2027 FCS Media Kit

HomeAttendSeminarsHotelExhibitSponsorYour sponsorship comes with built-in brand visibility across the Florida Citrus Show experience, including the following benefits: Recognition in print ads (commitment before print deadlines): Specialty Crop Grower/Citrus Industry magazine – January, February, and March – circulation 12,500 Recognition within the weekly Florida Citrus Show, eNews (12 issues from Jan – March – Circulation 14,000+) Recognition in the digital interactive …

South African

New Approval Should Boost South African Citrus Exports to India

Daniel CooperInternational, Trade

After nearly a decade of negotiations, newly approved export conditions for South African citrus going to India have been established. The Citrus Growers’ Association (CGA) of Southern Africa and South Africa’s Department of Agriculture (DoA) announced Aug. 17 that India has approved the inclusion of additional treatment options for fresh citrus fruit from South Africa. South Africa already exports citrus …

CEO

California Citrus Mutual Names New CEO

Daniel CooperCalifornia Corner

California Citrus Mutual (CCM) has selected Tom Danowski as its new CEO effective Sept. 1. Danowski most recently served 13 years as president and CEO of the Oregon Wine Board and Oregon Winegrowers Association. There, he helped drive the Oregon wine industry’s total annual economic impact from $2.7 billion to $8 billion, CCM reported.  Prior to working in Oregon’s wine industry, …

grants

Enrollment Open for Florida Packinghouse and Nursery Grants

Daniel Coopernursery, Packing

The Florida Department of Agriculture and Consumer Services (FDACS) recently announced that the enrollment window for citrus packinghouse and nursery equipment grants is open and will remain open through Sept. 1.   FDACS is offering 70% cost-share funding to support equipment purchases, equipment refurbishment and related infrastructure repairs for eligible packinghouses and commercial citrus nurseries in Florida. PACKINGHOUSE COST-SHARE FDACS …

day

PIECES OF THE PAST: A Reminder of Days Gone By

Daniel CooperPacking, Pieces of the Past

By Brenda Eubanks Burnette When Thomas E. Hogan arrived in Vero Beach in January of 1920, he could hardly have imagined that his name would one day be tied to one of the county’s most enduring agricultural legacies. A native of Suwannee County, Hogan and his wife came south from the small town of Wellborn, settling along the hammock lands …

Medfly

50 Years of Fighting the Medfly

Daniel CooperPests, USDA

The U.S. Department of Agriculture Animal and Plant Health Inspection Service’s (USDA APHIS) Medfly Program turned 50 years old in 2025. The pioneering international partnership has provided a critical line of defense against the destructive Mediterranean fruit fly (Medfly). Launched in 1975 in collaboration with Mexico and Guatemala, the Medfly Program has evolved into a global model for pest management. …

varieties

Take a Closer Look at New Varieties at the Citrus & Specialty Crop Expo

Morgan ColeCitrus Expo, Varieties

For the past several years, John Chater, University of Florida Institute of Food and Agricultural Sciences assistant professor of horticultural sciences, has been charged with acting as a conduit between citrus breeders and growers seeking information on new varieties and rootstocks to plant. Chater has worked with growers to evaluate new varieties planted in the real world. This has given …

Sustainability

Smart Sustainability: Turning Green Practices Into Profits

Daniel CooperResearch

A new systematic review, “Assessing the Value of Sustainability in the Citrus Supply Chain,” published in the journal Sustainability examines whether going green actually makes financial sense for citrus producers. Researchers Mariaconcetta Ganci, Mariarita Cammarata and Alessandro Scuderi from the University of Catania in Italy, along with Adriana Fazio of Colleroni LLC led the study. The research team analyzed 64 …

citrus team

Visit the UF/IFAS Citrus Team at the Citrus & Specialty Crop Expo

Daniel CooperCitrus Expo, Tip of the Week

By Jamie D. Burrow and Tripti Vashisth The UF/IFAS Citrus Team conducts ongoing research to improve citrus production management strategies. The Citrus & Specialty Crop Expo is one of the main annual events where the team comes together to showcase the latest research and tools available to citrus growers. For more than 20 years, the citrus team has had a …

new

Experience What’s New at the Citrus & Specialty Crop Expo

Daniel CooperCitrus Expo, Events

The 2026 Citrus & Specialty Crop Expo is returning Aug.12–13 to Fort Myers, bringing fresh opportunities for Florida growers to learn, connect and discover the latest innovations shaping the industry. This year’s Expo will be held at the Caloosa Sound Convention Center in downtown Fort Myers, with the Luminary Hotel just steps away. The new waterfront venue features an updated …

NVDMC

CITRUS NURSERY SOURCE: NVDMC Research Focus for 2026–27

Daniel CooperCitrus Nursery Source, Research

By Peter Chaires Spring is planning season for most Florida citrus organizations. New Varieties Development & Management Corp. (NVDMC) is no exception. The board recently met with all breeding teams to review 2025–26 sponsored projects and establish research priorities for 2026–27. Though some aspects of these projects will be covered in greater depth in future articles, this month’s column is …

demand

Declining Demand for Orange Juice

Daniel CooperEconomics, Orange Juice

In a recent forecast of a challenging 2026–27 season for the global orange juice (OJ) market, Rabobank addresses the expected continued decline in OJ demand. Edited excerpts from the Rabobank report follow: Demand for OJ shows no signs of recovery. Although global frozen concentrated orange juice (FCOJ) and not from concentrate (NFC) prices have been trending downward since early 2025, …

A Land Remembered

‘A Land Remembered’ TV Series Producer To Speak at Citrus & Specialty Crop Expo

Daniel CooperCitrus Expo, Events

For many Florida farmers and ranchers, “A Land Remembered” is a treasured piece of historical fiction. The novel chronicles the lives of three generations of the MacIvey family in Florida from the 1850s to the 1960s. There has been a lot of buzz about a new TV series that is being made based on the book. Todd Wiseman Jr., who …

specialty crops

Florida Citrus Payment Details for Specialty Crop Assistance Program

Daniel Cooperfinancial, USDA

The U.S. Department of Agriculture (USDA) on May 29 announced payment rates and the enrollment period for the Assistance for Specialty Crop Farmers (ASCF) Program. The USDA will issue $1.625 billion in payments to eligible specialty crop producers in response to elevated input costs and market disruptions resulting from foreign competitors engaging in unfair trade practices that impeded specialty crop …

noaa

NOAA Makes Atlantic Hurricane Season Prediction

Daniel Cooperhurricane

Forecasters with the National Oceanic and Atmospheric Administration’s (NOAA) National Weather Service on May 21 predicted a below-normal 2026 Atlantic hurricane season. Its outlook is for a 35% chance of a near-normal season, a 10% chance of an above-normal season and a 55% chance of a below-normal season. The hurricane season runs from June 1 to Nov. 30. The agency …

political party

Survey Says Farmers Economically Strained and Trust Neither Political Party

Daniel CooperAgriculture, Survey

A recent poll commissioned by Amato Advisors and conducted by Farm Journal finds that many American farmers are in deep economic strain and trust neither political party to help them. The Farmer & Rancher Policy Sentiment Survey, fielded in April 2026, surveyed 974 farmers and ranchers across 44 states. Key findings include: ​“This is one of the most striking pieces …

packers

Packers Propose Using More FDOC Money To Market Fresh Citrus

Daniel Cooperfinancial, Florida Department of Citrus, Fresh

The Florida Citrus Packers (Packers) trade association has asked the Florida Department of Citrus (FDOC) to consider utilizing more of its Florida general revenue marketing dollars to promote fresh citrus from Florida. The request was made in an April 17 letter. The association, which represents packers of fresh Florida citrus, asked the FDOC to recognize that a greater percentage of …

crop expo

New Location and Format for the Citrus & Specialty Crop Expo

Daniel CooperCitrus Expo, Events

The 2026 Citrus & Specialty Crop Expo makes its return to Fort Myers on Aug. 12–13 at the waterfront Caloosa Sound Convention Center. The Luminary Hotel, the event’s host hotel, is conveniently connected to the convention center. ENJOY YOUR STAY The new venue offers several opportunities to refresh and improve the Expo. The convention center will allow educational seminars to …

Southern Hemisphere

Southern Hemisphere Citrus Forecast Issued

Daniel CooperCrop Forecast, International

The World Citrus Organisation (WCO) released production and export forecasts for the 2026 Southern Hemisphere citrus season. The forecasts are based on information from the WCO network in Argentina, Australia, Bolivia, Brazil, Chile, Peru, South Africa and Uruguay. ALL CITRUS Total Southern Hemisphere citrus production is expected to decrease 5.86% from the previous year to 26.4 million tons. Exports, however, …