momentum

Keeping the Momentum Going

Daniel CooperFlorida Citrus Commission, Florida Department of Citrus

Florida Citrus Commission (FCC) Chairman Steve Johnson recently cited ways the Florida Department of Citrus (FDOC) has been helping keep momentum going for Florida citrus. During the Sept. 23–26 International Citrus and Beverage Conference, Marisa Zansler (FDOC director of economic and market research) gave a citrus outlook and marketing update to key stakeholders in the beverage market. The overarching message …

citrus concentrates market

Citrus Concentrates Market to Rise

Daniel CooperInternational, Orange Juice

The global citrus concentrates market is anticipated to rise from U.S. $9.69 billion in 2025 to U.S. $13.81 billion by 2032, according to Persistence Market Research. The firm reports that citrus concentrates are in demand due to their versatility, natural flavor and nutritional benefits. They are widely used in juices, carbonated drinks, confectionery and dairy products, with orange and lemon …

benefits

Silicon Benefits Citrus

Daniel CooperCitrus Expo, Nutrition

A University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) researcher recently highlighted a number of benefits from using silicon as a nutrient for citrus. Muhammad Shahid, assistant professor at the North Florida Research and Education Center, presented silicon research findings at the Citrus & Specialty Crop Expo in August.   According to Shahid, silicon is categorized as a plant …

Tampa Bay Lightning

FDOC Announces New Partnership With Tampa Bay Lightning

Daniel CooperCitrus, Orange Juice

The Florida Department of Citrus (FDOC) has partnered with the Tampa Bay Lightning and Benchmark International Arena to promote Florida orange juice (OJ).  Throughout the 2025-26 season, fans will enjoy Florida OJ in fresh ways, including in-arena mocktails, pregame giveaways and interactive product sampling stations at Ford Thunder Alley and Publix Plaza. Lightning fans will also see and experience Florida …

hall of fame

Florida Citrus Hall of Fame Announces 2026 Inductees

Daniel CooperCitrus

The Florida Citrus Hall of Fame Selection Committee has announced the inductees for the Class of 2026: Brenda Eubanks Burnette, Kristen Carlson, the late James “Doc” Redd and L.W. “Pete” Timmer. They will be inducted into the Hall of Fame on March 27, 2026, at the George W. Jenkins Fieldhouse at Florida Southern College in Lakeland. Burnette is being honored …

October

Sneak Peek: October 2025 Citrus Industry

Daniel CooperSneak Peek

Breeding efforts to develop citrus trees resistant to HLB are well underway. But how long does the process take before trees are available to growers? Manjul Dutt, University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) assistant professor, addresses this question and more in the Citrus Industry section of the October issue of Specialty Crop Grower magazine. His article …

varieties

Florida Citrus Commission Exercises Rights to Varieties

Daniel CooperFlorida Citrus Commission, Florida Department of Citrus, Varieties

The Florida Citrus Commission (FCC) on Sept. 17 approved a Florida Department of Citrus (FDOC) request to exercise the right to eight new varieties from the Florida Foundation Seed Producers (FFSP). These varieties were developed by the University of Florida Citrus Research and Education Center Citrus Breeding Program. The FCC, which governs the FDOC, will retain exclusive rights to the varieties …

replanting

Replanting Is the Next Chapter for Florida Citrus

Daniel CooperFlorida Department of Citrus

By Marisa L. Zansler Two decades of decline has resulted in a loss of nearly 2 out of every 3 acres since 2004. That is a sobering statistic, and it captures the harsh reality of Florida’s iconic citrus industry. The symbol of the state’s agricultural strength has endured a prolonged period of decline driven by the impacts from the spread …

Brazilian citrus

Brazilian Orange Forecast Revised

Daniel CooperBrazil, Crop Forecast

On Sept. 10, Brazil reduced the 2025–26 orange forecast for the São Paulo and Triângulo/Southwest Minas Gerais Citrus Belt by 2.5% from the season’s initial forecast, to 306.74 million boxes. This was the first revised forecast issued by Fundecitrus since May. The reduction was mainly due to the increased projected fruit drop rate, which was a result of the increased …

Orlando Magic

Orlando Magic/Uncle Matt’s Partnership

Daniel CooperOrange Juice, Organic

The Orlando Magic and Uncle Matt’s Organic have announced a multi-year partnership, making Uncle Matt’s the Magic’s official organic juice partner. Uncle Matt’s will be featured inside the Magic’s home, Kia Center, both as the presenting partner of Stuff’s Magic Castle and with the organic juices being sold inside the arena. Additional in-arena brand integrations include signage on the basket stanchions …

pre-harvest

Pre-Harvest Clues for Better Citrus

Daniel CooperIndian River, Tip of the Week, Varieties

By Flavia Zambon and Mac Hossain The Millennium Block is located at the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) Indian River Research and Education Center (IRREC). It is designed to support long-term citrus trials under real-world growing conditions, including HLB pressure, but without oxytetracycline injections. Currently, the block has 19 distinct grapefruit and pummelo scions in …

CITRUS NURSERY SOURCE: Upcoming Opportunities To Tour and Taste

Tacy CalliesCitrus Nursery Source, Events

By Peter Chaires It’s time to log some dates on the calendar. Citrus breeding teams have set dates for this year’s variety displays, field days and open houses. These events present excellent opportunities to learn about their priorities, methods and results. There are opportunities to sample the fruit of the latest promising selections, as well as tour test plantings and …

Sneak Peek: September 2025 Citrus Industry

Daniel CooperSneak Peek

The September issue of Specialty Crop Grower features an article on the Citrus & Specialty Crop Expo’s extensive educational program. Read highlights of what growers learned over the two-day Tampa event and hear more in the August episode of the All In For Citrus podcast. The Citrus Industry section of the magazine begins with an article detailing two big announcements …

fruit quality

Oxytetracycline Aids Fruit Quality for Some Scions

Daniel CooperCitrus Expo, HLB Management

A presenter at the recent Citrus & Specialty Crop Expo said oxytetracycline (OTC) trunk injections improved fruit quality in several citrus scions that were studied. The presenter was John Chater, assistant professor and citrus genetic improvement horticulturist with the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) Citrus Research and Education Center. Chater opened his presentation with these …

fdoc

FDOC Addresses Misconceptions About OJ Brix Proposal

Daniel CooperFlorida Department of Citrus

The Florida Department of Citrus (FDOC) addressed what it called misconceptions surrounding the recent Food and Drug Administration (FDA) proposal to decrease the required sugar levels in pasteurized orange juice (OJ). Excerpts from an FDOC statement follow:  The Florida citrus industry … (has) advocated for this modification for years to more accurately reflect the natural changes in Florida’s citrus crop. …

Orange Market

Orange Market Growth Projected

Daniel CooperInternational, Oranges

A report from The Business Research Company states that the global orange market size will grow from $3.64 billion in 2024 to $3.87 billion in 2025 and to $4.9 billion in 2029, developing at a compound annual growth rate of 6.1%. According to the report, the growth in the orange market can be attributed to: MAJOR PLAYERS Major companies operating …

trip

Highlights From California Ag’s Trip to Brazil

Daniel CooperBrazil, California Corner

A recent Citrus Industry article reported on Brazil’s Fundecitrus hosting a delegation of agriculture leaders from California. The California Department of Food and Agriculture (CDFA) also reported on the trip, which included other venues in addition to Fundecitrus. Highlights from the CDFA report follow. During the trip to Brazil, the California delegation visited farms, packinghouses, research facilities and business incubators …

budding

Budding Arrival in Brazil Raises Citrus Greening Concern

Daniel CooperBrazil, Citrus Greening

According to Fundecitrus, the arrival of budding in orange groves marks a critical period for Brazilian citrus growers. The budding process intensifies with the onset of rain, requiring more rigorous control of the psyllid that feeds on buds and transmits the bacteria that causes citrus greening. The budding period, which runs from July to October in Brazil, accounts for between …

global

Strong Growth for Global OJ Market Projected

Daniel CooperInternational, Orange Juice

The global orange juice (OJ) market is anticipated to expand from $3.5 billion in 2024 to $5.8 billion by 2034, according to a Global Insight Services report. According to the report, global OJ volume, estimated at 1.7 million metric tons in 2024, is forecast to reach 2.1 million metric tons by 2028. The OJ market is witnessing dynamic growth, primarily …

delegation

Fundecitrus Hosts California Delegation

Daniel CooperBrazil, California Corner, International

Brazil’s Fundecitrus recently hosted a delegation of approximately 20 agricultural leaders from California. Karen Ross, secretary of the California Department of Food and Agriculture, led the delegation. The group visited Brazil to learn more about Fundecitrus’ research, education, training and sustainability initiatives focused on citrus farming. The Californians participated in technical discussions with researchers and took a tour of Fundecitrus’ …