sugar but lack the natural components found in oranges. A team of researchers in Spain and the United Kingdom compared …

month

It’s Orange Juice Month in Highlands County

Daniel CooperFlorida, Orange Juice

The Highlands County Board of County Commissioners has proclaimed the month of May to be Florida Orange Juice Month in Highlands County, Florida. The proclamation declared that: The proclamation encouraged all Highlands County residents and Floridians to take a Florida orange juice break and reflect on the wide range of positive impacts that this long-standing industry has had on the …

king

OJ Remains King of Fruit Juice

Daniel CooperFlorida Citrus Commission, Florida Department of Citrus

Steve Johnson, who was reappointed chairman of the Florida Citrus Commission (FCC) in January, recently declared that “100% orange juice (OJ) remains king of the fruit juice category.”  Johnson cited information from Florida Department of Citrus (FDOC) Director of Economic and Market Research Marisa Zansler about how the beverage category shifted in 2025 compared to the previous year. Despite Johnson …

world

World Orange and Orange Juice Projections

Daniel CooperCrop Forecast, International

A recent U.S. Department of Agriculture Foreign Agricultural Service (USDA/FAS) report — Citrus: World Markets and Trade — included global fresh orange and orange juice projections for 2025–26. FRESH ORANGE Global fresh orange production is projected up slightly to 45.9 million tons on larger crops in Brazil and Egypt, more than offsetting decreased production in Turkey, the European Union and …

Florida Citrus Commission Hears Juice Trends and Appoints Leadership

Tacy CalliesFlorida Citrus Commission, Florida Department of Citrus, Orange Juice

The Florida Citrus Commission (FCC) on Jan. 21 received updates on citrus industry economic issues and appointed a chair and vice-chair. The FCC, whose members are appointed by Florida’s governor, is the governing board for the Florida Department of Citrus (FDOC).   ORANGE JUICE (OJ)OJ retail sales trends for the four-week period through Dec. 27, 2025 show the price per …

brassinosteroids

Planning This Season’s Use of Brassinosteroids for Better Juice Quality

Daniel CooperHLB Management, Tip of the Week

By Fernando Alferez and Divya Aryal Brassinosteroids (BRs) are a class of plant growth regulators with several effects on plant growth and development. They engage in crosstalk with other hormones like auxin, gibberellins, ethylene and abscisic acid, influencing all plant growth and development aspects including fruit maturation, but the timing of this effect appears to be short and tightly regulated. …

study

Study Says 100% Fruit Juice Fills Nutrition Role

Daniel CooperOrange Juice, Research

A recent study reveals that consuming 100% fruit juice is a marker for healthier diet choices and does not displace whole fruit consumption. The study, published in Nutrients on Aug. 21, explored the consumption patterns of 100% fruit juice and diluted juice with the goal of better understanding its relationship to diet quality. Population groups in the study included consideration …

Factors That Influence Juice Quality

Tacy CalliesNutrition, Orange Juice, Tip of the Week

By Tripti Vashisth, Johann Hiller and Taylor Livingston Poor fruit quality has long been a significant hurdle for sweet orange growers in the HLB era. With high fruit drop rates and challenges in harvest management, many growers find themselves picking fruit earlier than ideal, resulting in subpar Brix levels. To effectively improve the Brix of the fruit, it is essential …

fdoc

New Study on Orange Juice and Diabetes

Daniel CooperOrange Juice, Research

A recent publication concluded that acute glycemic control in individuals with well-controlled type 2 diabetes (T2DM) is not significantly influenced by serving orange juice, whole orange pieces or a sugar-sweetened beverage with a standard high-carbohydrate meal. The article in Nature, “Acute glycemic response of orange juice consumption with breakfast in individuals with type 2 diabetes: a randomized cross-over trial,” was …

international

Fundecitrus Honored at International Juice Conference

Daniel CooperAwards, Events, International

During the recent International Fruit and Vegetable Juice Association (IFU) conference held in Brazil, IFU honored Fundecitrus for its contributions to the citrus industry. Fundecitrus is an association maintained by citrus growers and juice manufacturers from São Paulo, Brazil. The association aims to foster the sustainable development of the Brazilian citrus industry. Its mission includes developing research, disseminating knowledge and …

market

Orange Juice Market Share Declines

Daniel CooperFlorida Department of Citrus, Orange Juice

One hundred percent orange juice (OJ) fell from 67% beverage market share in 2022 to 62% in 2024, a Florida Department of Citrus (FDOC) economist told the Florida Citrus Commission recently. The economist, Director of Economic and Market Research Marisa Zansler, added that orange-flavored drinks gained overall share in volume sold during the same period. The FCC is the FDOC’s …

month

Injection Month Affects Fruit Size, Juice Quality and OTC Residues

Daniel CooperHLB Management, Tip of the Week

By Ute Albrecht, Gabriel Pugina, Caroline Tardivo, Jasmine de Freitas and Deived de Carvalho The month during which oxytetracycline (OTC) injections are performed can have a considerable impact on fruit size, juice quality and OTC fruit residues. Citrus fruit development can be divided into three overlapping stages: If injections are performed during Stage I, they promote cell division, which increases …

fdoc

Juice Market Brings Questions for Georgia Citrus Growers

Tacy CalliesCold Hardy, Georgia, Orange Juice

Expansion into the juice market may unlock a profitable marketing opportunity for Georgia citrus growers. But questions remain before growers can start planning this new course of action, says Lindy Savelle, executive director of the Georgia Citrus Association. “Hamlins and perhaps some early-season Valencias would work here in Georgia,” Savelle said. One question Georgia growers have about entering the juice …

sales

OJ and Grapefruit Juice Sales Decline

Daniel CooperFlorida Department of Citrus, Orange Juice

Retail sales of orange juice (OJ) and grapefruit juice (GJ) declined for the current season through Feb. 22, according to Florida Department of Citrus (FDOC) Director of Economic and Market Research Marisa Zansler. She reported the following data to the Florida Citrus Commission on March 26: The Florida Citrus Commission serves as the governing board for the FDOC. The FDOC …

juice market

Cold-Hardy Growers Eyeing Juice Market

Daniel CooperCold Hardy

A low volume of fruit in the cold-hardy citrus region is being produced for the juice market. With the current market prices for juiced citrus, that number could increase in the near future. This topic was discussed during the recent Georgia Citrus Association annual meeting in Tifton. “With the prices today, there is a future for it,” said grower Kim …

export

Brazilian Orange Juice and Trade

Daniel CooperBrazil, Orange Juice, Trade

Orange juice processing and trade are among topics addressed in a recent U.S. Department of Agriculture (USDA FAS) report on Brazilian citrus.  Approximately 80% of Brazilian orange production is used for juice processing, and 20% goes to the market as fresh fruit, USDA FAS reported. Orange juice production is concentrated in the state of São Paulo, followed by Minas Gerais. …

snacking

Marketing Orange Juice as a Functional Beverage

Daniel CooperFlorida Department of Citrus, Marketing, Orange Juice

U.S. consumers have felt the sting of inflation, but that hasn’t kept them from drinking more beverages year after year, the Florida Citrus Commission (FCC) recently reported. Tina Charpentier of Padilla, the Florida Department of Citrus’ (FDOC) marketing and issues management agency, told the FCC that consumers have endured a 30% increase in food prices since 2019. During that same …