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Below you'll see everything we could locate for your search of “marketing”
“From research to sales, there’s momentum and a feeling of energy in the air,” Florida Citrus Commission Chairman Steve Johnson wrote in a recent email to members of the Florida citrus industry. His update focused on Florida Department of Citrus (FDOC) orange juice (OJ) marketing efforts. The Florida Citrus Commission is the governing board of the Florida Department of Citrus. …
Two reports that a Florida Department of Citrus (FDOC) marketing executive presented recently show that social media and e-commerce have become major, effective tools for marketing citrus and other products. FDOC Director of Global Marketing Samantha Lane told the Florida Citrus Commission on Aug. 25 that the FDOC’s 2021-22 e-commerce campaign has so far driven more than $2.3 million in …
For years, the Florida Department of Citrus (FDOC) measured the success of its orange juice (OJ) marketing programs by comparing year-over-year data, Florida Citrus Commission Chairman Steve Johnson stated in a recent message to growers. The Citrus Commission is the governing board for the FDOC. “Then the (COVID-19) pandemic stopped everyone in their tracks,” Johnson stated. “Suddenly consumers were turning …
The Florida Citrus Commission in March received updates on recent orange juice (OJ) sales and Florida Department of Citrus (FDOC) marketing efforts. Marisa Zansler, director of the FDOC Economic and Market Research Department, presented the sales data. The FDOC Nielsen retail sales report showed year-over-year not-from-concentrate (NFC) OJ sales increased by 13.9% while reconstituted OJ sales increased by 5%. Average …
A 25 percent tariff placed on Florida grapefruit in Europe has had some impact on retail supply, Florida Department of Citrus (FDOC) Director of Global Marketing Samantha Lane told the Florida Citrus Commission (FCC) in early February. The FCC is the FDOC’s governing board. Lane said the FDOC worked with the European industry to ensure Florida-loyal retailers continued to have …
The U.S. Department of Agriculture (USDA) recently announced that fresh citrus producers voted to continue the marketing order regulating the handling of oranges, grapefruit, tangerines and pummelos grown in Florida. The marketing order requires a continuance referendum be held every six years. In a referendum held Oct. 19 to Nov. 9, 2020, 99 percent of Florida producers, representing 94 percent …
Many Florida citrus growers are skeptical of the proposed federal marketing order for orange juice (OJ). The proposed marketing order would allow all U.S. fruit used in OJ and all OJ imports to be assessed to share in the cost of marketing. This federal order, however, poses some potential drawbacks for Florida juice orange growers. The U.S. Department of Agriculture …
Sales of avocados in the U.S. market have become one of the biggest produce success stories in the past two decades. During the recent Global Citrus Congress Live webinar event, John McGuigan, director of industry affairs for the Hass Avocado Board, presented a case study on how a mandatory sales levy has funded marketing programs and nutritional research that helped …
Each month, the Florida Department of Citrus (FDOC) and partner agency, Edible, dig deep into current consumer behaviors to gain insights on how messaging and marketing programs could be adapted for the greatest success. In a recent webinar, Kim McAndrews, senior vice president and food and beverage strategic planner for Edible, discussed the rapidly changing environment of COVID-19 and the …
North Florida growers have planted several citrus groves in recent years. “A lot of those groves are starting to become productive,” Kevin Athearn said during a Sept. 23 Cold Hardy Citrus Association annual meeting, held virtually. Athearn, a regional specialized Extension agent, familiarized new citrus growers with some citrus terminology and suggested possible marketing strategies. “It’s important that we all …
A Florida citrus Industry Review Committee has divergent opinions about a possible federal marketing order for orange juice (OJ), Florida Citrus Mutual CEO Mike Sparks reported after the group met last week. “There were some that wanted to roll up their sleeves and continue work. There were a couple of committee members that had heard enough” and didn’t want to …
George Hamner says he intends to represent Florida citrus and “to also advocate for any Florida agricultural produce that I can” as a recent appointee to a federal marketing advisory committee. Hamner, of Indian River Exchange Packers, Inc., is one of 24 members of the U.S. Department of Agriculture’s (USDA) Fruit and Vegetable Industry Advisory Committee for 2020-22. “The committee’s …
The Indian River Citrus League (IRCL) recently reported on steps being taken to possibly create a federal marketing order for orange juice (OJ) to increase product demand. As background, the IRCL noted that the Citrus Administrative Committee (CAC) for decades has administered Federal Marketing Order 905 regulating the grade and size of fresh Florida citrus. The same order authorizes assessments …
Florida Department of Citrus money unused because of the coronavirus pandemic will be directed toward increasing orange juice sales, as projections of this season’s citrus production have declined. The Florida Citrus Commission agreed Tuesday to add $277,000 to an ongoing digital ad campaign, with most of the money coming from employee travel plans that were halted because of the deadly …
Florida Citrus Commission Chairman Ned Hancock reports that the news continues to be positive on the retail sales front for orange juice. “During this time of great uncertainty, Americans continue to seek out products they know and trust,” he said in an April 10 report to Florida citrus industry members. “Additionally, they are turning to items they know may help …
Aaron Himrod indicated he was cautiously optimistic about Highlands County Citrus Growers Association (HCCGA) members’ ability to grow fruit in the face of HLB at the association’s annual meeting on March 12. But Himrod, the outgoing association president, said the industry’s emphasis now needs to be on marketing. That and other activities at the meeting were described by association Executive …
(NSF) — Small growers of Florida’s signature crop, expressing concerns about the future of the citrus industry, indicated a willingness Wednesday to pay a higher tax rate if it gets people to drink more orange juice. But the Florida Citrus Commission rejected a proposal to raise from 7 cents to 12 cents a per-box tax on oranges that growers pay …
A presentation that David Armano, global strategy director at Edelman/Edible, made at the Florida Citrus Mutual annual conference this summer focused on marketing via social media. His company is the Florida Department of Citrus’ (FDOC) consumer marketing agency. Following his presentation, he and FDOC Executive Director Shannon Shepp discussed the use of social media for marketing Florida citrus. “We found …
Production levels and techniques as well as citrus marketing were topics at a recent Peace River Valley Citrus Growers Association roundtable meeting in Wauchula. Executive Director Kait Shaw summarizes the discussion. “I think a lot of the growers felt that it had been a pretty good year,” Shaw says. “Things are starting to look up from greening.” She says growers …
Interest in lemon production is increasing among Florida’s citrus producers. This was evident by the strong turnout of growers who attended a lemon workshop at the Citrus Research and Education Center on Sept. 11. Approximately 80 growers and industry members attended the event, hosted by University of Florida Institute of Food and Agricultural Sciences Polk County Extension. George Hamner Jr., …
