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Below you'll see everything we could locate for your search of “Steve Johnson”
The goal of an expedited tree propagation program is to have several million HLB-tolerant or HLB-resistant trees planted in the next several years. Greg Hodges, assistant director of the Florida Department of Agriculture’s Division of Plant Industry (DPI), said he believes that goal is attainable. Hodges and others presented the propagation plans to the Florida Citrus Commission (FCC) on July …
Florida Citrus Commission (FCC) Chairman Steve Johnson discussed strong orange juice sales in an email this month to members of the Florida citrus industry: “As prices continue to rise across the board for goods and services, many shoppers may find themselves buying not what they want but what they need. The key for us is making sure OJ remains on …
The Florida Citrus Commission (FCC) on May 18 received an update on a propagation program intended to quickly produce and commercialize trees showing tolerance or resistance to HLB disease, also known as citrus greening. The program will focus on the Donaldson tree and other escaped trees. The Donaldson is a tree at the U.S. Department of Agriculture’s Whitmore Farm that …
The Florida Department of Citrus (FDOC) is exploring ways to entice consumers to buy orange juice (OJ) in the face of inflation, Florida Citrus Commission Chairman Steve Johnson stated recently. He reported that the FDOC is “analyzing how inflation may impact consumers in the months ahead and exploring which marketing activities may help ensure Florida orange juice remains in carts …
Florida Citrus Commission (FCC) Chairman Steve Johnson recently cited the partnership between the FCC and Florida Citrus Mutual as “a shining example of the synergy happening in our industry.” The FCC serves as the governing board of the Florida Department of Citrus (FDOC). Mutual is the state’s largest association of citrus growers. “The two entities, which at times have diverse …
A recently discovered HLB-infected tree that is producing high levels of fruit holds hope for Florida’s citrus industry, according to Florida Citrus Commission (FCC) Chairman Steve Johnson. “By now, many of you have heard about the Donaldson tree,” said Johnson. “Recently rediscovered at USDA’s (U.S. Department of Agriculture) Whitmore Farm, this decades-old tree is abundantly producing early-season oranges and despite …
Florida Citrus Commission Chairman Steve Johnson recently reported on efforts to promote Florida grapefruit around the world: “Florida grapefruit continues to be highly sought after throughout Asia and Europe. With many countries honoring February as National Grapefruit Month, this time of year is especially important in terms of marketing programs promoting the fruit to consumers. “In Canada, Florida grapefruit sampling …
“From research to sales, there’s momentum and a feeling of energy in the air,” Florida Citrus Commission Chairman Steve Johnson wrote in a recent email to members of the Florida citrus industry. His update focused on Florida Department of Citrus (FDOC) orange juice (OJ) marketing efforts. The Florida Citrus Commission is the governing board of the Florida Department of Citrus. …
Gov. Ron DeSantis appointed three new members to the Florida Citrus Commission and reappointed four others on Oct. 8. The appointments of John Smoak and Daniel Sutton fill two vacant seats, and the appointment of Christopher Groom fills a seat held by a commissioner serving a previously expired term. Commissioners Carlos Martinez, Martin “Marty” McKenna, Steve Johnson and William “Bill” …
Florida Citrus Commission (FCC) Chairman Steve Johnson noted that as consumers continue to navigate life in a pandemic, growth of e-commerce shopping is expected to continue. “Even in Wauchula, Florida, Kroger delivery is taking hold,” Johnson wrote. Wauchula, with a population of about 5,000, is home to numerous citrus growers and grove workers. Johnson stated that the Florida Department of …
The Florida Citrus Commission (FCC) approved the Florida Department of Citrus’ (FDOC) preliminary operating budget of $29.12 million, an increase of $9.75 million from last season. The FCC serves as the governing board for the FDOC. Steve Johnson, FCC chairman, said the increased budget is largely due to the receipt of $17 million in general revenue funding from the state …
It may not officially be summer yet, but with temperatures heating up, Steve Johnson, chairman of the Florida Citrus Commission, has a reminder about the value of drinking orange juice (OJ) for hydration. “A glass of orange juice is a great hydration option in addition to water since it naturally contains a high percentage of water — almost 90%, says …
Fruit drop, drought, fruit quality, production costs, deer and Diaprepes root weevil were among problems that bothered Peace River Valley Citrus Growers Association (PRVCGA) members in the 2020-21 season. Those were the issues raised by panelists at a PRVCGA grower roundtable luncheon on May 4 in Hardee County, Florida. “The fruit drop has been the biggest problem this year,” …
More than 40 growers, product representatives and others celebrated National OJ Day May 4 at grower Kenny Sanders’ grove near Wauchula, Florida. The occasion was the Peace River Valley Citrus Growers Association (PRVCGA) spring roundtable luncheon, which featured a panel of growers discussing current citrus issues. The event was one of the first in-person grower gatherings for the Florida citrus …
Buying OJ (orange juice) isn’t a simple decision for the average busy American, Florida Citrus Commission Chairman Steve Johnson wrote in a recent message to members of the Florida citrus industry. He pointed out that there are dozens of choices in the beverage aisle, and hundreds of companies advertising. The answer to the question, “Why choose Florida OJ?” may be …
For years, the Florida Department of Citrus (FDOC) measured the success of its orange juice (OJ) marketing programs by comparing year-over-year data, Florida Citrus Commission Chairman Steve Johnson stated in a recent message to growers. The Citrus Commission is the governing board for the FDOC. “Then the (COVID-19) pandemic stopped everyone in their tracks,” Johnson stated. “Suddenly consumers were turning …
The Florida Citrus Commission in March received updates on recent orange juice (OJ) sales and Florida Department of Citrus (FDOC) marketing efforts. Marisa Zansler, director of the FDOC Economic and Market Research Department, presented the sales data. The FDOC Nielsen retail sales report showed year-over-year not-from-concentrate (NFC) OJ sales increased by 13.9% while reconstituted OJ sales increased by 5%. Average …
Florida Citrus Commission Chairman Steve Johnson recently discussed the COVID-19 pandemic’s impact on sales of Florida orange juice (OJ). “We witnessed sales (of OJ) soar in the initial weeks (of the pandemic) as consumers stockpiled their pantries with kitchen staples and sought out healthy foods and beverages that provide immune support,” Johnson reported in an email to members of …
In a recent message to members of the Florida citrus industry, Florida Citrus Commission Chairman Steve Johnson focused on the role of social media influencers in promoting Florida orange juice. Johnson stated that partnerships with influencers on social media and in traditional media comprise what he called “a critical component” of the Florida Department of Citrus’ (FDOC) e-commerce marketing campaign. …
Steve Johnson, owner and general manager of Johnson Harvesting, was elected chairman of the Florida Citrus Commission (FCC) this week. He succeeds Ned Hancock in the chairman position. The FCC oversees the Florida Department of Citrus. Johnson is a fourth-generation citrus grower and cattle rancher based in Wauchula. In addition to managing the operations of the citrus harvesting and brokerage …
