Rabobank recently forecast a challenging 2026–27 harvest year for the global orange juice (OJ) industry. It reported that while global supply is forecast to contract, the ongoing decline in OJ demand is likely to continue. As a result, global frozen concentrated orange juice (FCOJ) prices are expected to struggle to recover sustainably. This article, focusing on OJ supply, consists of …
Orange Juice: A Fruit or a Sugar-Sweetened Beverage?
A recent international nutrition symposium concluded that evidence supports classifying 100% fruit juice — including 100% orange juice — as a form of fruit rather than as a sugar-sweetened beverage. Unlike sugar-sweetened beverages, 100% orange juice contains naturally occurring sugars from the fruit itself, with no added sugar, the Florida Department of Citrus (FDOC) noted in a summary of the …
Orange Juice May Reduce Blood Sugar Spikes
Many people worry that orange juice can raise blood sugar quickly because it contains naturally occurring sugars. However, a new study suggests that 100% orange juice may affect blood sugar differently than sugary drinks that contain the same amount of sugar but lack the natural components found in oranges. A team of researchers in Spain and the United Kingdom compared …
It’s Orange Juice Month in Highlands County
The Highlands County Board of County Commissioners has proclaimed the month of May to be Florida Orange Juice Month in Highlands County, Florida. The proclamation declared that: The proclamation encouraged all Highlands County residents and Floridians to take a Florida orange juice break and reflect on the wide range of positive impacts that this long-standing industry has had on the …
OJ Remains King of Fruit Juice
Steve Johnson, who was reappointed chairman of the Florida Citrus Commission (FCC) in January, recently declared that “100% orange juice (OJ) remains king of the fruit juice category.” Johnson cited information from Florida Department of Citrus (FDOC) Director of Economic and Market Research Marisa Zansler about how the beverage category shifted in 2025 compared to the previous year. Despite Johnson …
World Orange and Orange Juice Projections
A recent U.S. Department of Agriculture Foreign Agricultural Service (USDA/FAS) report — Citrus: World Markets and Trade — included global fresh orange and orange juice projections for 2025–26. FRESH ORANGE Global fresh orange production is projected up slightly to 45.9 million tons on larger crops in Brazil and Egypt, more than offsetting decreased production in Turkey, the European Union and …
Florida Citrus Commission Hears Juice Trends and Appoints Leadership
The Florida Citrus Commission (FCC) on Jan. 21 received updates on citrus industry economic issues and appointed a chair and vice-chair. The FCC, whose members are appointed by Florida’s governor, is the governing board for the Florida Department of Citrus (FDOC). ORANGE JUICE (OJ)OJ retail sales trends for the four-week period through Dec. 27, 2025 show the price per …
Planning This Season’s Use of Brassinosteroids for Better Juice Quality
By Fernando Alferez and Divya Aryal Brassinosteroids (BRs) are a class of plant growth regulators with several effects on plant growth and development. They engage in crosstalk with other hormones like auxin, gibberellins, ethylene and abscisic acid, influencing all plant growth and development aspects including fruit maturation, but the timing of this effect appears to be short and tightly regulated. …
Study Says 100% Fruit Juice Fills Nutrition Role
A recent study reveals that consuming 100% fruit juice is a marker for healthier diet choices and does not displace whole fruit consumption. The study, published in Nutrients on Aug. 21, explored the consumption patterns of 100% fruit juice and diluted juice with the goal of better understanding its relationship to diet quality. Population groups in the study included consideration …
Factors That Influence Juice Quality
By Tripti Vashisth, Johann Hiller and Taylor Livingston Poor fruit quality has long been a significant hurdle for sweet orange growers in the HLB era. With high fruit drop rates and challenges in harvest management, many growers find themselves picking fruit earlier than ideal, resulting in subpar Brix levels. To effectively improve the Brix of the fruit, it is essential …
New Study on Orange Juice and Diabetes
A recent publication concluded that acute glycemic control in individuals with well-controlled type 2 diabetes (T2DM) is not significantly influenced by serving orange juice, whole orange pieces or a sugar-sweetened beverage with a standard high-carbohydrate meal. The article in Nature, “Acute glycemic response of orange juice consumption with breakfast in individuals with type 2 diabetes: a randomized cross-over trial,” was …
Fundecitrus Honored at International Juice Conference
During the recent International Fruit and Vegetable Juice Association (IFU) conference held in Brazil, IFU honored Fundecitrus for its contributions to the citrus industry. Fundecitrus is an association maintained by citrus growers and juice manufacturers from São Paulo, Brazil. The association aims to foster the sustainable development of the Brazilian citrus industry. Its mission includes developing research, disseminating knowledge and …
Orange Juice Market Share Declines
One hundred percent orange juice (OJ) fell from 67% beverage market share in 2022 to 62% in 2024, a Florida Department of Citrus (FDOC) economist told the Florida Citrus Commission recently. The economist, Director of Economic and Market Research Marisa Zansler, added that orange-flavored drinks gained overall share in volume sold during the same period. The FCC is the FDOC’s …
Injection Month Affects Fruit Size, Juice Quality and OTC Residues
By Ute Albrecht, Gabriel Pugina, Caroline Tardivo, Jasmine de Freitas and Deived de Carvalho The month during which oxytetracycline (OTC) injections are performed can have a considerable impact on fruit size, juice quality and OTC fruit residues. Citrus fruit development can be divided into three overlapping stages: If injections are performed during Stage I, they promote cell division, which increases …
Juice Market Brings Questions for Georgia Citrus Growers
Expansion into the juice market may unlock a profitable marketing opportunity for Georgia citrus growers. But questions remain before growers can start planning this new course of action, says Lindy Savelle, executive director of the Georgia Citrus Association. “Hamlins and perhaps some early-season Valencias would work here in Georgia,” Savelle said. One question Georgia growers have about entering the juice …
OJ and Grapefruit Juice Sales Decline
Retail sales of orange juice (OJ) and grapefruit juice (GJ) declined for the current season through Feb. 22, according to Florida Department of Citrus (FDOC) Director of Economic and Market Research Marisa Zansler. She reported the following data to the Florida Citrus Commission on March 26: The Florida Citrus Commission serves as the governing board for the FDOC. The FDOC …
Cold-Hardy Growers Eyeing Juice Market
A low volume of fruit in the cold-hardy citrus region is being produced for the juice market. With the current market prices for juiced citrus, that number could increase in the near future. This topic was discussed during the recent Georgia Citrus Association annual meeting in Tifton. “With the prices today, there is a future for it,” said grower Kim …
Brazilian Orange Juice and Trade
Orange juice processing and trade are among topics addressed in a recent U.S. Department of Agriculture (USDA FAS) report on Brazilian citrus. Approximately 80% of Brazilian orange production is used for juice processing, and 20% goes to the market as fresh fruit, USDA FAS reported. Orange juice production is concentrated in the state of São Paulo, followed by Minas Gerais. …
Marketing Orange Juice as a Functional Beverage
U.S. consumers have felt the sting of inflation, but that hasn’t kept them from drinking more beverages year after year, the Florida Citrus Commission (FCC) recently reported. Tina Charpentier of Padilla, the Florida Department of Citrus’ (FDOC) marketing and issues management agency, told the FCC that consumers have endured a 30% increase in food prices since 2019. During that same …
Juice Sales Volume Down; Prices Up
Orange juice (OJ) and grapefruit juice retail sales volumes dipped compared to the prior year for the period that ended Nov. 30, but the prices for both products increased. Marisa Zansler, Florida Department of Citrus (FDOC) director of economic and market research, reported that information to the Florida Citrus Commission on Dec. 18. ORANGE JUICE The four-week year-over-year OJ trend …




























