In the Feb. 3 Florida Citrus Commission meeting, Marisa Zansler, Florida Department of Citrus director of economic and market research, provided an update on Florida orange juice (OJ) movement and availability. External trends, such as fruit drop and increased demand during the pandemic, may significantly impact the availability of orange juice throughout the season. Coming into the 2020–21 season, beginning …
Uncle Matt’s Launches E-Commerce Site
Uncle Matt’s Organic® has made its juices and functional beverages accessible to more consumers with the launch of a new e-commerce site. Currently, shipping is available to most of the East Coast, with plans to expand nationwide. The online store brings organic orange juice, lemonade and functional beverage bundles directly to consumers’ doors in one to two days via FedEx. Because …
USDA to Purchase Citrus Products
Mike Sparks, Florida Citrus Mutual executive vice president/CEO, reported that the U.S. Department of Agriculture (USDA) announced another round of citrus purchases totaling almost $48 million. The breakdown includes $10 million worth of orange juice, $7.5 million worth of grapefruit juice, $25 million in fresh oranges and $5 million in fresh grapefruit. The USDA purchases will be for distribution to …
Production of OJ to Climb in Europe
European Union (EU) orange juice (OJ) production is forecast to climb almost 8 percent in 2020-21 compared to the previous year, to 87,987 metric tons, the U.S. Department of Agriculture’s Foreign Agricultural Service (FAS) reported. The forecast is in line with the expected growth in the volume of European oranges destined for processing this season, especially from Spain and Italy. …
Research Projects on OJ Recommended for Approval
The Scientific Research Advisory Committee met Jan. 21 to review recent updates from the Florida Department of Citrus (FDOC) and to review and recommend to the Florida Citrus Commission (FCC) for approval two new research proposals. The FCC serves as the FDOC’s governing board. Rosa Walsh, director of the FDOC Scientific Research Department, gave an update on the 2020–2025 Dietary …
Are Consumers Willing to Pay More for Florida OJ?
Multiple studies point to the value consumers place on Florida citrus and their willingness to pay for the “Florida” brand. Lisa House, director of the Florida Agricultural Market Research Center and a professor in the Food and Resource Economics Department at the University of Florida, recently spoke on this subject in a Florida Department of Citrus webinar. She provided an overview of …
Potential OJ Marketing Order Leaves Growers Hesitant
Many Florida citrus growers are skeptical of the proposed federal marketing order for orange juice (OJ). The proposed marketing order would allow all U.S. fruit used in OJ and all OJ imports to be assessed to share in the cost of marketing. This federal order, however, poses some potential drawbacks for Florida juice orange growers. The U.S. Department of Agriculture …
The State of the Florida Citrus Processing Industry
Kristen Carlson, executive director of the Florida Citrus Processors Association, answers questions from Tacy Callies, Citrus Industry editor. Q: What are the current opportunities in Florida citrus processing? A: There is some excess capacity in Florida should the citrus greening situation improve, and Florida increases its box production. Greening has decreased the yield of boxes per tree. With less impact …
FDOC Update: OJ Sales, Supply and Demand
Shannon Shepp, executive director of the Florida Department of Citrus (FDOC), reports that total orange juice (OJ) sales are performing at 2016 levels. “In the four week-period ending Dec. 26, 2020, average year-over-year sales of total OJ increased 7.68 percent with nearly 37.39 million equivalent gallons sold, according to the latest Nielsen retail sales update,” Shepp says. “Volume sales of …
Some Citrus Recovery Expected in Mexico
The U.S. Department of Agriculture’s Foreign Agricultural Service recently issued a report on the citrus industry in Mexico. Some highlights follow. ORANGEOrange production in the 2020-21 marketing year is forecast to partially rebound after drought decimated last year’s crop by nearly 40 percent. Residual soil health effects and low producer investments in orchard rehabilitation will prohibit full production recovery. Lack …
FDOC Promotion of OJ Benefits Growers
The Florida Department of Citrus (FDOC) e-commerce campaign to drive sales of 100 percent Florida orange juice (OJ) is nearing the halfway mark and continues to deliver strong results. As of Dec. 18, the e-commerce campaign reached 150 million impressions and $4.2 million in attributed sales of 100 percent OJ with a return on advertising spend of $5.45. Additionally, the …
Citrus Woes Cut Alico Income
Alico, Inc. reported net income of approximately $23.7 million for the fiscal year ended Sept. 30, down from $37.8 million for the prior fiscal year. It attributed the decrease in net income primarily to three factors: A decline in the market price per pound solids for citrus fruit this past 2019-20 harvest season largely attributable to unfavorable industry supply dynamics …
Keep OJ Shelves Stocked, Video Urges
A video being developed for the Florida Department of Citrus (FDOC) aims to educate retail buyers about the rise in demand for 100 percent orange juice (OJ) during the COVID-19 pandemic. According to FDOC Executive Director Shannon Shepp, the video will encourage buyers to take another look at the space allocation for OJ and all other Florida citrus products. The …
COVID-19 Impacts on Florida Citrus
The impacts of the COVID-19 pandemic on Florida’s citrus industry were recently summarized by Fritz Roka, director of the Florida Gulf Coast University’s (FGCU) Center of Agribusiness. Roka discussed pandemic impacts on both the citrus production side of the industry and the packing and juice-processing segments. Here are some highlights of Roka’s presentation that apply to both the production and …
Four to Join Citrus Hall of Fame
The Florida Citrus Hall of Fame will induct four new members in 2021. They are John L. Jackson of Sorrento, Florida; the late Lew J. Prosser of Plant City, Florida; Adam H. Putnam of Memphis, Tennessee; and Steven D. “Steve” Sorrells of Arcadia, Florida. They will be inducted during a luncheon tentatively scheduled for Nov. 5 at Florida Southern College …
Florida’s Natural Growers Get Good Returns
Although COVID-19 whacked away-from-home sales at hotels, restaurants and the like in 2019-20, Florida’s Natural posted record net sales and its growers received strong returns on their fruit. “Our results were better than expected,” said Frank Hunt III, chairman of the nation’s third largest orange juice producer. Chief Financial Officer Chip Hendry pegged the cooperative’s historical high net sales at …
Hesperidin to Be Tested Against COVID-19
The National Institutes of Health’s National Center of Biotechnology Information (NCBI) recently announced plans to evaluate the clinical efficacy of hesperidin against COVID-19. Orange juice and sweet oranges contain hesperidin. NCBI referred to hesperidin as “an old herbal medicine … used to treat vascular diseases in Europe and Australia and distributed with vitamin C as a dietary supplement in the …
Label Doesn’t Impact Beverage Choices
This year, the U.S. Food and Drug Administration updated the nutrition facts label to highlight certain information, including added sugars, to help consumers make healthier food choices. A University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) study found that the label did not impact consumer beverage choices. “We were interested in how effective the newly updated nutrition label …
Study Shows OJ Benefits for Children
A new study finds that children who drink 100 percent orange juice (OJ) as part of a healthy diet have better overall diet quality and consume more nutrients than those who do not. The research also adds to a growing body of evidence showing consumption of 100 percent OJ has no impact on weight in children. Authors of the study …
Marketing OJ Amidst COVID-19
Each month, the Florida Department of Citrus (FDOC) and partner agency, Edible, dig deep into current consumer behaviors to gain insights on how messaging and marketing programs could be adapted for the greatest success. In a recent webinar, Kim McAndrews, senior vice president and food and beverage strategic planner for Edible, discussed the rapidly changing environment of COVID-19 and the …