Consumer Responses to High Grocery Prices

Jim Rogers Economics, Florida Department of Citrus, Orange Juice

By Marisa L. Zansler and Lijun (Angelia) Chen Throughout 2022, consumer demand for goods and services remained strong despite the highest rate of inflation in 40 years. Many Americans resumed leisure travel and purchased luxury items, such as new cars. Movement of Florida citrus products remained near 2019 levels. Consumers were spending vigorously at grocery stores even as prices increased. …

Gift Fruit Marketing Plan Set

Jim Rogers Florida Department of Citrus, Fresh, Marketing

The Gift Fruit Shippers Advisory Council on Sept. 22 agreed with a Florida Department of Citrus (FDOC)-recommended marketing program that includes driving consumers to the Florida Gift Fruit website. The program will begin in early November and conclude in mid-February with a strong focus on gift-giving messaging. This will come to life through social channels via organic and paid social …

Non-Certified Donaldson Trees: Limited Availability for Growers

Jim Rogers Florida Department of Citrus, HLB Management

The Florida Department of Citrus’ Program for Expedited Propagation (PEP) of HLB-tolerant and resistant trees was conceived during the 2022 Florida legislative session following the discovery of the Donaldson tree among the collection at Whitmore Farms. The goal is to provide the resources needed to ramp up availability of Donaldson trees and others like it, so that growers interested in …

florida all

Citrus Oversupply Latest Hurdle for Florida Growers

Daniel Cooper Industry News Release

(NSF) — Hurricane Irma continues to challenge Florida’s citrus industry. Two growing seasons separated from the September 2017 storm that flooded groves and uprooted citrus trees across the state, the industry has seen production rebound quicker than some anticipated. But now the problem is an oversupply of citrus because of fruit from other countries, and Florida growers may be forced …

orange juice

FDOC Response to Cancer Study

Daniel Cooper Citrus, Diseases, Industry News Release, Research

A new study suggesting a link between sugary drink consumption, including 100% fruit juice, and increased cancer risk was recently published in a medical journal. The study has spurred a series of news media stories. Researchers of the study, who are based in France, assessed the associations between the consumption of sugary drinks (sugar sweetened beverages and 100% fruit juices), …

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Florida Department of Citrus to Study OJ Consumption

Daniel Cooper Citrus, Industry News Release, Orange Juice, Research

Amid ongoing struggles in Florida’s citrus industry, the Florida Department of Citrus appears to be turning attention to studying orange juice consumption. The department said Tuesday it is looking for three separate studies that would assess various aspects of orange juice consumption, including how it can affect people’s moods when drinking it as a snack. According to a bid notice, …

citrus

Florida Department of Citrus Gets Boost from Bigger Crop

Daniel Cooper Citrus, Crop Forecast, financial, Florida Citrus Commission, Industry News Release

With projections that more oranges and grapefruits will be produced in Florida over the next nine months, the Florida Department of Citrus (FDOC) got a slightly bigger budget Wednesday. With a relatively optimistic forecast for the growing season, the Florida Citrus Commission approved a staff request to increase the department’s budget for the recently started fiscal year by nearly 4 …

new york times

Florida Department of Citrus Responds to New York Times Anti-Juice Article

Daniel Cooper Citrus, Industry News Release

From the Florida Department of Citrus Over the weekend, the New York Times published an opinion piece, in print and online, critical of juice, including 100 percent orange juice. The article, written by three pediatricians, makes overreaching statements on consumption levels and the health impacts of juice, focusing solely on negative impressions without regard for the positive nutrient benefits 100 percent orange juice …

citrus

Citrus Agency Shifts Money as Industry Seeks Aid

Daniel Cooper Citrus, Citrus Greening, Industry News Release

The Florida Department of Citrus adjusted its budget Wednesday for the second time this growing season, as leaders of the storm-battered industry hold out hope the U.S. Senate will approve a disaster-relief package. The Florida Citrus Commission, which oversees the department, agreed to shift more than $70,000 out of administration, scientific-research and global-marketing budgets to cover an anticipated drop in …

orange crop

FDOC Needs Grower Responses to Citrus Damage Survey

Daniel Cooper Citrus, Industry News Release

Florida Department of Citrus (FDOC) Economic Market Research Development (EMRD) is working with the University of Florida Economic Impact Analysis program to assess the economic impacts of Hurricane Irma on the infrastructure of the citrus industry. University of Florida/Institute of Food and Agricultural Sciences (UF/IFAS) and the Florida Department of Agriculture and Consumer Services have already assessed preliminary crop loss …

Florida Citrus Commission Passes Emergency Rule

Daniel Cooper Citrus, Grapefruit, Industry News Release

The Florida Citrus Commission (FCC) held an emergency meeting on September 14 in response to a request for emergency rulemaking from the Florida Citrus Packers Association to approve rule 20ER17-2, addressing the Soluble Solids to Anhydrous Citrus Acid Maturity Standards for grapefruit and oranges for the 2017-18 season. The following emergency rule passed unanimously by the FCC: 20ER17-2 Grapefruit and Orange …