Diversifying Income on Citrus Farms

Tacy CalliesMarket

By Sarah Bostick Citrus growers are finding the need to diversify their marketing channels to stay competitive. Consumers are increasingly interested in learning about where their food comes from. It can be good business to diversify into markets designed to capture the attention of these consumers. CONNECTING WITH CONSUMERSTim and Hiedi Brown are third-generation owners of Brown’s Grove in Sarasota …

china

National OJ Day Is May 4

Tacy CalliesOrange Juice

May 4 isn’t just for Star Wars fans; it’s also for orange juice lovers! Star Wars Day and National Orange Juice Day are both celebrated annually on May 4. Orange juice sales have surged in the past few months due to consumers wanting to support their immune systems with vitamin C during the COVID-19 pandemic. National OJ Day is the …

production

What Should I Plant?

Ernie Neffplanting

Rick Dantzler has determined in conversations over the last few months “that the primary question on growers’ minds is, ‘What should I plant?’ And that really frames the discussion we [the Citrus Research and Development Foundation (CRDF) governing board] had regarding our plant improvement efforts going forward.” Dantzler is CRDF chief operating officer, and he was referring to discussions at …

Valencia Oranges Hit by Heavy Fruit Drop

Ernie NeffCOVID-19, Processing, Weather

Heavy fruit drop and weather issues reportedly could lead to reduction in Florida’s Valencia orange crop. Some in the citrus industry said COVID-19 issues in processing plants have also limited the intake of Valencias from groves, but the Florida Citrus Processors Association (FCPA) says that is not likely the case. “Processors have slowed down presumably due to COVID-19 … They …

PIECES OF THE PAST: Fond Family Memories

Tacy CalliesPieces of the Past

By Brenda Eubanks Burnette I recently went to the funeral of Pate Snively, who was a longtime Winter Haven resident and citrus grower. I attended school with several of his nephews but got to know Snively when I was ending my reign as the Florida Citrus Queen in 1982. I was offered the opportunity to sell ads in our program …

FDOC E-Commerce Campaign Drives OJ Sales

Tacy CalliesMarket, Orange Juice

At the beginning of the year, the Florida Department of Citrus (FDOC) launched a new marketing campaign concentrated on driving sales of 100 percent orange juice. The effort includes targeted digital and social media ads that connect consumers directly with online retailers like Amazon, Walmart, Target and Instacart. The campaign emphasizes the role that 100 percent orange juice plays in …

citrus crop forecast

Hauling Limits Lifted for Citrus

Ernie NeffCOVID-19, Regulation

Citrus has been added to the list of agricultural commodities for which truck size and weight restrictions have been lifted in the face of COVID-19. A Florida Department of Transportation enforcement bulletin issued April 13 stated that citrus and the other commodities for which restrictions were lifted had been identified by Florida’s agriculture commissioner and approved by Florida’s secretary of …

How to Donate Citrus to California Food Banks

Len WilcoxCalifornia Corner, COVID-19

In California as well as nationally, food banks are experiencing a significant increase in demand due to the coronavirus (COVID-19) pandemic. The California Association of Food Banks (CAFB) Farm to Family (F2F) program accepts donations of fresh produce year-round. CAFB will coordinate the distribution to 41 food banks across the state, which then supply local community food banks and other …

COVID-19 Citrus Damage to Top $200 Million

Ernie NeffCOVID-19

The chief executives of three large U.S. citrus grower associations estimate that “the immediate COVID-19 impact to certain varieties of citrus will be over $200 million.” Casey Creamer of California Citrus Mutual, Dale Murden of Texas Citrus Mutual and Mike Sparks of Florida Citrus Mutual offered that economic damage assessment in an April 9 letter to U.S. Agriculture Secretary Sonny …

European Union

Citrus Sales Surge During COVID-19

Ernie NeffCOVID-19, Orange Juice, sales

Sales of Florida citrus and juice jumped during the COVID-19 pandemic in March, The Ledger newspaper in Lakeland reported. The newspaper cited a Nielsen report that not-from-concentrate OJ sales climbed 28 percent for the 4-week period ending March 21. The surge followed approximately two decades of  OJ sales declines. Consumers appear to focus on OJ’s heavy vitamin C content in …

Rootstock Trial Results on New Website

Tacy CalliesRootstocks

A new website with a wealth of information about citrus rootstocks is now available at https://citrusrootstocks.org/. Rootstock breeder Kim Bowman, with the U.S. Department of Agriculture (USDA) Agricultural Research Service in Fort Pierce, has posted results from 37 replicated multiyear rootstock field trials in Florida. The results can be easily accessed from the site by computer, tablet or smartphone.  According …

COVID-19 Guidance From FDACS

Ernie NeffCOVID-19

In response to Florida Gov. Ron DeSantis issuing a stay-at-home order due to COVID-19, Florida Commissioner of Agriculture Nikki Fried explained why agriculture can continue working. “Florida’s farmers and ranchers put food on the tables of our neighbors across the state and nation,” Fried stated in a media release issued by the Florida Department of Agriculture and Consumer Services (FDACS). …

china

U.S. Citrus Supply and Prices

Tacy CalliesCrop Forecast, Economics

The U.S. Department of Agriculture’s Economic Research Service (ERS) released a Fruit and Tree Nuts Outlook report on March 31. The report shows that the forecast for the U.S. citrus crop is down 4 percent from last season and how this is affecting imports, exports and pricing. LOWER PRODUCTIONU.S. all-orange production is expected to decrease by 1.6 percent, largely due …

Sanitation, Social Distancing Increase in Citrus Industry

Ernie NeffCitrus

Social distancing and enhanced sanitation practices have been adopted in many Florida groves and facilities in an effort to curtail spread of the coronavirus. “Growers are making the necessary adjustments by increasing sanitation and keeping workers separated,” said Steve Smith, executive vice president of Gulf Citrus Growers Association. “The larger growers with multiple locations are keeping crews separated into small …

FDOC

FDOC Beefs Up Promotions

Ernie NeffFlorida Citrus Commission

At the guidance of state health officials in response to coronavirus (COVID-19), the Florida Citrus Commission met telephonically on March 18. At the meeting, commissioners voted to beef up Florida Department of Citrus (FDOC) efforts to promote Florida citrus products. “We agreed to allocate another $500,000 out of our fund balance for media enhancement to our current marketing and promotion …

Effect of Planting Density and Enhanced Nutrition on Grapefruit

Tacy CalliesNutrition

By Rhuanito Soranz Ferrarezi, Dinesh Phuyal, Davie Kadyampakeni and Kelly Morgan The Indian River District is the world’s premier grapefruit production region due to a warm, ocean-facing humid climate and Flatwoods soils. The geographical location leads to the production of fruit with thin rinds and exceptional juice and color that has been a high-value export delicacy in Europe and Asia. …

crop forecast

Highlands Growers Hear Marketing Talks

Ernie NeffMarket

Aaron Himrod indicated he was cautiously optimistic about Highlands County Citrus Growers Association (HCCGA) members’ ability to grow fruit in the face of HLB at the association’s annual meeting on March 12. But Himrod, the outgoing association president, said the industry’s emphasis now needs to be on marketing. That and other activities at the meeting were described by association Executive …

citrus

Fried Addresses Citrus Issues

Ernie NeffLegislative

Florida Agriculture Commissioner Nikki Fried delivered the keynote address at the Florida Citrus Hall of Fame induction ceremonies in Lakeland on March 6. She also discussed citrus issues with Citrus Industry magazine editor Tacy Callies. Fried says the Florida Department of Agriculture and Consumer Services (FDACS), which she directs, is working with the state Legislature on a variety of budget …

Highlights from the PRVCGA Annual Meeting

Ernie NeffCitrus, Public Relations

The new Peace River Valley Citrus Growers Association (PRVCGA) 4-H Citrus Club had a strong showing at the association’s annual meeting on Feb. 25 at the Turner Agri-Civic Center in Arcadia. Eighteen trees grown by club members were sold at the event. This included several grapefruit and tangerine trees that sold for more than $200 each, and the grand champion …

nutrition

Nutrition Questions in Need of Answers

Ernie NeffNutrition

A sheet of “Nutrient Management Concept Questions” was passed out at the January Citrus Research and Development Foundation (CRDF) board meeting in Fort Pierce. It included questions that growers and researchers have agreed need to be answered in future nutrition-related research funded by CRDF. Rick Dantzler, CRDF chief operating officer, explains how the questions were developed. “We had a Nutrition …