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Below you'll see everything we could locate for your search of “marketing”
By Len Wilcox The labels that citrus packinghouses formerly placed on their shipping crates have a long and colorful history. These vibrant labels — usually square, depicting a beautiful farm, pretty lady or perhaps some impossibly perfect oranges — have become art objects and unique representations of their time and place in history. LOCATIONS OF COLLECTIONS In Florida, that history …
The Georgia Department of Agriculture is working to promote the ever-growing Georgia citrus industry. Matthew Kulinski, deputy director of marketing for the Georgia Department of Agriculture, led a presentation at the Georgia Citrus Association Conference to inform growers that the department’s marketing division can help them. As the Georgia citrus industry expands, it is important for growers to know how …
By Hassan Farouk Ahmed Morocco’s citrus production reached 2.3 million metric tons (MT) in 2016–17, an increase of 15 percent over the previous marketing year. Orange production increased by 4 percent, to 962,250 MT, while tangerine and mandarin production increased 24 percent to 1,325,246 MT. Much of the increase in production was due to increases in the area harvested, as …
Media Contact: Steven Clark 310-966-3517 steven.clark@wonderful.com Significant Supply and Distribution of Counter-Seasonal Citrus Products and Domestic Grapefruit Added to America’s Largest Integrated Grower, Shipper and Packer of Fresh Citrus DELANO, CALIFORNIA, and FORT PIERCE, FLORIDA (February 1, 2017) – Wonderful Citrus, America’s largest integrated grower, shipper and packer of fresh citrus, has purchased DNE World Fruit, the largest citrus marketer …
According to a report by IndexBox Marketing, the orange market is in crisis. One of the main reasons is the citrus greening disease, widespread in the key centers of orange cultivation. This is why a reduction of the global orange market volume is expected once again in 2016. Orange yield reduction affects consumption worldwide. In this case, a distinction should …
The U.S. Department of Agriculture Agricultural Marketing Service (USDA AMS) plans to renew the charter of the Fruit and Vegetable Industry Advisory Committee (FVIAC) for two years. The FVIAC’s current charter expires May 23. The purpose of the FVIAC is to examine the full spectrum of issues faced by the fruit and vegetable industry and suggest ways the USDA can …
A significant portion of consumers are drawn to Florida orange juice (OJ) despite recent economic setbacks, a University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) study shows. “There is an intrinsic value that consumers have for Florida orange juice. When they think of Florida, orange juice is often part of the imagery,” said Marisa Zansler, director of economic …
The 2024 Florida legislative session wrapped up last month, and the Florida Fruit & Vegetable Association (FFVA) believes it is very clear that state legislators support the agriculture industry. The association expressed appreciation for Florida Agriculture Commissioner Wilton Simpson and the Florida Legislature for championing legislation that sought meaningful solutions to some of the challenges facing the industry. BENEFICIAL BILLS …
The U.S. Department of Agriculture (USDA) is seeking nominees for 10 grower members and 10 alternate members for the Citrus Administrative Committee (CAC). The committee is also accepting nominations for a public member and public alternate. Nominations will be accepted through April 16. Voting will take place April 23 at a nomination meeting via Zoom. The CAC administers a federal …
Through April 30, Georgia citrus producers are voting in a referendum to determine if they will fund the newly formed Georgia Citrus Commission. If growers pass the referendum, the state will begin collecting an assessment from citrus growers to carry out research, education and promotion projects coordinated by the commission. The commission consists of Georgia citrus growers. At the request …
The March 20 Florida Citrus Commission (FCC) meeting provided some education about destination dupes for people who aren’t constantly in the social media loop. It looked at how Florida orange juice (OJ) can invoke simpler times and provided a preview of likely Florida Department of Citrus (FDOC) grower tax assessments for the 2024–25 citrus season. DESTINATION DUPES John Fuller, director …
Despite the challenges of the Florida citrus industry, Feek Family Citrus continues to successfully grow, pack and ship fresh fruit. In an effort to discourage his son from working in the citrus business, Doug Feek’s father gave him all the worst jobs to do in the family’s small grove. “He wanted me to save my back and work a desk …
The U.S. Department of Agriculture Foreign Agricultural Service (USDA FAS) projects that lemon and grapefruit production in Türkiye (previously known as Turkey) will both increase in 2023–24. LEMON Lemon production is forecast to increase 20% to 1.58 million metric tons (MMT). The increase is due to favorable weather conditions during spring 2023. Half of the total lemon production in Türkiye …
By Brenda Eubanks Burnette It’s amazing to see how impactful the Florida Citrus Queens have been in marketing our crops! From swimming with dolphins to posing on top of the sign for the host hotel of the annual pageant, these women worked overtime to sell Florida citrus. Dick Pope, founder of Cypress Gardens, was a master at using the Florida …
Florida Citrus Mutual (FCM) recently reported that the Florida Legislature’s fiscal year 2024–25 budget includes $47 million to aid the state’s citrus industry. The funding for various programs is: Additionally, the Florida Legislature’s budget includes a $100 million annual appropriation for the Rural and Family Lands Protection Program, which aims to protect working agricultural operations from development by establishing conservation easements. …
Applications for the Florida Fruit & Vegetable Association’s (FFVA) Mike and Karen Stuart Scholarship are due on April 15. WHO SHOULD APPLY The scholarship, with an award of $2,500, encourages and supports college students who intend to pursue a career in the specialty crop industry. It is open to incoming juniors through graduate program students. Applicants may be interested in …
One California citrus leader believes Georgia should respond more aggressively to huanglongbing (HLB, also known as citrus greening) for the sake of the industry’s future in the state. Roger Smith, fourth-generation citrus producer and executive of AC Foods, spoke during the recent Georgia Citrus Association meeting in Tifton. He discussed the disease that devastated citrus production in Florida and could …
The recent Lay of the Land Florida 2023 Market Report from SVN Saunders Ralston Dantzler Real Estate highlighted 40 citrus grove sales in 12 Central Florida counties last year. The average sales price of $11,141 per net tree acre was up 3% from the prior year. The average gross acre sales price was $9,284, up 7%. The highlighted grove sales …
California Citrus Mutual (CCM) will host the 2024 Citrus Showcase on March 14 at the Visalia Convention Center in Visalia, California. The event will feature informational workshops, continuing education unit-approved courses, a trade show and an industry luncheon. The luncheon keynote speaker will be California Department of Food and Agriculture Secretary Karen Ross. “We are extremely pleased to have a …
By Marisa L. Zansler The landscape of the Florida citrus industry has undergone significant transformations throughout its history. Over the past decade, it has faced substantial challenges in both supply and demand. Florida orange juice (OJ) production dropped by 85%, from 615 million gallons in the 2013–14 season to an estimated 94 million gallons in 2023–24. Even as imports increased …
