destination dupes

Keeping Florida OJ at Top of Consumers’ Minds

Josh McGill Florida Department of Citrus, Marketing, Orange Juice

The Florida Department of Citrus (FDOC) 2023–24 global marketing plan for orange juice (OJ) focuses on continuing awareness and sales-driving activities to keep Florida OJ at the top of consumers’ minds. Karmen Johnson of FDOC marketing agency Edible told the Florida Citrus Commission (FCC) that the plan will continue to focus on primary shoppers and light and lapsed OJ buyers. …

Nominate a Worthy Woman in Florida Agriculture

Josh McGill Awards

Nominations for the Woman of the Year in Agriculture Award, sponsored by the Florida Department of Agriculture and Consumer Services (FDACS) in conjunction with the Florida State Fair Authority, are now being accepted. All nominations must be submitted by Aug. 1. The award annually recognizes the achievements of women who have made outstanding contributions to Florida agriculture. “The Woman of …

Valencia on US-942 Rootstock Is Favored Florida Tree

Josh McGill Rootstocks, Varieties

For at least the last four years, the Valencia SPB-1-14-19 orange has been the most-produced citrus variety in Florida, and US-942 has been the favored rootstock. So, it makes sense that the Valencia SPB-1-14-19 on US-942 rootstock has been the most-produced tree combination for four years running. That information was provided at April’s Florida Citrus Growers’ Institute in Avon Park …

HLB in Florida Is a Warning to California

Josh McGill California Corner, HLB Management

The damage that HLB has inflicted on Florida citrus groves and production over the past 18 years should serve as a warning for California producers, California’s Citrus Pest & Disease Prevention Program (CPDPP) stated recently. CPDPP noted that with HLB detected in thousands of California residential trees, it’s important for commercial growers to take steps to prevent the disease. According …

Silicon Could Benefit Florida Citrus

Josh McGill Nutrition, Production

There has been much focus on the benefits of applications of plant growth regulators like gibberellic acid and 2,4-D, and more recently oxytetracycline hydrochloride to improve the health of citrus trees infected with HLB. Silicon also has been highlighted for its potential benefits to citrus. Mohammad Adnan Shahid, University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) assistant professor, …

Funding for Florida Department of Citrus Research

Josh McGill Florida Citrus Commission, Florida Department of Citrus

The Florida Citrus Commission (FCC) on May 17 received a summary of the latest state funding earmarked for scientific research that will be administered by the Florida Department of Citrus (FDOC). FDOC Director of Scientific Research Rosa Walsh provided the summary. She noted that the funding established by the Florida Legislature needs to be approved by Gov. Ron DeSantis. State …

The Florida Citrus Industry After the 2022 Hurricanes

Josh McGill Economics, hurricane

By Tom Spreen To proclaim that 2022 was a difficult year for the Florida citrus industry would be an understatement. In late January, a short freeze hit much of the commercial citrus-producing area with long-term implications. While its effect on the 2021–22 crop was small, it came as the 2022–23 bloom was about to begin after a warm December. It …

Florida Budget Includes $65 Million for Citrus

Josh McGill Legislative

This year’s Florida state budget, established by the Legislature in early May, is the largest in history at nearly $115 billion. Florida Citrus Mutual (FCM) reported that approximately $65 million was allocated to the citrus industry. FCM itemized what was allocated to the citrus industry prior to Gov. Ron DeSantis signing the budget:  Additionally, the Department of Agriculture package bill …

Adjustments to the Florida Citrus Crop Forecast

Tacy Callies Crop Forecast, Florida

The May Florida citrus crop forecast from the U.S. Department of Agriculture National Agricultural Statistics Service (USDA NASS) saw some ups and downs. FLORIDA ORANGESThe Florida 2022–23 all-orange forecast declined 3%, from 16.1 million boxes in the April forecast to 15.65 million boxes in May. If the forecast is realized, this will be 62% less orange production than last season. …

Pelz-Stelinski to Lead Mid-Florida Center

Josh McGill Education, Florida, Research

Kirsten Pelz-Stelinski will become director of the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) Mid-Florida Research and Education Center (MREC) in Apopka on Aug. 1. She is currently an entomology professor and associate center director of the UF/IFAS Citrus Research and Education Center (CREC) in Lake Alfred. Pelz-Stelinski will lead faculty, staff and students at the MREC. …

Lebbeck Mealybug Problematic for Florida Citrus

Josh McGill Pests

The lebbeck mealybug, also known as the hibiscus mealybug, is a pest that has recently become problematic for Florida citrus growers. Extension agent Lourdes Perez Cordero and entomologist Lauren Diepenbrock, both with the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS), recently reported on the pest. According to Cordero and Diepenbrock, the lebbeck mealybug feeds by piercing the …

Florida Citrus Mutual Elects Directors

Josh McGill Florida Citrus Mutual

In voting that ended April 21, Florida Citrus Mutual (FCM) grower members elected a board of directors for the 2023–25 seasons.  Of FCM’s 10 districts, only districts 4 and 7 required elections. “All other districts received the correct number of nominations for available seats,” said Matt Joyner, FCM executive vice president/chief executive officer. The directors are: District 1 representing Hernando, …

peach fruit fly

Peach Fruit Fly Found in Florida Can Harm Citrus

Josh McGill Pests

The city of Weston in Florida reported in early April that one male peach fruit fly was found in a trap near Davie, Florida. This pest attacks at least 50 different hosts, including citrus, according to the Florida Department of Agriculture and Consumer Services (FDACS). The city reported that a perimeter has been established that includes a number of municipalities as …

Redesigned Florida Grower Citrus Show a Sweet Success

Josh McGill Events

The reinvigorated Florida Grower Citrus Show was a crowd-pleaser in its first year hosted by AgNet Media. The annual event was relocated to University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) and U.S. Department of Agriculture (USDA) facilities in Fort Pierce. It was streamlined from a two-day format to a one-day event. The show brought together exhibitors who …

Florida citrus

Florida Citrus Prices, Exports and Yields

Josh McGill Export, Orange Juice

Summaries of last season’s processed citrus prices, exports and juice yields were part of the recently released Florida Citrus Statistics 2021–22. The summary was produced by the Florida Department of Agriculture and Consumer Services (FDACS) and the U.S. Department of Agriculture National Agricultural Statistics Service (USDA NASS). PROCESSED PRICESThe delivered-in price per pound of solids (PPS) for all processed oranges …

Florida Citrus Still an Economic Force

Josh McGill All In For Citrus Podcast, Economics

While the Florida citrus industry has seen its fair share of challenges from HLB and recent hurricanes, the industry still swings a big stick according to research conducted by the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS). The study, The 2020-21 Economic Contributions of the Florida Citrus Industry, was released in February. Christa Court, UF/IFAS economist and …

Don’t Miss the Florida Grower Citrus Show

Josh McGill Events, Indian River, Tip of the Week

By Ron Cave In 1946, leaders with the University of Florida and the Indian River Citrus League ascertained the need for an event where growers, the trade organization and researchers might network and attend educational sessions presented by scientists. So began the first-ever Indian River Citrus Seminar, which would later become the Florida Grower Citrus Show. In the 1960s, Florida’s …

New Offerings at Florida Grower Citrus Show

Josh McGill Events

The 2023 Florida Grower Citrus Show, presented by AgNet Media, will be held April 13 in Fort Pierce. The show has a new venue this year — the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) Indian River Research and Education Center (IRREC) and the adjacent U.S. Department of Agriculture (USDA), Agricultural Research Service, U.S. Horticultural Research Laboratory. …

Should Florida Growers Be Worried About Lime Swallowtail?

Josh McGill Pests, Tip of the Week

By Lauren Diepenbrock Recently, several articles have highlighted a potential new threat to the citrus industry in Florida, the lime swallowtail. While it is true that this pest has been found in residential citrus plantings in Key West, it is unlikely that lime swallowtail will have much of an impact, if any, on Florida’s commercial citrus industry. Lime swallowtail is …

Pummelos Exempted From Florida Marketing Order

Josh McGill Fresh, Regulation

The U.S. Department of Agriculture’s Agricultural Marketing Service (AMS) on March 9 announced a change to the Florida citrus marketing order that exempts pummelos from all marketing order requirements. The change was made at the recommendation of the Citrus Administrative Committee (CAC), which administers the order. The committee, comprised primarily of growers and handlers of fresh citrus, made the recommendation …