COVID-19 Restriction Puts Australian Citrus at Risk

Ernie NeffCOVID-19, International, Labor

Citrus Australia says a newly enacted border zone instituted to curtail the spread of COVID-19 will result in citrus crops rotting if seasonal harvesters can’t get into New South Wales (NSW) quickly. The new border zone along the Murray River will tighten restrictions for entry from Victoria into NSW. “Although the agriculture industry has been defined as a critical service, …

Orange Forecast and Overview for Europe

Ernie NeffCrop Forecast

The U.S. Department of Agriculture’s Foreign Agricultural Service (FAS) recently forecast lower orange production for the European Union (EU) this year and provided an overview of the EU industry.  EU production is forecast at 6.19 million metric tons (MMT) in 2019-20, almost 9 percent lower than the previous year. Spain, the EU’s primary orange producer, is forecast to have a …

Court Rules in Favor of Florida’s Natural

Ernie NeffOrange Juice

A federal appeals court in New York has upheld the dismissal of a claim that Florida’s Natural Growers’ (FNG) use of the word “Natural” in its brand name was deceptive. The U.S. Court of Appeals for the Second Circuit made the ruling on May 29.   The appeals court held that the company’s use of the word “Natural” in its …

International Efforts to Market Florida Citrus

Ernie NeffMarketing

Samantha Lane, Florida Department of Citrus (FDOC) director of global marketing, recently discussed international marketing highlights for Florida citrus products during the 2019-20 season. CANADAIn Canada, highlights included fresh Florida orange programs with juicing demos in Ontario grocery stores. The programs resulted in a sales increase. Issues management work took place to educate registered dietitians on the health benefits of …

china

OJ Federal Marketing Order Considered

Ernie NeffMarketing

The Indian River Citrus League (IRCL) recently reported on steps being taken to possibly create a federal marketing order for orange juice (OJ) to increase product demand. As background, the IRCL noted that the Citrus Administrative Committee (CAC) for decades has administered Federal Marketing Order 905 regulating the grade and size of fresh Florida citrus. The same order authorizes assessments …

How to Use the New Florida Citrus Rootstock Selection Guide

Tacy CalliesRootstocks

By Rhuanito S. Ferrarezi, William S. Castle, Kim D. Bowman, Jude W. Grosser, Stephen H. Futch, Steve Rogers and Andres Gonzalez First published in 1989 as Rootstocks for Florida Citrus, the work of William Castle and his colleagues remains relevant 30 years later. The purpose of the fourth edition of the Florida Citrus Rootstock Selection Guide is to provide timely …

Lebbeck Mealybug Management Update

Ernie NeffPests

An update on lebbeck mealybug, a relatively new pest of Florida citrus, was provided recently by University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) entomologist Lauren Diepenbrock. Diepenbrock, who works at the Citrus Research and Education Center, prepared the presentation for the April Florida Citrus Growers Institute, which was canceled due to COVID-19. Lebbeck mealybug was found in …

Florida Department of Citrus: A Year in Review

Tacy CalliesMarket

Last week, the Florida Department of Citrus (FDOC) held a live webinar to present highlights from the 2019–20 fiscal year. Areas covered included budgets, scientific research, marketing and economic market research. This past year has been one of change, transformation and success for FDOC, as it has worked in collaboration with industry to meet the needs of both growers and …

production

Growers Get Details on CRAFT Cycle Two

Ernie Neffplanting, Research

Approximately 60 people learned how to participate in Cycle Two of the Citrus Research and Field Trial (CRAFT) program via a virtual workshop held June 23-24. The application period for Cycle Two will be July 20 to Sept. 4, 2020. CRAFT offers growers substantial financial incentives to plant new trees that will be raised utilizing specific HLB mitigation strategies. Participating …

Sneak Peek: July 2020 Citrus Industry Magazine

Tacy CalliesSneak Peek

The July issue of Citrus Industry magazine focuses on what’s new in rootstock research. When choosing a rootstock in the Sunshine State, the best place for a grower to start is with the Florida Citrus Rootstock Selection Guide. This newly updated University of Florida (UF) resource now includes an interactive web version to help simplify the process of picking a …

varieties

Top Picks From Citrus Variety Display Days

Tacy CalliesCitrus, Varieties

By Yu Wang, Fred Gmitter, Jude Grosser, Joon Hyuk Suh and Peter Chaires The Citrus Variety Display Days at the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) Citrus Research and Education Center (CREC) have been a unique platform to fulfill one of the core missions of the Florida citrus industry. These events help identify new selections with …

Developing Niche Markets for Florida’s Small Citrus Growers

Tacy CalliesMarket

By Chip Henry The current state of the commercial citrus marketplace in Florida justifies the need for small growers to find niche markets in which to sell their fruit. Deplorable prices for juice oranges are predicted to continue through the upcoming season. A recent University of Florida Institute of Food and Agricultural Sciences economic report indicates the possibility that perhaps …

PIECES OF THE PAST: Selling Citrus on the Honor System

Tacy CalliesPieces of the Past

By Brenda Eubanks Burnette I recently came across a business reply card from Perrin & Thompson Groves of Winter Haven. I had heard of them since I grew up in Winter Haven but had never seen an advertisement like this one! The ad reads: “TRY THESE TREE-RIPENED ORANGES AND GRAPEFRUIT. Let us ship you on APPROVAL and at our expense …

Preliminary 2020-21 Budget Approved for FDOC

Tacy CalliesFlorida Citrus Commission

On June 17, the Florida Citrus Commission approved a preliminary 2020-21 operating budget for the Florida Department of Citrus (FDOC) of nearly $20 million. The FDOC’s total preliminary budget is $19.875 million with an overall budget increase over the previous season of about $4.2 million, largely due to an increase in general revenue funds. The budget includes an anticipated $5.65 million …

Florida Citrus Commission Considers Tax Increase

Tacy CalliesFlorida Citrus Commission

To maintain a surge in orange juice sales linked to the coronavirus pandemic, the Florida Department of Citrus (FDOC) is looking to boost marketing, which could result in a higher tax for growers. On June 17, the Florida Citrus Commission, the governing body of the FDOC, directed staff members to map out a $10 million marketing plan that could require …

Summer Tree Care Practices to Improve Fruit Quality and Yield

Tacy CalliesCitrus, Production

By Fernando Alferez and Tripti Vashisth As summer approaches and citrus trees bear developing fruit, growers can engage in several practices to improve fruit quality and yield. As temperatures rise and daylength increases, conditions are conducive for enhanced photosynthesis and accumulation of soluble sugars in the fruit. It is important to note that, in general, the temperature is negatively correlated …

Crime

Florida Growers Urged to Hear OJ Budget Talks

Ernie NeffOrange Juice

Florida Citrus Commission Chairman Ned Hancock urged members of the citrus industry to join the June 17 commission meeting via teleconference. He said the commission will consider several budget scenarios for fruit grown for orange juice (OJ). See information about the meeting here. The commission serves as the governing board for the Florida Department of Citrus (FDOC). “I expect we …

Consumer Response to OJ During COVID-19

Tacy CalliesCOVID-19, Orange Juice

Yan Heng, Marisa Zansler and Lisa House have authored a new study on consumer response to orange juice (OJ) during the COVID-19 outbreak. Heng is a research assistant scientist and House is a professor, both with the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) Food and Resource Economics Department. Zansler is the director of the Economic and …

New Opportunity for Citrus Growers to Earn CEUs Online

Tacy CalliesCEU

When the annual 2020 Florida Citrus Growers’ Institute was canceled due to the stay-at-home guidelines recommended by the state, growers were shut out of learning the latest research updates from University of Florida citrus scientists. In addition, they were denied access to earning valuable continuing education units (CEUs) needed to renew pesticide licenses. University of Florida/Institute of Food and Agricultural …

FDOC

A Case for an OJ Tax Hike

Ernie NeffOrange Juice

Florida Citrus Commission Chairman Ned Hancock on June 5 made a case for increasing the Florida Department of Citrus’ (FDOC) grower tax on oranges processed for juice. “With a new season ahead of us, we have an opportunity to not only adjust our marketing approach to fit the needs of the ever-changing consumer but also best support the Florida grower,” …