E-commerce Works, ‘Even in Wauchula’

Ernie NeffFlorida Department of Citrus

Florida Citrus Commission (FCC) Chairman Steve Johnson noted that as consumers continue to navigate life in a pandemic, growth of e-commerce shopping is expected to continue. “Even in Wauchula, Florida, Kroger delivery is taking hold,” Johnson wrote. Wauchula, with a population of about 5,000, is home to numerous citrus growers and grove workers. Johnson stated that the Florida Department of …

Steps for Reducing Fruit Drop

Ernie NeffFruit Drop

Editor’s Note: Tripti Vashisth with share new information on the use of gibberellic acid treatments to improve health and yield of HLB-diseased trees in a virtual seminar on Sept. 21. Register here. Researcher Tripti Vashisth told the recent Citrus Expo audience how fruit drop might be reduced through the use of nutrition and irrigation strategies, gibberellic acid and increased fruit …

Incentive for Early-Orange Plantings

Ernie NeffCRAFT

Growers who participate in the upcoming Cycle III of the Citrus Research and Field Trial (CRAFT) program will be offered an additional $1,000-per-acre incentive to plant early-season oranges. Tamara Wood, CRAFT executive director and program manager, announced the incentive during an Aug. 31 CRAFT Cycle III workshop. CRAFT pays Florida growers to plant trees on which they will conduct commercial …

E-commerce and Social Media Lead Citrus Marketing

Ernie NeffMarketing

Two reports that a Florida Department of Citrus (FDOC) marketing executive presented recently show that social media and e-commerce have become major, effective tools for marketing citrus and other products. FDOC Director of Global Marketing Samantha Lane told the Florida Citrus Commission on Aug. 25 that the FDOC’s 2021-22 e-commerce campaign has so far driven more than $2.3 million in …

Florida Farm Bureau

Mutual Petitions FDA Regarding OJ Brix

Ernie NeffOrange Juice

Florida Citrus Mutual (FCM) is making efforts to protect growers in the event Florida oranges don’t meet the minimum Brix requirement for not-from-concentrate (NFC) orange juice (OJ). FCM recently sent a formal request to the U.S. Food and Drug Administration (FDA) seeking enforcement discretion to protect growers from the likely contingency that Florida’s 2021-22 orange crop may not meet FDA’s …

Gladstone Buys Florida Groves

Ernie NeffIndustry News Release

Gladstone Land Corporation announced that it acquired two lemon and orange groves, totaling 617 acres, in South Florida for approximately $5.2 million. In connection with the acquisition, it entered into a 12-year leaseback agreement with the seller. The organization did not respond to a request for information about the seller or the location of the groves. “We are excited to …

PIECES OF THE PAST: Advice From 1887

Tacy CalliesPieces of the Past

By Brenda Eubanks Burnette In researching the biographies for an upcoming book on the Florida Citrus Hall of Fame members, I came across a digitized book by Google online that was written in 1887. It’s titled “Florida Facts Both Bright and Blue: A Guide Book to Intending Settlers, Tourists, and Investors From a Northerner’s Standpoint; Plain Unvarnished Truth, Without ‘Taffy’; …

navel oranges

Navel Oranges: Current Status and Future in Florida

Tacy CalliesVarieties

By Pete Spyke and Bill Castle Navel oranges are fairly tolerant of HLB, are popular and easy to sell, and offer a stable source of income that is only marginally related to worldwide supply and demand. Nevertheless, the Florida navel orange industry has experienced some tough times recently. Growers are questioning whether it is possible to grow navel oranges profitably …

Flavonoids May Reduce Cognitive Decline

Ernie NeffResearch

A new study shows that people who eat a diet that includes at least half a serving per day of foods high in flavonoids — like oranges, strawberries, peppers and apples — may have a 20% lower risk of cognitive decline. The research is published in the July 28, 2021, online issue of Neurology®, the medical journal of the American …

Optimizing Macronutrients and Micronutrients

Tacy CalliesNutrition, Tip of the Week

By Davie Kadyampakeni Nutrients are needed for optimal tree growth, fruit yield and juice quality. Any nutrient deficiencies could result in low yields and decreased revenue. It is important to make sure citrus trees always receive adequate nutrient supplies. Nutrients are categorized into two groups: macronutrients and micronutrients. MACRONUTRIENTSMacronutrients are those nutrients needed in large quantities to influence yield, growth …

Grower: Young Trees Look ‘Outstanding’

Ernie NeffProduction

In the face of production declines, pest issues and other challenges, multi-county Florida citrus grower David Wheeler of Wheeler Farms found something positive to report. “One bright spot is the health of our young trees,” he said. “They look outstanding and have been on a good program with a rotation of insecticides.” Wheeler Farms’ more mature citrus trees aren’t doing …

Parson Brown Outperforming Hamlin

Ernie NeffResearch, Varieties

Manjul Dutt recently discussed his research on the Parson Brown (PB) sweet orange, which shows some characteristics that could make it more attractive than Hamlin, Florida’s leading early-season orange. Dutt is a University of Florida Institute of Food and Agricultural Sciences horticultural sciences researcher at the Citrus Research and Education Center in Lake Alfred. Dutt’s research, funded by the Citrus …

january

Alico Gets Higher Prices, Less Fruit

Ernie NeffIndustry News Release

Alico, Inc. received significantly higher prices for its citrus fruit in the 2020-21 harvest season, but had reduced box production and reduced average pound solids per box of fruit. The company’s average blended price for fruit was $2.45 per pound solids (PPS), up 31.7% from the $1.86 PPS it received the prior year. Alico cited “favorable industry supply dynamics” as …

Citrus Fiber Market to Expand

Ernie NeffMarket

The global citrus fiber market is expected to surpass $500 million by 2031, growing at a 6% annual rate, according to a recent report by market research firm Fact.MR. The firm reported that the citrus fiber market was about $300 million in 2020. It stated that as the COVID-19 pandemic unfolded, consumer eating habits switched to natural alternatives; that significantly …

PepsiCo to Sell Tropicana

Ernie NeffOrange Juice

PepsiCo, Inc. announced Aug. 3 that it has entered into an agreement with PAI Partners (PAI) to sell Tropicana, Naked and other select juice brands across North America. It also entered into an irrevocable option to sell certain juice businesses in Europe. PepsiCo said the actions will result in combined pretax cash proceeds of approximately $3.3 billion while retaining a …

World Orange and OJ Production to Rise

Ernie NeffCrop Forecast

Worldwide orange and orange juice (OJ) production are projected to climb in the 2020-21 market year, the U.S. Department of Agriculture’s Foreign Agricultural Service (FAS) reported recently. ORANGESGlobal orange output for 2020-21 is estimated up 2.5 million tons from the previous year to 48.6 million as favorable weather leads to a larger crop in Brazil (up 7%) and Mexico (up …

crop forecast

Central Florida Grove Prices Tumble

Ernie NeffLand

Central Florida grove land sold for about 30% less per net tree acre in 2020 than the year before, according to a firm that sells much Florida land. Brian Beasley, senior advisor at SVN Saunders Ralston Dantzler in Lakeland, reported the sales in the firm’s Lay of the Land 2020 Market Report. “We assume most of this decrease (in prices) …

PIECES OF THE PAST: The ‘Plymouth Rock’ of Citrus

Tacy CalliesPieces of the Past

I recently acquired a visitor’s guide for Plymouth Citrus Products Cooperative. The guide invited visitors to tour the cooperative’s facilities located in where else but Plymouth, Florida, which is between Orlando and Leesburg.  According to the guide, the cooperative provided “quality canned and frozen citrus products, citrus pulp and molasses.” Visitors were encouraged to take a guided tour that showcased …

Improved Orange Cultivars

Ernie NeffVarieties

Improved sweet orange cultivars for processing and fresh fruit were the topic of a virtual presentation July 14 by plant breeder Jude Grosser. Grosser works at the University of Florida Institute of Food and Agricultural Sciences Citrus Research and Education Center in Lake Alfred.   HAMLIN SOMACLONE N13-32This new and distinct early-season clone of Hamlin has improved juice color and …

Turkey: Lemons Up, Grapefruit Down

Ernie NeffInternational

Lemon production in Turkey climbed in 2020-2021, but grapefruit production is expected to decline, according to the U.S. Department of Agriculture’s Foreign Agricultural Service. LEMONSLemon production reached 1.1 million metric tons, which is 13% more than in the 2019-20 season. Lemons have a longer season compared to oranges and tangerines in Turkey because different lemon varieties ripen at different times …